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SYS-CON MEDIA: Article

The Digital Buyer Rules in the 21st Century

The buyer exodus to digital will change marketing forever

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by.

From the paper...

Buyer Exodus
Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They are looking for providers who understand and service their digital buying approach.  For the next decade, not only will more buyers go digital, their digital needs will escalate as buyers, customers and advocates.  Laggard providers will certainly lose business as these buyers migrate to more digitization.  When you visit the websites of most providers, it’s easy to see they have not given careful thought to this emerging and superior buying approach.

How to focus your management team on the Digital Buyer
Download this white paper free of charge and no e-mail required.  If you have any thoughts on this paper, please e-mail them to me directly at [email protected].

Download The Digital Buyer Rules White Paper

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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