Welcome!

Linux Containers Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan, Stackify Blog

News Feed Item

Sailthru’s Smart Data™ Technology Attracts $19 Million in Series B Financing

Sailthru, a technology company specializing in digital brand experiences and communications, has announced a $19 million Series B investment led by Benchmark. Sailthru will use the investment to accelerate the growth of the company by increasing both staff and infrastructure and expanding the use of Smart Data™ by Fortune 500 companies. Sailthru joins Benchmark's portfolio that currently includes other industry-leading companies such as Dropbox, Twitter, Instagram, Uber, Quora, Yelp and Zillow.

Sailthru’s Smart Data is leading a major shift in how companies engage with their customers through the automatic analysis of big data sets to generate informed, personalized communications across all digital channels. Unlike Big Data, which merely exists in a passive state and can often be overwhelming, Smart Data powers decisions. Sailthru’s Smart Data allows businesses to understand, predict, and engage each consumer on an individual level in real time. Sailthru’s clients are improving their ROI, customer time on-site and are seeing strong increases to customer lifetime value from their adoption of Smart Data.

Benchmark's investment allows Sailthru to meet the expanding demand for its products and services by continuing to staff up and maintain the momentum of product development. In the last year, Sailthru increased revenue by 270% with an average monthly growth rate of over 9%. Sailthru now supports clients in five continents, recently opened a West Coast office in San Francisco and is expanding into Europe in Q2 of this year.

“This investment from Benchmark allows us to make a huge strategic play by focusing the core of our business model on Smart Data. We are using this investment to strengthen our world-class teams across the board, from product development to account management and marketing, allowing our team to devote the proper resources to scale our business and create stronger partnerships with our existing clients,” said Neil Capel, CEO & Founder of Sailthru. “It’s a very exciting time for us at Sailthru as our company continues to succeed by helping our clients grow their businesses by creating more meaningful, relevant experiences for individual consumers through Smart Data.”

Bill Gurley, General Partner at Benchmark said, “As all digital businesses evolve to the next level, the best companies are focused on how they can deliver an individualized experience for each and every customer. Sailthru is a company that exemplifies this by placing the individual at its core to enable companies to adopt a personalized approach to serve their customers. Companies that embrace this approach see much higher conversion rates, and as a result higher revenues and more satisfied customers. It's a powerful combination.”

This financing round was led by Benchmark and supported by other leading investors and venture capital firms including RRE, DFJ Gotham, and AOL Ventures. As a result, Benchmark’s Bill Gurley has joined Sailthru’s board of directors. Sailthru has raised $9 million in previous rounds of funding including $1 million seed funding in 2010 and $8 million Series A funding in 2011.

In an effort to share knowledge and bring like-minded tech innovators together, Sailthru will be kicking off a Smart Data thought leadership series at the end of February and hosting a Smart Data conference in early June, both events to be held in New York. If you are interested in attending please email [email protected] for more information.

About Sailthru

Sailthru is a technology company that specializes in digital brand experiences and communications. Its Smart Data™ is leading a major shift in how companies engage with their customers through the automatic analysis of big data sets to generate informed, personalized communications across all digital channels. Smart Data delivers higher conversion rates and revenues for clients that include AOL/Huffington Post, The Newsweek/Daily Beast Company, Business Insider, The New York Post, Thrillist, Fab.com, Totsy and OpenSky.

Founded in 2008 by Neil Capel and Ian White and headquartered in New York, Sailthru has been recognized for its industry-leading practices promoting consumer privacy & security by the Online Trade Association (OTA) and is on their 2012 Honor Roll. For more information, please visit www.sailthru.com

About Benchmark

Benchmark believes that great entrepreneurs change the world for the better. The venture capital firm focuses on early-stage companies in the areas of mobile, social and cloud computing. Benchmark is comprised of six equal general partners who take a hands-on approach to every business decision. Benchmark’s portfolio includes companies like Twitter, Dropbox, Asana, and Uber; recent exits such as Bytemobile, Gaikai, Demandforce, Instagram, OpenTable, Yelp, and Zillow; and market leaders like eBay, Juniper Networks, MySQL, and Red Hat. Benchmark has offices in Menlo Park and San Francisco, CA. For more information, please visit www.benchmark.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...