Welcome!

Linux Containers Authors: Elizabeth White, Carmen Gonzalez, Liz McMillan, Pat Romanski, Jyoti Bansal

Blog Feed Post

Children regularly exposed to inappropriate online adverts

- 75 per cent of UK parents think that children see inappropriate content through online advertisements* -

Children as young as five are being exposed to online advertisements and pop-up adverts that contain adult content such as gambling, dating services, as well as sexualised imagery, according to Till Faida, co-founder of Adblock Plus.

Online adverts are often embedded on websites from other sources, making it unlikely that web filters (the primary way many parents protect their children online) will pick up on them.

As a result, Adblock Plus is offering advice as to how parents can protect their children from illicit and inappropriate material, which appears via online advertising.

According to research from Adblock Plus, the average person comes into contact with over 500 online adverts and pop-ups a day. These can range from credit cards and gambling, to 'no-strings-attached' online dating. While most adults are fairly confident at recognising and closing adverts of this nature, Till Faida suggests that for younger users, these can cause confusion and even distress, through the images used.

Till commented: "The growth in online gaming and interactive websites mean children as young as five can competently navigate their way around the internet. Many parents are happy to let their children log on unsupervised, as they believe they are free from accessing adult material, due to installed web filters. A recent report from Ofcom into media use and attitudes amongst parents and children, highlighted that of those surveyed, 85 per cent had online controls in place to ensure against their child accessing adult content, as well as teaching them online safety."

Till continued: "This is all well and good but parents need to realise such measures do not go far enough. The growth in online advertising mean marketers and advertisers are operating in a very competitive field and are therefore becoming much more aggressive in their tactics to ensure their message is seen and clicked through. As a result, a child could be innocently clicking away when something pops up that gets their attention and they click through, opening up to content of a very adult nature.

"We recently conducted a survey into consumer attitudes of online advertisements and our results indicated that 75 per cent of surveyed participants felt that the online advertisements seen by children displays inappropriate content. It's therefore clear that parents recognise the concerns around online advertisements, however, there's now the challenge of teaching them how to assert measures and control them."

Till concluded: "In order to combat this, adblocking software is widely available and is a creditable way of blocking pop-ups and intrusive online adverts. Currently interest and adoption of adblocking software and technology is steadily growing - we alone at Adblock Plus have over 40 million registered users and over 100 million downloads. The appeal adblocking holds for the community and users is that they can benefit from quicker loading and cleaner looking web pages free from advertisements, lower resource waste, and privacy benefits gained through the exclusion of the tracking and profiling systems of ad delivery platforms.

"Currently no web browser offers adblocking capabilities as part of its child protection tools, however, the software can easily be downloaded, giving the power back to the parent, ensuring that the child is free to use the internet without the risk of exposure to inappropriate content."

- ends -

Notes to editor
* Research conducted by Censuswide between 29th January 1st February 2013, across a sample of 1,175 adults, responding to the question, "do you think that children see inappropriate content through online advertisements?" Results highlighted 885 respondents replied 'Yes' and 290 replied 'No'.

About Adblock Plus
Adblock Plus is a web extension that addresses annoying and intrusive online advertising by putting users in control. It allows defining filters that determine what a website is permitted to load, as well as provide a way to collapse unwanted sections of a web page.

There are currently more than 40 million Adblock Plus users across the world and it has been the most downloaded and the most used extension almost continuously since November 2006. PC World rated Adblock Plus as a top innovation in its 100 Best Products of 2007 list, and in March 2010 the project collected the Linux New Media award for the Best Open Source Firefox Extension.

Follow Adblock Plus online via:
Twitter
Facebook
Google+
Blog

Editorial contacts:

UK
Spreckley Partners Ltd
E: [email protected]
T: 020 7388 9988

Adblock Plus
E: [email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.