Welcome!

Linux Containers Authors: JP Morgenthal, Elizabeth White, Liz McMillan, Pat Romanski, Cynthia Dunlop

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @CloudExpo, Cloud Security, @BigDataExpo

SDN Journal: Article

Bringing Software-Defined to the Data Center

Lower costs and increase control

"Software-defined," like any new trend that technology companies rush to attach to has suffered from marketing hype. Starting in mid-2012 with the acquisition of Nicera by VMware, most traditional infrastructure technology vendors across compute, networking, and storage have some messaging around how software-defined fits into their product strategy.

But software-defined is not a traditional concept. Since the transition from mainframe to distributed computing, corresponding with the rise in networking, most technologies in the data center have been very hardware specific. For many years, the way to get the right amount of intelligence in the right place to execute the functionality has been with specialized hardware.

Software-defined is fairly self-explanatory. The value is in the software, with one of the biggest benefits being the use of standard hardware that is a fraction of the cost of vendor-specific hardware, which has been the norm for data centers since the beginning of the 21st century. Standard hardware from servers to networking devices have so many resources available that specialized hardware no longer provides the differentiation it once did.

Freedom from hardware opens up freedom to extend SDDC outside the walls of the data center. SDDC helps organizations deliver a modern private cloud in the same model that large operators like Amazon and Rackspace use to deliver public cloud. What's more, using the right software-defined technologies enables hybrid cloud, the panacea for most enterprises. This is one of the main reasons that open source technologies, and those with very strong standards are emerging in the software-defined space.

That said, software defined has the biggest opportunity to benefit private data centers, where the majority of applications simply cannot run in the public cloud based on policy or preference. Here are some best practices when looking at how software defined can benefit your private data center architecture:

Take advantage of your already efficient procurement: Odds are your organization has a go-to vendor or reseller of servers. Whether from HP, Dell, or a white box vendor like Supermicro, the premium paid on server infrastructure is much smaller than with storage. You may even have a volume purchase agreement, making purchasing of hardware for software-defined storage even more affordable. Buying infrastructure for SDDC is no different than your channels for standard servers and networking equipment.

Insist on standards compliance to avoid future lock-in: SDDC is a real opportunity to reduce or eliminate lock-in among the technologies used in your data center. The best software-defined solutions are based on industry standards so freedom to change is retained. This is more than basic interoperability with a standard API, as that case still relies on the software vendor to keep up with changes. Avoid software-defined solutions that are vendor specific and limit your flexibility to integrate and innovate as this market continues to evolve.

Have a preference for open source technologies: Once dismissed by their proprietary competitors as immature, open source operating systems, middleware, application frameworks, and databases are now standards in the data center. The same trend will hold true for software-defined solutions. Using an open source technology does not preclude organizations from working with commercial vendors to support the success of open source in the data center architecture.

Where are the biggest opportunities to use software defined? We believe it is in storage, a solution area where very large premiums have been paid for many years, based on the perception that specialized hardware was the only way to keep data safe and available. The biggest operators have proven the opposite - they can be available to millions of concurrent users without downtime or losing data while using standard hardware and intelligent software.

The reality is data is simply growing too fast and must be retained too long, at a cost that in many cases must be as close to zero as possible. Plus, unstructured data is the fastest growing, fueled by SaaS applications and the transition to mobile devices. Any private data center today is in direct competition with the operators of large public clouds. Internal users demand the flexibility and operating costs the big operators have proven are possible, so private operators must use the same software-defined strategy to remain competitive.

"Utility Computing" was a hyped trend at the start of this century that was before its time. Some might classify SDDC in the same category, all hype. Objectively, SDDC is a natural extension of cloud, and should prove to be equally as disruptive to the data center architecture as cloud has been. Software used for compute, networking, and storage will need to be as standard as the servers you buy today in order to fit into your data center architecture of the future.

More Stories By Joe Arnold

Joe Arnold founded SwiftStack to deploy high-scale, open-source cloud storage systems using OpenStack. He managed the first public OpenStack Swift launch independent of Rackspace, and has subsequently deployed multiple large-scale cloud storage systems. He is currently building tools to deploy and manage OpenStack Swift with his firm, SwiftStack.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...