|By Maureen O'Gara||
|September 17, 2012 07:30 AM EDT||
AMD finds itself in the increasing novel situation - sorta like Microsoft with its promised Surface tablets - of possibly competing against its OEMs with a system - and not just a box with Intel chips in it - which is novel enough, imagine AMD selling Intel chips - but a complete plug-and-play system with scads of external storage that it's building itself.
It's the first time AMD has gone into the storage business and it owes this little adventure in vertical integration to its $334 million acquisition of micro server maker SeaMicro earlier this year.
SeaMicro builds dense, energy-efficient micro servers that are aimed at the 500 top clouds and Big Data houses. AMD bought SeaMicro out from under Intel in February as a way to backstroke out of its evaporating PC pool.
Ironically it was Intel that predicted that micro servers would claim 10% of the server market by 2015.
Back when it was bought SeaMicro's widgetry only used Intel chips, first Atoms then in the spring Xeons. The next iteration of SeaMicro's machines, due to appear in November, will be the first time SeaMicro uses an AMD processor. It will also have a follow-on to the Intel boxes it currently sells.
More importantly, with this new SM15000 generation SeaMicro will be able realize the vision it's been working on for 15 months.
It's taken its Freedom Supercompute Fabric and extended it outside its server chassis to massive disk arrays worth five petabytes of external storage with some newfangled second-generation Freedom Fabric Storage technology.
It drags data closer to the compute in the possible 64 servers in the tight 17.5 inch-high SM15000 system.
Once these disks are interconnected with the fabric, they are seen and shared by all servers in the system.
Since this approach replaces expensive and complex NAS and SAN solutions with low-cost direct-attached storage, it ain't gonna be an exercise in friending NetApp or EMC. And if the customer wants, the disks can be SSDs.
Former SeaMicro CEO Andrew Feldman, now head of AMD's Data Center Server Solutions Group, says, "We are at the beginning of a new wave of computing that requires data centers to become pools of computing and storage resources with the flexibility to expand in both dimensions. The SM15000 system removes the constraints of traditional servers and allows data centers to expand compute, networking and storage independently."
"Historically," he reflects, "server architecture has focused on the processor, while storage and networking were afterthoughts. But increasingly cloud and Big Data customers are looking for a solution in which storage, networking and compute are in balance and are shared.
"In a legacy server, storage is a captive resource for an individual processor, limiting the ability of disks to be shared across multiple processors, causing massive data replication and necessitating the purchase of expensive storage area networking or network-attached storage equipment. AMD's SeaMicro SM15000 server enables companies, for the first time, to share massive amounts of storage across hundreds of efficient computing nodes in an exceptionally dense form factor. We believe that this will transform the data center compute and storage landscape."
The SM15000 and its extended fabric can be had immediately with Intel's E3-1260L Sandy Bridge Xeon and in November there will be compute cards fitted with a new Opteron based on the so-called Piledriver core, as well as the newly announced Intel Xeon E3-1265Lv2 Ivy Bridge processor.
The eight-core Opteron will come with clock rates of 2.0/2.3/2.8GHz supporting up to 64GB of DRAM per processor - 512 cores and more than 4TB of DRAM per system.
The Ivy Bridge is a 2.5/3.1GHz quad-core processor that supports 32 gigs of DRAM. A SeaMicro SM15000 server configured with 64 of the Xeons will have 256 cores and 2TB of DRAM or 1,024 cores in a standard rack.
The Opteron will support more external storage. Since a SM15000 server is 10 rack units tall, a one-rack four-system cluster provides 2,024 cores, 16TB of DRAM, and is capable of supporting 20PB of storage.
You can also figure on up to 64 SATA solid state or hard disk drives within the system; Freedom Fabric Storage with a capacity of up to 1,408 solid state or hard disk drives; and up to 16 10-gigabit Ethernet links or up to 64 one-gigabit Ethernet uplinks.
The SM15000 server has 16 fabric extender slots, each of which can connect to three different Freedom Fabric Storage arrays with different capacities:
- FS 5084-L is an ultra-dense capacity-optimized storage system. It supports up to 84 SAS/SATA 3.5-inch or 2.5-inch drives in five rack units for up to 336TB of capacity per array and over 5PB per SM15000 system;
- FS 2012-L is a capacity-optimized storage system. It supports up to 12 3.5-inch or 2.5-inch drives in two rack units for up to 48TB of capacity per array or up to 768TB of capacity per SM15000 system;
- FS 2024-S is a performance-optimized storage system. It supports up to 24 2.5-inch drives in two rack units for up to 24TB of capacity per array or up to 384TB of capacity per SM15000.
The platforms are supposed to consume a quarter of the power, take up a sixth of the space and deliver 16 times the bandwidth of the servers typical of the giant farms that now dot the landscape. They also eliminate top-of-the-rack switching, load balancing, console servers and costly error-prone cabling.
The micro servers run off-the-shelf operating systems including Windows, Linux and Red Hat and support VMware and Citrix XenServer hypervisors. SeaMicro figures they're ideal for Big Data applications like Apache Hadoop and Cassandra for public and private cloud deployments.
Feldman said the SM15000, regardless of chip, starts at $139,000. Fully burdened they'd probably go for about a half-million dollars.
Intel and ARM are racing to catch up and Feldman expects them to have something credible by the second half of next year. If they do SeaMicro will put out versions of its widgetry that use them. Its fabric was developed to be processor-agnostic and is supposed to be the only fabric technology designed to work with CPUs that have both large and small cores, as well as x86 and non-x86 processors.
Until then SeaMicro can sell its servers direct - 500 accounts aren't many for 20 salesmen to handle - or they can go through OEMs if outfits like IBM, Dell and HP are interested. They're still in the talking stage.
SeaMicro's customers reportedly include France Telecom, Skype, Rogers Wireless, Mozilla, eHarmony, NTT Docomo and China Netcom.
SeaMicro's ASICs are made by Taiwan Semiconductor Manufacturing but the boxes are made in the USA.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 26, 2016 06:00 PM EDT Reads: 1,751
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 06:00 PM EDT Reads: 1,861
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 26, 2016 06:00 PM EDT Reads: 2,264
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 04:45 PM EDT Reads: 3,042
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 04:45 PM EDT Reads: 2,974
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 26, 2016 04:30 PM EDT Reads: 1,857
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 04:30 PM EDT Reads: 2,212
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 26, 2016 04:15 PM EDT Reads: 2,175
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 04:15 PM EDT Reads: 2,005
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 04:15 PM EDT Reads: 2,737
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 04:00 PM EDT Reads: 2,039
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 26, 2016 04:00 PM EDT Reads: 1,215
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 26, 2016 03:45 PM EDT Reads: 2,490
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 26, 2016 03:45 PM EDT Reads: 1,490
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 26, 2016 03:45 PM EDT Reads: 980
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 26, 2016 03:30 PM EDT Reads: 3,937
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 26, 2016 03:30 PM EDT Reads: 2,189
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 26, 2016 03:00 PM EDT Reads: 2,071
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 26, 2016 02:30 PM EDT Reads: 1,816
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 26, 2016 01:00 PM EDT Reads: 1,328