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AutoExtra.com Traffic Explodes in 2006

Over 2 million visitors in September

ATLANTA, Oct. 26 /PRNewswire/ -- In only its second year, AutoExtra.com, the second-largest used vehicle database on the web, experienced a dramatic increase in consumer traffic in September. According to Web Trends, a global web analytics market leader, unique visitors reached an all time high of more than 2.1 million, up 51 percent from September of last year. Additionally, page views were up 222 percent and the site increased its inventory by 34 percent.

"Our substantial increase in traffic speaks to the automotive consumers' trust and confidence in this website," said Michael Holohan, general manager, AutoExtra.com. "With the continuing increases in both viewers and buyers, AutoExtra.com is quickly becoming a major player in the used automotive segment."

Launched in February of 2005, AutoExtra.com is relatively new to the used automotive business, and yet, it has quickly produced significant results for dealers and buyers alike. New site enhancements including advanced vehicle search functions and greater web page dimension are scheduled for release in early 2007, creating a more rewarding experience for the automotive buyer.

About AutoExtra.com

AutoExtra.com, launched in February 2005 and headquartered in Virginia Beach, Va., is one of the fastest growing automotive websites. Complete with over a million new and used car listings, AutoExtra.com features the second- largest used vehicle database on the Web. Through informative customer initiatives including vehicle reviews and a payment calculator, AutoExtra.com continually offers resources to help customers buy and sell vehicles.

AutoExtra.com is owned and operated by Auto Trader Publishing Company, a division of Cox Auto Trader, Inc.

Cox Auto Trader

CONTACT: Theresa Edwards of Cox Auto Trader, +1-757-493-3821, or
Theresa.Edwards@traderonline.com

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