|By Stephen Foskett||
|October 25, 2009 10:00 AM EDT||
As we plummet down into Gartner's "trough of disillusionment", the cloud skeptics are making their voices heard. Although my professional focus is at the forefront of the cloud storage wave, I can not disagree with the content of articles with sensational headlines like "Cloud Storage: It's Strictly For Airheads" and "Why Cloud Storage Use Could Be Limited in Enterprises". The authors are doing exactly what everyone should be doing: Questioning the viability and suitability of cloud storage in the enterprise.
The truth is, although I'm not the "cloud police", not all managed storage services are created equal. In fact, lots of them are, to put it bluntly, not worth much. Many cloud backup and archiving services use bare un-protected disk drives to store data, have no redundancy built into the system, and try to scrape up every cent by using home-brewed hardware. This is especially true in the consumer space, where bargain-basement (or even free) pricing has driven a race to the bottom in terms of quality. No business should use junky consumer solutions.
Even service providers that presume to sell in the enterprise market often miss the mark. Forgetting the inappropriate per-month credit card billing method and laughably poor support services, many providers adamantly refuse to comply with basic corporate governance principles. Why would a business use a service that won't tell them where their data is, won't allow their auditors to examine both the processes and data centers in use, and won't stand up service level agreements (SLAs)? If your service is not enterprise-grade, you have no business selling to the enterprise! No wonder corporate folks are scared of the cloud.
Subpar offerings from flaky vendors hurt the whole industry. So let's take a look at what the business cloud storage skeptics are saying, and how the enterprise managed storage service providers can respond:
- Data integrity is a must. Let's say you sold buckets for a living, but one out of 12 had holes in it. How long would you be in business? Amazingly, many cloud storage solutions lack both redundancy and integrity checks and use big bare disks to hold data. These buckets have holes, and data loss is a certainty. Fixing this issue is straightforward: All cloud storage should include parity protection, redundancy, and integrity checks. Business storage systems commonly use RAID to protect against disk media failures, but massive-scale cloud solutions must do even better. Cloud storage must also save multiple copies of data, preferrably automatically distributing it geographically according to SLAs. And I wouldn't be able to sleep at night without proactive integrity checking and data scrubbing.
- Geographic dispersion of data has implications beyond data protection, though, so cloud providers must also include policy engines to drive governance and compliance. Since compliance with privacy and similar laws is based on physical location, businesses must know where their data is at all times. You can't have data growing legs and traveling, sometimes across national borders. In contrast to the old storage service providers (SSPs) of a decade ago, cloud storage systems are inherently policy-friendly. Objects, metadata, and policy-driven data management are becoming more common, enabling even better data governance than traditional enterprise storage systems. I bet your SAN or NAS system can not enforce your SLAs for geographic dispersion, keeping this data type in New Jersey and replication that other one to California but allowing only a third to cross to Europe.
- Cloud storage services must be managed and operated better than enterprise systems, not worse. I cringed when I heard tales of the T-Mobile/Microsoft/Danger servers and SAN storage "sitting in a corner" with no knowledgeable staff, no operations focus, and a looming migration. Of course it failed! From an operations standpoint, I love that a humongous and homogenous storage infrastructure can be managed by just a few focused, educated, and talented individuals. That's what cloud storage is all about! Neglected systems have no business in production, especially at a service provider.
- Managed services must allow auditors to verify their claims. I am a car nut, so I definitely wouldn't trust a garage who whisked my car off to an undisclosed location so unseen mechanics could work on it. I wouldn't eat at a restaurant that didn't allow the health department to inspect it. So why would I put blind faith in a managed service provider who held my critical data? Cloud vendors must perform their own security and operations audits and allow their customers to do the same. You can't pass the buck on governance: If you require SAS70 or PCI or a third-party audit, then your service providers must step up and allow it, too.
I'm mad, and I'm throwing down the gauntlet. I want every service provider to start now, protecting data, upholding policy, demonstrating operational excellence, and allowing audits. Anyone who doesn't is a disgrace to the industry, and their customers ought to seriously reconsider where they place their data. Mark me down as a cloud skeptic!
By the way, I work for a managed storage service/cloud storage provider, Nirvanix. But I'm a long-time enterprise storage consultant and would not work here if the company couldn't live up to these must-have requirements.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 31, 2016 09:00 PM EDT Reads: 2,072
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Aug. 31, 2016 08:15 PM EDT Reads: 287
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Aug. 31, 2016 07:00 PM EDT Reads: 254
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Aug. 31, 2016 06:15 PM EDT Reads: 294
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Aug. 31, 2016 05:15 PM EDT Reads: 293
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 31, 2016 04:45 PM EDT Reads: 3,849
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Aug. 31, 2016 03:15 PM EDT Reads: 341
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 31, 2016 03:00 PM EDT Reads: 802
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 31, 2016 02:30 PM EDT Reads: 2,103
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 31, 2016 02:00 PM EDT Reads: 3,290
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 31, 2016 11:00 AM EDT Reads: 496
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 31, 2016 10:45 AM EDT Reads: 481
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 31, 2016 09:30 AM EDT Reads: 1,137
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 31, 2016 09:00 AM EDT Reads: 572
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 31, 2016 08:45 AM EDT Reads: 943
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 31, 2016 07:45 AM EDT Reads: 985
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 31, 2016 02:45 AM EDT Reads: 1,923
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 31, 2016 02:15 AM EDT Reads: 2,317
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 2,056
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,135