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Cloud Expo: Article

SugarCRM’s New Private Cloud Piggybacks on Amazon

It’s also going to be previewing its new Sugar 7

SugarCRM is launching a turnkey Private Cloud, a dedicated SugarCRM-managed private instance of its Customer Relationship Management (CRM) applications using Amazon for its cloud.

It claims "exceptional" service levels of between 99.5% and 99.95%.

It'll be available in the US, Ireland, Singapore, Japan, Australia and Brazil.

The widgetry employed includes Amazon's load balancing, MySQL database, S3 storage, VPN and master-to-master replication. Sugar expects international accounts will "follow the sun" for the sake of data governance.

It says it's been competing against in-house widgetry stuck together with bubble gum and bobby pins as well as Oracle, Microsoft Dynamics and Salesforce.com.

It thinks large companies are ready to take more risks with mission-critical apps in the cloud. In fact, it's taken multi-lingual on-demand accounts like Bray International away from Salesforce reportedly because Salesforce didn't meet Bray's expectations and because it wasn't important enough to Salesforce.

Bray liked SugarCRM for its new mobile capabilities and options for cloud or on-site deployment. It said, "We're nearly back to the same level of efficiency and capability that we had with Salesforce and we are evaluating expanding Sugar's footprint to include more customer-facing activities within our factories."

Sugar has arranged a fixed price with Amazon expecting it will only cost $20 a month per user. Sugar's enterprise widgetry will cost $60 month per user.

"Sugar Private Cloud gives our customers an opportunity to get a fully managed CRM service with the location, access and service levels they choose," according to Lila Tretikov, SugarCRM's chief product officer.

"By leveraging on-demand cloud services without giving up control of their mission-critical data, performance and security requirements, organizations can work at the speed of business across the world, and deliver a superior end-user experience globally," she said.

Sugar's private cloud is intended for companies that demand high levels of CRM performance and service, and require enterprise-level data isolation, business continuity and SLAs to ensure the best experience for their users, but don't want to manage a CRM IT infrastructure in-house.

Other CRM solutions keep customer data in a shared multi-tenant database, whereas Sugar's architecture provides a dedicated database for each customer's data, ensuring data segregation, higher performance and service along with better control for every customer.

The widgetry involves enhanced security with full cluster isolation; fast, high-performance access to data; and multiple on-premise benefits like data and network isolation for greater control, dedicated resources and change management controlled by the customer, not the vendor.

Besides the new private cloud, SugarCRM offers customers two other delivery options: an on-demand multi-tenant service and on-premise widgetry.

The company says its customers aren't locked into a single delivery model. SugarCRM customers can move their Sugar installation between the different delivery models. For example, a customer can start on-premise, the company's traditional model, and move to the cloud as requirements change, or vice-versa.

Along with its new cloud SugarCRM is also going to be previewing its new Sugar 7. It should empower every customer-facing professional across the enterprise to connect with their customers.

It's supposed to depart from CRM software's traditional focus on internal management of the sales team and focus first on the needs of the user who interacts one-to-one with the customer, and the desired customer experience that the user delivers.

The company figures it'll deliver a "smart, fast, social customer engagement platform that empowers every customer-facing professional across the enterprise to engage customers more successfully than ever before, and deliver a consistent experience every time."

It's supposed to be a "game changer" and let every employee on every connection makes a difference in customer satisfaction.

Sugar 7 provides 360-degree business, online and social customer intelligence from a single screen, enabling users to access the information they need when it matters.

It's also supposed to anticipate customer behavior and alert users to optimal time and engagement channels, so businesses can cut through data noise and stay on top of what matters to their customer, when it matters.

Powered by HTML 5, the software has been rebuilt with speed in mind for modern tablets, mobile and desktop devices and today's social user.

Unlike traditional social networking tools that rely on updates through conversation feeds, Sugar Streams lets users monitor activity and collaborate in the context of the customer, so they can stay up-to-date with wherever the action is, and work together on how to best serve the customer.

Sugar 7 is built on an open architecture for full interoperability with third-party collaboration tools.

It'll be available this summer.

SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2 million users. Over 6,500 organizations have reportedly chosen SugarCRM's on-Site and cloud computing services over proprietary alternatives.

Sugar, which has raise around $80 million in venture capital, is doubtlessly moving toward an IPO. It's run by Larry Augustin who holds the record for the biggest return on an IPO ever. Sugar has tripled revenues since 2009 and has reportedly been profitable since 2011.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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