Linux Containers Authors: Yeshim Deniz, Carmen Gonzalez, Derek Weeks, Elizabeth White, Pat Romanski

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

How Data Integration Is Changing the Enterprise Landscape

Cloud integration is now more important than ever to tackle increasingly complex integration challenges

Two words that are continually brought up in conversations at company meetings are "integration" and "cloud." According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives' decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.

As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:

The Marriage of A2A and B2B Integration
By the end of this year, it is very possible the only people still separating Business-to-Business (B2B) and Application-to-Application (A2A) integration will be software vendors. Integration has historically been separated into the two distinct solutions of B2B and A2A, but as the year continues, we will see these two solution groups merge into one category, known simply as integration. No longer viewed as siloed entities, enterprises will be better able to manage and share information both internally and externally. Heavily influencing this holistic convergence is cloud-based integration. Additionally, the growth of cloud-based integration will continue to act as a fusing structure for evolving integration.

The Bifurcation of the Integration Market
Fueled by the increasing complexity of integration where "data-centric" computing has overtaken "application-centric" architectures, the integration market will bifurcate into two categories: "use case specific" and "use case independent" solutions, the latter of which will focus on the integration technology itself. With the demand for cloud services sold through brokerages expected to reach 20 percent, CSBs are becoming the go-to data-centric strategy for companies looking for an application-agnostic approach spanning across various providers to handle complex integration requirements associated with the growing classes of data generated.

For integration cloud brokers who optimize their offerings for specific "use cases," they will typically work within industries with repetitive implementations and low variation between customers. This model drives the complexity to the end points or the cloud applications. In these cases, providers advocate for common data models or "industry canonicals" with "connect once" marketing messages that entice customers with a simple integration story. However, integration complexity can pose some significant challenges in this market as providers try to address varying integration scenarios with over-simplified solutions.

Looking to the future, the more valuable and sustainable approach will focus on integration providers that embrace variations among customers, developing a core competency to deliver tailored solutions that fit each unique use case. This solution will necessarily yield lower margins, but will ultimately prevent customers from feeling forced to settle for less. This model is a foundational principle of mass customization applied to cloud integration services.

In the end, the two newly created markets will boil down to simple and complex frameworks. As Albert Einstein said it best, "things should be made as simple as possible but not simpler." It's important for both customers and providers to recognize that mass customization offerings, as would be proposed in the second market, are neither a technology nor sales technique, but rather a shift in organizational discipline, which may be difficult for many companies to handle.

Emergence of the Chief Data Officer
In recent years, it seems like a new C-level title is created and en vogue to capitalize on just about every emerging business trend. Some of these positions have more staying power than others. One position, in particular, that will continue to gain legitimacy is the CDO - the chief data officer. Over the past year, companies have become more aware of how data is being analyzed and communicated within their business as well as with partners and customers. Additionally, they have begun to embrace the evolution of data integration and data management to govern new analytics including applications, reporting, planning and social media. This growing emphasis on data management will be the catalyst that propels the CDO from early adopter status to mainstream C-level executive.

In essence, the CDO is the evolution of what most people know as the chief information officer. As with any executive position, the CDO will be faced with various challenges, including the increased complexity of data integration. The CDO's role will expand on the historically internal focus of integration to include external data integration. With 85 percent of respondents to IDC's recent study reporting that IT has become a more valuable partner to their businesses than it was three years ago, today's enterprise has more technology that needs to be integrated within the business. Additionally, the rise of cloud services, cloud application and mobile devices within a company is opening the door for more data, but leaving IT teams with more to manage and integrate.

The increasing presence of CSBs and cloud applications across businesses of all sizes and types is another area of focus that will be guided by the vision of the CDO. With expectations like analyst firm IDC's prediction of $100 billion to be spent on cloud and cloud services alone in 2014, CDOs will need to oversee both external customer and internal cloud implementations, solutions and services. Within this cloud framework, CDOs will be responsible for evaluating, designing and implementing cloud security that is compatible with compliance and integration efforts. As mentioned earlier, with the trend of working with CSBs on the rise, the need for more requirements, security and management will be necessary more than ever.

Last, according to IDC, the global Big Data technology and services market is expected to grow at a 31.7 percent compound annual growth rate. By 2016, it will reach $23.8 billion. With Big Data integration projects on the rise, companies will take advantage of opportunities to build out specific Big Data focused teams to complement solutions and address increasingly complex Big Data challenges. Leading these teams as well as overseeing internal Big Data issues and management, CDOs will be able to support their company as well as customers.

In the end, 2014 will be a dynamically shifting year for IT and the business leadership structure. With increased investments in cloud and cloud services, enterprises will be forced to take a serious look at data integration and management in the cloud to leverage the most effective solution that meets the needs and demands of each specific use case. To create and support this growing demand, the emergence of the chief data officer will be viewed as a necessary component to help champion these changes and provide the vision companies need to succeed. Ultimately, CDOs will be among the prominent new generation of leaders and change-makers who will aid in the growth and prosperity of current and prospective businesses.

More Stories By Bob Renner

Bob Renner is the President and CEO of Liaison Technologies. He has been in this role since 2002 and has successfully executed nine corporate acquisitions in the US and Europe. He acted as Liaison’s Chief Technology Officer in the company’s startup phase from 2000 – 2002.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.