|By Stephen Foskett||
|October 25, 2009 10:00 AM EDT||
As we plummet down into Gartner's "trough of disillusionment", the cloud skeptics are making their voices heard. Although my professional focus is at the forefront of the cloud storage wave, I can not disagree with the content of articles with sensational headlines like "Cloud Storage: It's Strictly For Airheads" and "Why Cloud Storage Use Could Be Limited in Enterprises". The authors are doing exactly what everyone should be doing: Questioning the viability and suitability of cloud storage in the enterprise.
The truth is, although I'm not the "cloud police", not all managed storage services are created equal. In fact, lots of them are, to put it bluntly, not worth much. Many cloud backup and archiving services use bare un-protected disk drives to store data, have no redundancy built into the system, and try to scrape up every cent by using home-brewed hardware. This is especially true in the consumer space, where bargain-basement (or even free) pricing has driven a race to the bottom in terms of quality. No business should use junky consumer solutions.
Even service providers that presume to sell in the enterprise market often miss the mark. Forgetting the inappropriate per-month credit card billing method and laughably poor support services, many providers adamantly refuse to comply with basic corporate governance principles. Why would a business use a service that won't tell them where their data is, won't allow their auditors to examine both the processes and data centers in use, and won't stand up service level agreements (SLAs)? If your service is not enterprise-grade, you have no business selling to the enterprise! No wonder corporate folks are scared of the cloud.
Subpar offerings from flaky vendors hurt the whole industry. So let's take a look at what the business cloud storage skeptics are saying, and how the enterprise managed storage service providers can respond:
- Data integrity is a must. Let's say you sold buckets for a living, but one out of 12 had holes in it. How long would you be in business? Amazingly, many cloud storage solutions lack both redundancy and integrity checks and use big bare disks to hold data. These buckets have holes, and data loss is a certainty. Fixing this issue is straightforward: All cloud storage should include parity protection, redundancy, and integrity checks. Business storage systems commonly use RAID to protect against disk media failures, but massive-scale cloud solutions must do even better. Cloud storage must also save multiple copies of data, preferrably automatically distributing it geographically according to SLAs. And I wouldn't be able to sleep at night without proactive integrity checking and data scrubbing.
- Geographic dispersion of data has implications beyond data protection, though, so cloud providers must also include policy engines to drive governance and compliance. Since compliance with privacy and similar laws is based on physical location, businesses must know where their data is at all times. You can't have data growing legs and traveling, sometimes across national borders. In contrast to the old storage service providers (SSPs) of a decade ago, cloud storage systems are inherently policy-friendly. Objects, metadata, and policy-driven data management are becoming more common, enabling even better data governance than traditional enterprise storage systems. I bet your SAN or NAS system can not enforce your SLAs for geographic dispersion, keeping this data type in New Jersey and replication that other one to California but allowing only a third to cross to Europe.
- Cloud storage services must be managed and operated better than enterprise systems, not worse. I cringed when I heard tales of the T-Mobile/Microsoft/Danger servers and SAN storage "sitting in a corner" with no knowledgeable staff, no operations focus, and a looming migration. Of course it failed! From an operations standpoint, I love that a humongous and homogenous storage infrastructure can be managed by just a few focused, educated, and talented individuals. That's what cloud storage is all about! Neglected systems have no business in production, especially at a service provider.
- Managed services must allow auditors to verify their claims. I am a car nut, so I definitely wouldn't trust a garage who whisked my car off to an undisclosed location so unseen mechanics could work on it. I wouldn't eat at a restaurant that didn't allow the health department to inspect it. So why would I put blind faith in a managed service provider who held my critical data? Cloud vendors must perform their own security and operations audits and allow their customers to do the same. You can't pass the buck on governance: If you require SAS70 or PCI or a third-party audit, then your service providers must step up and allow it, too.
I'm mad, and I'm throwing down the gauntlet. I want every service provider to start now, protecting data, upholding policy, demonstrating operational excellence, and allowing audits. Anyone who doesn't is a disgrace to the industry, and their customers ought to seriously reconsider where they place their data. Mark me down as a cloud skeptic!
By the way, I work for a managed storage service/cloud storage provider, Nirvanix. But I'm a long-time enterprise storage consultant and would not work here if the company couldn't live up to these must-have requirements.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 31, 2016 09:15 AM EDT Reads: 883
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 31, 2016 09:00 AM EDT Reads: 3,262
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 31, 2016 09:00 AM EDT Reads: 2,436
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 31, 2016 08:45 AM EDT Reads: 2,418
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 08:15 AM EDT Reads: 1,823
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
May. 31, 2016 08:00 AM EDT Reads: 1,882
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 31, 2016 08:00 AM EDT Reads: 2,346
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
May. 31, 2016 07:45 AM EDT Reads: 1,829
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 31, 2016 06:00 AM EDT Reads: 2,035
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 31, 2016 05:45 AM EDT Reads: 1,212
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 31, 2016 05:45 AM EDT Reads: 3,374
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
May. 31, 2016 05:00 AM EDT Reads: 1,594
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 31, 2016 05:00 AM EDT Reads: 3,375
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 31, 2016 04:30 AM EDT Reads: 1,592
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 31, 2016 04:15 AM EDT Reads: 3,078
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 31, 2016 04:15 AM EDT Reads: 2,122
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 31, 2016 04:00 AM EDT Reads: 1,550
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 31, 2016 04:00 AM EDT Reads: 1,446
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 03:15 AM EDT Reads: 2,576
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 31, 2016 01:30 AM EDT Reads: 1,478