|By Maureen O'Gara||
|September 17, 2012 07:30 AM EDT||
AMD finds itself in the increasing novel situation - sorta like Microsoft with its promised Surface tablets - of possibly competing against its OEMs with a system - and not just a box with Intel chips in it - which is novel enough, imagine AMD selling Intel chips - but a complete plug-and-play system with scads of external storage that it's building itself.
It's the first time AMD has gone into the storage business and it owes this little adventure in vertical integration to its $334 million acquisition of micro server maker SeaMicro earlier this year.
SeaMicro builds dense, energy-efficient micro servers that are aimed at the 500 top clouds and Big Data houses. AMD bought SeaMicro out from under Intel in February as a way to backstroke out of its evaporating PC pool.
Ironically it was Intel that predicted that micro servers would claim 10% of the server market by 2015.
Back when it was bought SeaMicro's widgetry only used Intel chips, first Atoms then in the spring Xeons. The next iteration of SeaMicro's machines, due to appear in November, will be the first time SeaMicro uses an AMD processor. It will also have a follow-on to the Intel boxes it currently sells.
More importantly, with this new SM15000 generation SeaMicro will be able realize the vision it's been working on for 15 months.
It's taken its Freedom Supercompute Fabric and extended it outside its server chassis to massive disk arrays worth five petabytes of external storage with some newfangled second-generation Freedom Fabric Storage technology.
It drags data closer to the compute in the possible 64 servers in the tight 17.5 inch-high SM15000 system.
Once these disks are interconnected with the fabric, they are seen and shared by all servers in the system.
Since this approach replaces expensive and complex NAS and SAN solutions with low-cost direct-attached storage, it ain't gonna be an exercise in friending NetApp or EMC. And if the customer wants, the disks can be SSDs.
Former SeaMicro CEO Andrew Feldman, now head of AMD's Data Center Server Solutions Group, says, "We are at the beginning of a new wave of computing that requires data centers to become pools of computing and storage resources with the flexibility to expand in both dimensions. The SM15000 system removes the constraints of traditional servers and allows data centers to expand compute, networking and storage independently."
"Historically," he reflects, "server architecture has focused on the processor, while storage and networking were afterthoughts. But increasingly cloud and Big Data customers are looking for a solution in which storage, networking and compute are in balance and are shared.
"In a legacy server, storage is a captive resource for an individual processor, limiting the ability of disks to be shared across multiple processors, causing massive data replication and necessitating the purchase of expensive storage area networking or network-attached storage equipment. AMD's SeaMicro SM15000 server enables companies, for the first time, to share massive amounts of storage across hundreds of efficient computing nodes in an exceptionally dense form factor. We believe that this will transform the data center compute and storage landscape."
The SM15000 and its extended fabric can be had immediately with Intel's E3-1260L Sandy Bridge Xeon and in November there will be compute cards fitted with a new Opteron based on the so-called Piledriver core, as well as the newly announced Intel Xeon E3-1265Lv2 Ivy Bridge processor.
The eight-core Opteron will come with clock rates of 2.0/2.3/2.8GHz supporting up to 64GB of DRAM per processor - 512 cores and more than 4TB of DRAM per system.
The Ivy Bridge is a 2.5/3.1GHz quad-core processor that supports 32 gigs of DRAM. A SeaMicro SM15000 server configured with 64 of the Xeons will have 256 cores and 2TB of DRAM or 1,024 cores in a standard rack.
The Opteron will support more external storage. Since a SM15000 server is 10 rack units tall, a one-rack four-system cluster provides 2,024 cores, 16TB of DRAM, and is capable of supporting 20PB of storage.
You can also figure on up to 64 SATA solid state or hard disk drives within the system; Freedom Fabric Storage with a capacity of up to 1,408 solid state or hard disk drives; and up to 16 10-gigabit Ethernet links or up to 64 one-gigabit Ethernet uplinks.
The SM15000 server has 16 fabric extender slots, each of which can connect to three different Freedom Fabric Storage arrays with different capacities:
- FS 5084-L is an ultra-dense capacity-optimized storage system. It supports up to 84 SAS/SATA 3.5-inch or 2.5-inch drives in five rack units for up to 336TB of capacity per array and over 5PB per SM15000 system;
- FS 2012-L is a capacity-optimized storage system. It supports up to 12 3.5-inch or 2.5-inch drives in two rack units for up to 48TB of capacity per array or up to 768TB of capacity per SM15000 system;
- FS 2024-S is a performance-optimized storage system. It supports up to 24 2.5-inch drives in two rack units for up to 24TB of capacity per array or up to 384TB of capacity per SM15000.
The platforms are supposed to consume a quarter of the power, take up a sixth of the space and deliver 16 times the bandwidth of the servers typical of the giant farms that now dot the landscape. They also eliminate top-of-the-rack switching, load balancing, console servers and costly error-prone cabling.
The micro servers run off-the-shelf operating systems including Windows, Linux and Red Hat and support VMware and Citrix XenServer hypervisors. SeaMicro figures they're ideal for Big Data applications like Apache Hadoop and Cassandra for public and private cloud deployments.
Feldman said the SM15000, regardless of chip, starts at $139,000. Fully burdened they'd probably go for about a half-million dollars.
Intel and ARM are racing to catch up and Feldman expects them to have something credible by the second half of next year. If they do SeaMicro will put out versions of its widgetry that use them. Its fabric was developed to be processor-agnostic and is supposed to be the only fabric technology designed to work with CPUs that have both large and small cores, as well as x86 and non-x86 processors.
Until then SeaMicro can sell its servers direct - 500 accounts aren't many for 20 salesmen to handle - or they can go through OEMs if outfits like IBM, Dell and HP are interested. They're still in the talking stage.
SeaMicro's customers reportedly include France Telecom, Skype, Rogers Wireless, Mozilla, eHarmony, NTT Docomo and China Netcom.
SeaMicro's ASICs are made by Taiwan Semiconductor Manufacturing but the boxes are made in the USA.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 25, 2016 03:45 AM EDT Reads: 2,136
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 25, 2016 01:45 AM EDT Reads: 1,207
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 25, 2016 01:30 AM EDT Reads: 1,247
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 25, 2016 12:30 AM EDT Reads: 1,873
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 25, 2016 12:15 AM EDT Reads: 2,483
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:30 PM EDT Reads: 1,260
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:00 PM EDT Reads: 1,501
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 24, 2016 10:45 PM EDT Reads: 1,981
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 24, 2016 10:00 PM EDT Reads: 1,956
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 24, 2016 09:45 PM EDT Reads: 2,126
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 24, 2016 09:00 PM EDT Reads: 2,465
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 24, 2016 07:45 PM EDT Reads: 1,855
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 07:30 PM EDT Reads: 2,058
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 24, 2016 07:30 PM EDT Reads: 1,697
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 24, 2016 07:00 PM EDT Reads: 1,931
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,764
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 24, 2016 05:00 PM EDT Reads: 2,362
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 24, 2016 05:00 PM EDT Reads: 2,037
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Jul. 24, 2016 04:15 PM EDT Reads: 1,551
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 24, 2016 03:45 PM EDT Reads: 1,727