digital-telepathy, Inc., an interactive marketing agency, announced the hiring of Arnold Yoon as Operations Manager and BJ Cook as Digital Marketing Director and is embracing unconventional marketing with Ajax-SEO integration, social networking campaigns, syndicated feed distribution and other emerging technologies applicable to this digital medium.

Yoon joins digital-telepathy, Inc. from the Options Clearing Corporation, where he worked as technical lead in support services for six years. He holds a degree in Business-Information Systems from the University of Wisconsin- Madison.

“digital-telepathy’s unique philosophy of putting both the clients and the employees first make it an exciting and rewarding place to be,” says Mr. Yoon. “Working here I am able to bring the same passion I have in life to my work.”

As Operations Manager, Mr. Yoon will oversee digital-telepathy’s day-to-day operations, customer advocacy and IT infrastructure.

Inside the shift of offline advertising to online advertising reaching $26 billion by 2010, Mr. Cook brings valuable internet marketing experience to the team at digital-telepathy Inc. Formerly the Search Engine Marketing manager at a San Diego interactive marketing firm, Cook developed internet marketing strategies for a variety of Fortune 500 clients such as Jenny Craig, Centex Homes,  Board and Shea Homes. As Digital Marketing Director, Mr. Cook will be the marketing liaison responsible for new business development, sales and the identification of emerging trends in this ever-changing digital marketing industry.

Graduating from Rutgers University with dual degrees in graphic design and creative writing, Mr. Cook brings a wide range of expertise to his digital marketing toolkit.

“I’m very excited about joining dt and being able to leverage the functional aspects of Web 2.0 in order to constantly reach consumers online for our clients,” said BJ Cook, Digital Marketing Director at dt. “With my internet marketing experience, I’m looking forward to pushing dt’s interactive marketing capabilities to the very edge with Web 2.0 and being recognized as one of the leading digital marketing firms.”