|By Maureen O'Gara||
|November 13, 2012 07:00 AM EST||
AMD has hinted for months that it was going to adopt the ARM architecture and last week in the middle of a blackout that turned New York and the stock market dark it disclosed its plans to make ARM's smartphone and tablet widgetry into a server platform for use in the cloud and mighty data centers the likes of Amazon's.
AMD has never veered from its x86 course before but believes its shift will be "seminal."
CEO Rory Read said, "There's no doubt the cloud changes everything. The cloud truly is the killer app that's unlocking the future."
In making the announcement the company recalled the sweeping success of its so-called x64 Opteron server design that sealed the coffin of Intel's Itanium chip nearly a decade ago, forced Intel to copy the junior member of the processor duopoly and briefly gave little AMD server leadership.
It figures what it did once it can do again - provided it lasts long enough to produce the thing.
AMD is suffering a serious shortage of money and is currently slashing about 15% of its workforce to contain costs. Against falling revenues, it's only got $1.48 billion in the bank and debts of $2.04 billion.
It also needs to avoid its usual production problems.
It estimates it will take it until 2014 - figure maybe 18 months if not three to five years - to create a 64-bit version of the ARM, a highly integrated multi-core System-on-a-Chip (SoC) optimized for dense energy-efficient server farms.
AMD says the newfangled Opteron processor will use the SeaMicro Freedom supercompute fabric it acquired when it bought the microserver start-up for $334 million in March.
The SeaMicro interconnect currently supports Intel's x86 Atom and Xeon chips and AMD indicated the fabric will be made to support Opteron-, ARM- and x86-based processors so that hundreds or even thousands of processor clusters can be linked together in the name of energy efficiency and cost consciousness.
Evidently AMD's so-called "ambidextrous architecture" is supposed to span both the x86 and ARM ecosystems.
AMD said it will be strategically collaborating with ARM, which planned to have a 64-bit server design ready by 2014. The widgetry was subsequently identified as the Cortex-A50. AMD will be using ARM's off-the-shelf cores, not designing its own, for roughly 1.8% of sales.
Other A50 licensees include Broadcom, Calxeda, HiSilicon, Samsung and STMicroelectronics.
Amazon, Dell, Facebook and Red Hat turned up at last week's announcement and ARM suggested that AMD would have a "transformational effect."
Dell claimed ARM could be "a serious player in areas like web front-end servers and as a worker node in a Hadoop environment. AMD's opportunity is to deliver serious value in performance-per-dollar and performance-per watt-where low-power server platforms running massively scale-out workloads can shine. The availability of 64-bit ARM solutions is an essential milestone needed to accelerate enterprise adoption of this technology."
Intel is putting its money on trying to match the ARM with the Atom. It's planning to have its own 22nm Avoton microserver SoC ready next year. It will reportedly use two-eight Silvermont Atom cores, dissipate 5W-20W, and integrate SATA, gigabit Ethernet, USB and DDR3/DDR3L support.
So AMD will still be hounded by the Intel goliath along with other ARM rivals and, since microservers are regarded as a niche market, potentially worth maybe 5% of the overall server market in the next few years, one might be skeptical about how much revenue AMD can derive from it. ARM CEO Warren East, however, claims ARM microservers could be 20% of the data center market by 2020.
Worldwide PC sales were down 8% year-over-year in Q3 and AMD doesn't have much of a server footprint anymore or a mobile one.
One can only assume that AMD might ultimately enter the tablet market.
HP, still the biggest of the server vendors for all its agony, is teamed with Calxeda on ARM-based microservers and appears to be backing AMD as well.
Calxeda, which intends to be able to scale up to 100,000 nodes in a single cluster without having to add any external switches and has three 64-bit chips on its roadmap that could produce a million node cluster, is ironically financed by Advanced Technology Investment Company (ATIC), which now owns AMD's old ovens, the Globalfoundries chip fab.
Applied Micro Circuits (AMC) is also in this race.
And it looks like Red Hat has a chief ARM architect on staff, one Jon Masters, who says the company will share its Linux expertise with AMD and support ARM in a future release of Fedora, the freebie version of its distribution.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Dec. 3, 2016 09:30 AM EST Reads: 3,918
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 09:30 AM EST Reads: 821
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 3, 2016 09:00 AM EST Reads: 444
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 08:30 AM EST Reads: 483
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 3, 2016 06:30 AM EST Reads: 6,003
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Dec. 3, 2016 05:45 AM EST Reads: 6,920
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
Dec. 3, 2016 05:30 AM EST Reads: 1,201
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 3, 2016 04:15 AM EST Reads: 1,719
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 3, 2016 02:30 AM EST Reads: 1,523
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 3, 2016 02:15 AM EST Reads: 1,501
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 01:45 AM EST Reads: 788
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 3, 2016 12:30 AM EST Reads: 1,525
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 11:15 PM EST Reads: 917
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Dec. 2, 2016 08:30 PM EST Reads: 4,984
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 2, 2016 08:15 PM EST Reads: 1,574
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 06:45 PM EST Reads: 4,002
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 2, 2016 06:30 PM EST Reads: 1,489
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 2, 2016 05:00 PM EST Reads: 4,090
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 2, 2016 04:45 PM EST Reads: 2,120
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 2, 2016 04:45 PM EST Reads: 1,985