| By Ray DePena | Article Rating: |
|
| February 17, 2010 07:15 PM EST | Reads: |
5,082 |
Early Bird at Cloud Expo
Do you have reservations about cloud computing? You are not alone. Cloud computing is no panacea. You may wonder then why I’m a cloud computing advocate. Well, simply put, it has the best business model potential I have seen in the marketplace since the advent of the Internet.
While it is true that the underlying technologies have existed for some time, they have now matured to a degree that SaaS, PaaS, and IaaS economic business models are viable.
Still many have doubts. So I will share my perspective in a 3 part article on Innovation, Risk, and Organizations.
In parts 2 and 3, we will discuss risk and organizational challenges of innovation in the cloud.

The relationship between innovation and risk is closely intertwined. In innovation there is opportunity, and opportunity rarely presents itself without threats or risk.
In order to fully leverage cloud computing, organizations will have to restructure not only how they manage their applications and IT governance, but their business processes, people, resources, risk, communications, and ultimately, their organizational culture.
Andy Grove, former Chairman and CEO of the Intel Corporation, declares that a corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.
Cloud computing is more than just another outsourcing option, it presents an opportunity to transform your organization into an innovation powerhouse.
The question is, will your organization make the transition?
It is true, an organization has to have the people, resources, culture, processes, and strategic focus necessary to be innovative and continually transform, but what is the alternative? Stagnation? Obsolescence? Being left behind? Isn’t it better to establish and sustain an innovative business advantage than to be in continual pursuit of the mythical silver bullet?
If you agree, then we can begin with a strategy and plan to build a sustainable culture of innovation; but what kind of innovation? There are many options – product, process, business model, customer focused, disruptive, open, value, and management to name a few.
What kind of innovation provides for the best alignment with your business strategy? There are many strategic planning analysis methods one can choose to evaluate our respective markets – SWOT, PESTLE, SIX FORCES, STEER – use the one most appropriate for your business and determine the strategy for your market; then evaluate your current corporate culture and determine what cultural changes are appropriate to adopt your innovation approach with your organization.
Once a solid business strategy is in place, and we have a deep understanding of the corporate culture, we can begin to explore the areas of innovation that best bridge strategy and culture, with the marketplace; and in so doing, we can recognize how to leverage the cloud computing paradigm to better reach our markets, and help transform our respective organizations.
Perhaps you seek an innovative culture with greater customer focus, better business planning, agile decision making, or simply an organization that senses the environment, then learns and adapts.
Think through your strategy, culture, and potential innovation alignment, and then consider how cloud computing can help you make the transition to a more innovative and competitive force in the marketplace.
In parts 2 and 3, we will discuss risk and organizational challenges of innovation in the cloud.
Read the original blog entry...
Published February 17, 2010 Reads 5,082
Copyright © 2010 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Ray DePena
Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.
Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Amazon.com Journal,Competitive Business Innovation Journal,and Salesforce.com Journal.
He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California.
He can be followed on:
- Ubuntu-based Open Source Linux Mint Tests KDE Version
- Linux Virtualization and Tired Open Source Myths
- IGEL Supports Red Hat Enterprise Virtualization 3.0
- CloudLinux Announces Support for Atomia
- Amazon Kindle Fire Gets Its Own 'Personal Cloud Desktop' with AlwaysOnPC App Launch
- SPIRIT DSP Receives 2011 INTERNET TELEPHONY Product of the Year Award
- The Utility Infrastructure Security Market 2012-2022: Cybersecurity & Smart Grids
- FORTUNE Magazine Names Rackspace Among “100 Best Companies to Work For”
- EnterpriseDB Announces Availability of Postgres Plus Cloud Database
- Convirture Reports Strong 2011 as Virtualization Management Takes Off
- Swisscom Floats Red Hat Cloud
- iFollowOffice Turns to Virtual Bridges and Savvis for On-Demand Virtual Desktop Services
- i-Technology in 2012: Five Industry Predictions
- Ubuntu-based Open Source Linux Mint Tests KDE Version
- Amazon to Rent Out Supercomputers
- Amazon Émigré Starts Network Monitoring Firm
- HP’s Putting a Back Door in the Itanium Alamo
- Linux Virtualization and Tired Open Source Myths
- CloudLinux Announces Preferred Partner Program
- MapR Pushes the Hadoop Envelope
- Rightware Announces Gaming Performance Benchmark for OpenGL ES 3.0/Halti
- IGEL Supports Red Hat Enterprise Virtualization 3.0
- CloudLinux Announces Support for Atomia
- 3Dconnexion Announces its Newest 3D Mouse - the SpaceMouse Pro
- The i-Technology Right Stuff
- Linux.SYS-CON.com Exclusive: Linus Discloses *Real* Fathers of Linux
- After Ubuntu, Windows Looks Increasingly Bad, Increasingly Archaic, Increasingly Unfriendly
- A Closer Look at Damn Small Linux
- Linus' Top Ten SCO Barbs
- SCO CEO Posts Open Letter to the Open Source Community
- Netscape Co-Founder's 12 Reasons for Growth of Open Source
- Where Are RIA Technologies Headed in 2008?
- *POINT - COUNTERPOINT SPECIAL* What's Wrong with the Open Source Community?
- Introducing "Cooperative Linux" - Linux for Windows, No Less
- Linux.SYS-CON.com Exclusive: What Would UserLinux Look Like?
- Why Recovering a Deleted Ext3 File Is Difficult . . .





















