NEW YORK, NY and PETALUMA, CA -- (MARKET WIRE) -- 10/31/05 -- Dylan's Candy Bar®, world-class destination candy shop, and MarketLive®, Inc. (www.marketlive.com), the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced the launch of the new Dylan's Candy Bar®, LLC. Web site (www.dylanscandybar.com). The Web site opens doors to candy lovers worldwide. Founded upon the principles of elevating a simple candy shop to a world-class destination, Dylan's Candy Bar merges the worlds of art, popular culture and fashion, with candy.

Dylan's Candy Bar offers a variety of candy, from imported and elegant specialty goods to fun novelty items. Not only are specialty candies sold online, but fun fashions and candy bath items, including chocolate bar soaps to bubble bath fizz. In developing the new site, it was imperative to speak to the customer, as well as give them the visual experience they would encounter by visiting the company's retail stores. Imaginative, interactive and inviting, dylanscandybar.com is a virtual playground for the young and young at heart.

"By partnering with MarketLive, we are able to expand our business to offer our confections and fashions online to current customers and ones that do not live near one of our retail stores," said Silvia Camps, executive vice president brand marketing, Dylan's Candy Bar. "The site truly gives the 'spirit' we were looking to achieve to tie into our brand equity."

Merchandising items in a way that is easy for consumers to navigate, zoom in on items, search for things by brand name and have gift item suggestions was key in creating the overall layout of the site. With MarketLive's advanced merchandising tools, consumers have enlarged views of their items and details about their purchase from a single page. Cross-sell items on the shopping cart page make it quick and easy to purchase other candy and accessories relevant to the purchase they are making. With its all around aesthetic delight, this colorful and magical emporium is guaranteed to melt the hearts of even the most sophisticated shoppers.

Through the MarketLive Platform's business user administration system, Dylan's Candy Bar is now able to control all key aspects of the site including products, promotions and content, without resorting to programming.

In addition to its mouthwatering varieties of sweets, Dylan's Candy Bar flagship store in New York features a café, private party room, nostalgic shoppe, candy spa and lifestyle boutique filled with unique candy-related gifts.

About Dylan's Candy Bar:

Candy queen Dylan Lauren, daughter of Ricky and legendary fashion designer Ralph Lauren, opened her first location of Dylan's Candy Bar in New York City in October 2001. The 10,000-square-foot emporium offers everything candy aficionados could possibly crave. It houses over 5,000 candies and a variety of candy spectacles including a candy spa line, an ice cream and dessert café, and a party room which hosts all kinds of crazy candy parties for both kids and adults. Store highlights include a twelve-foot tall "chocolate" bunny, a life-sized tree made of oversized lollipops, peppermint candy stools in the café, and the "Candy Hall of Fame" showcasing celebrity visitors' favorite candies. Additional Dylan's Candy Bar locations include: Orlando/FL, Houston/TX and Long Island/NY. Dylan's Candy Bar will be opening future locations in the US and worldwide in major metropolitan cities.

About MarketLive:

Since 1995, MarketLive, Inc. (www.MarketLive.com) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive® platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.

For Further Information Contact:
Kim Rose (for MarketLive)
ShapeTechnology
1-650-759-6385
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