Welcome!

Linux Containers Authors: Elizabeth White, Pat Romanski, Sematext Blog, Liz McMillan, Roger Strukhoff

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

What’s Missing from “Cloud First” in the Enterprise?

Cloud First doesn’t just apply to applications, it needs to apply to infrastructure as well

My first experience with an "inverted yield curve" was in 2000 just prior to the tech bubble bursting. I was working on a financial portal for an investment bank and one of the charts was a yield curve. It looked odd all of a sudden, so I looked it up in a book of financial terms. An inverted yield is indicated when interest rates for short-term capital are higher than interest rates for long-term capital. In other words, people are willing to pay a significant price to alleviate short-term concerns because they're focused on the now and not so concerned about one year, three years, five years, or thirty years from now. Inverted yield curves some believe signal disruption in financial markets. On the surface, Cloud First seems to signal the disruption that is cloud computing. To take this metaphor a little further, this inversion of Cloud First from "Cloud Never" suggests to me an inverted set of concerns. Does Cloud First prioritize an immediate need to say "something" about the cloud and cloud strategy? Does Cloud First prioritize the now while discounting near, mid, and long-term opportunities that far exceed the "costs less, more agile, faster time-to-market" recording I hear played daily throughout the blogosphere? Beyond saying "Cloud First!" what else can enterprise technology teams prioritize that may amplify their ability to execute in the cloud?

One of the primary strengths of "Cloud First" is the simplicity:

Q: "Hey, where do we deploy the new financial system?"

A: "Put it in the cloud."

Yet the real power of Cloud First lies in the underlying recognition that details and choices, as they filter down through multiple levels of management, quickly become confusing. On many levels in corporate IT I get the sense that the more details provided, the more likely things will go forth along an unintended arc.

Cloud First reminds me of the trailer from the movie "Face Off" starring Nicholas Cage and John Travolta, in which they actually do trade faces for a while. The best thing about the title of the movie is that you know something pretty amazing (and possibly horrifying) is going to happen and it grabs your attention. Cloud First? - same thing - it's got everyone's attention: we're unleashing the monster the media has been warning you about and it's too late to turn back. If we need to do a sequel we'll call it "Mobile First."

What Does Cloud First Look Like?
What Cloud First lacks that the movie title "Face Off" owns is the power to place a clear mental image in the mind of its audience. In a Cloud First organization where I worked, to give meaning to the mantra, I invited guest speakers from successful cloud startups to present their business and talk about cloud. One of my favorite speakers was Stephane Dubois, CEO of Xignite, a cloud market data service that serves billions of requests per month. Xignite's business model of serving data to the underserved "long tail" of the market as well as creating a network effect that multiplies the value of the data in the cloud demonstrates opportunities executives need to keep in sharp focus and track closely. In this way Xignite is a great technology example in a "relatable" industry that values uptime. By bringing in business leaders to present what they're doing in a "serious" business, CIOs and business leaders can build a vision of what success in the cloud might look like for their business.

What Does Cloud First Lack?
What Cloud First lacks in specificity of mission, it also lacks in implementation guidelines. This lack of specific guidelines could be a strength. Or, if you play with the words a little you might work out that Cloud First means "consume cloud services first," and never build or drag data center technology across a VPN or otherwise contaminate the cloud with infrastructure crushed under the weight of the interest on 20 or more years of accumulated technical debt. But since nobody I've met in corporate IT seems to arrive at that interpretation of Cloud First organically, I've provided some guidelines.

Whatever cloud you're on, try to consume cloud services. As an architect, specifying services rather than asking teams brand new to cloud to quickly build robust, highly available databases that will withstand the rolling outages of a year like 2012 is really unfair, and it just won't happen. It's like the scene in "Kill Bill" where the "Crazy 88" suddenly demand 20 pizzas in a Sushi restaurant. It will just exasperate people and make them go, well, crazy. In cases where an Oracle RAC database was absolutely necessary I solved the problem by defining an architecture in which the application layer ran in the cloud, but the database ran "close" to the cloud via a low latency fiber cross-connect. I don't suggest you try this unless there's no other option, as was the case in 2011 when I worked on that solution.

In other words, it's really difficult for IT teams in large corporations to suddenly build highly available databases in the cloud. I've seen it end very badly even when implemented by good people. In many cases the services available in the cloud have the scalability and availability "wrapped" into the service. Similar to the way Linux succeeded largely because "with enough eyes all bugs are shallow," perhaps the cloud manifesto is that given enough implementations and users, a cloud services performance and availability will blow away a one-off, bespoke database implementation built by a team new to cloud. Not building services from scratch may not be as much fun or as hard core as what the cool startups do, but you'll have plenty of interesting things to figure out without building everything from the ground up. One of the rules of Cloud First is to focus your team's energy and avoid fighting battles on soggy unfamiliar ground. One of the more subtle messages of Cloud First is that a key element of a corporate cloud strategy is to avoid building stuff from scratch unless you have zero other options. People may work very hard to convince you to do otherwise, but stick to cloud services first.

Cloud First Doesn't Just Apply to Applications. It Needs to Apply to Infrastructure as Well
The cloud seems to be all about application developers. Yet corporate IT could be more Cloud First focused. I just don't see enough IT organizations following Cloud First when it comes to DNS services, storage services for offsite data backup, content distribution, or disaster recovery. Some CIOs really do follow a Cloud First strategy and make it meaningful. For example, one of my forward-thinking CIO customers first asked his team how they could leverage cloud storage to replace an ailing file server. (No Nirvanix jokes please.)

More Stories By Brian McCallion

Brian McCallion Bronze Drum works with executives to develop Cloud Strategy, Big Data proof-of-concepts, and trains enterprise teams to rethink process and operations. Focus areas include: Enterprise Cloud Strategy and Project Management Cloud Data Governance and Compliance Infrastructure Automation

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...