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Company Co-Founders Launch CloudSwitch Topic

Company co-founders John Considine and Ellen Rubin launched "CloudSwitch on Ulitzer" topic on Friday

Company co-founders John Considine and Ellen Rubin launched "CloudSwitch on Ulitzer" topic on Friday.

Ulitzer presents the world's most influential cloud computing bloggers. Ulitzer's revolutionary new media platform offers a comprehensive selection of breaking news, articles, and feature stories on Cloud Computing, organized in more than two dozen topic groups.

CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch's innovative software appliance enables enterprises to move their existing applications to the right cloud computing environment-securely, simply and without changes. With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on the requirements of the business.

John Considine brings two decades of technology vision and proven experience in complex enterprise system development, integration and product delivery to CloudSwitch. Before founding CloudSwitch, John was Director of the Platform Products Group at Sun Microsystems, where he was responsible for the 69xx virtualized block storage system, 53xx NAS products, the 5800 Object Archive system, as well as the next generation NAS portfolio.

John came to Sun through the acquisition of Pirus Networks, where he was part of the early engineering team responsible for the development and release of the Pirus NAS product, including advanced development of parallel NAS functions and the Segmented File System. John has started and boot-strapped a number of start-ups with breakthrough technology in high-performance distributed systems and image processing. He has been granted patents for RAID and distributed file system technology. John began his career as an engineer at Raytheon Missile Systems, and holds a BS in Electrical Engineering from Rensselaer Polytechnic Institute.

Ellen Rubin is an experienced entrepreneur with a proven track record in founding innovative technology companies and leading strategy, market positioning and go-to-market. Prior to founding CloudSwitch, Ellen was Vice President of Marketing at Netezza (NYSE: NZ), the pioneer and global leader in data warehouse appliances that power business intelligence and analytics at over 200 enterprises worldwide. As a member of the early management team at Netezza, Ellen helped grow the company to over $125 million in revenues and a successful IPO in 2007. Ellen defined and created broad market acceptance of a new category, "data warehouse appliances," and led market strategy, product marketing, complementary technology relationships and marketing communications. Prior to Netezza, Ellen founded Manna, an Israeli and Boston-based developer of real-time personalization software. Ellen played a key role in raising over $18 million in venture financing from leading US and Israeli venture capital firms, recruiting the US-based management team and defining product and market strategy. Ellen began her career as a marketing strategy consultant at Booz, Allen & Hamilton, and holds an MBA from Harvard Business School and an undergraduate degree magna cum laude from Harvard College.

Ulitzer Live! New-Media Conference & Expo
The first "Ulitzer New-Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford.

Ulitzer Live! New-Media Conference & Expo will debut on June 14, 2010, in New York City and a world-class Ulitzer faculty will analyze the new-media revolution, including content marketing strategies, social CRM, enterprise social media, personal branding, advertising, marketing and public relations on new-media, and other emerging topics of the new-media revolution. Ulitzer Live! 2010 West event will take place on December 6, 2010, in San Jose, California.

The call for papers for both events are now open. (Contact events (@) sys-con.com with questions and comments.)

About Ulitzer
Ulitzer is the first "new media" platform in the world that revolutionizes how we will create, deliver, and consume content on the Web.

Ulitzer authors can get started with their first article in a few minutes and may start a new "topic" on any subject or write a story and post it both to their Ulitzer author page and to any existing Ulitzer topic.

The network effect of people using Ulitzer to communicate and collaboratively produce and categorize content is disruptive, bypassing traditional media and middlemen.

Topics published on Ulitzer range from Greek Isles in the Summer to New-Media via Personal Branding and Marketing & Sales.

Ulitzer, Inc. owns more than 400 established and well-known content websites including www.sys-con.com.

Detailed information on how to become a Ulitzer author can be obtained here.

More Stories By Yeshim Deniz

Yeshim Deniz is a Ulitzer blogger who writes about cloud computing, breaking news from Cloud Expo, and emerging technologies. She first started blogging in the aftermath of Hurricane Katrina. She broke the news on her blog about Condoleeza Rice's visit to Spamalot on Broadway as Katrina hit New Orleans. Yeshim was the first journalist to call for the resignation of the FEMA director, the day before Katrina hit New Orleans. She later helped to organize a "Change the Administration" march in Washington DC. Email Yeshim at editorial (at) sys-con.com.

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