Click here to close now.


Linux Containers Authors: Steve Watts, JP Morgenthal, Dana Gardner, Tim Hinds, PagerDuty Blog

Related Topics: @CloudExpo, Java IoT, Microsoft Cloud, Linux Containers, Containers Expo Blog

@CloudExpo: Article

Drawing a Bead on SharePoint

Top 25 SharePoint influencers: Social influence nicely collides with collaboration clouds

Educating technology markets and communities is now, more than ever, a function of influence, social media, digital word of mouth -- and of cultivating an ecosystem of trusted collaboration. The role of social media and the power of personal connections have really become dominant forces in how people learn how to find and use technology.

This is such a major departure from the past — marketing has changed more in the last 5 years than the previous 50 — that any instruction on what actually works best these days is highly prized.

Therefore, I’ve been keenly interested in how the hottest new wave of marketing — digital social influence -- intersects with one the hottest areas of cloud computing — software-as-a-service (SaaS) collaboration and documents/objects sharing.

Can Microsoft, which itself is undergoing wrenching transitions, be as good at the new marketing ways as in the past?

Do these new waves double-up, cancel out, create an interference pattern, or harmonize in new and valuable ways? I really want to know.

So I helped guide the creation of a list of the top 25 U.S. SharePoint influencers, recently unveiled at the recent SharePoint 2014 Conference in Las Vegas. The effort was sponsored by, the provider of a collaboration app for a single-screen, seamless user experience anytime, anywhere, and on any device. Here’s the full list.

I’ll be doing a BriefingsDirect podcast soon with a panel of these newly identified influencers on SharePoint challenges and opportunities to help find out what matters most in the SharePoint ecosystem.

I’ve been an avid observer of Microsoft for more than 20 years. At one time, there was no better company in all of IT at marketing and evangelizing into multiple user bases: developers, channel, independent software vendors (ISVs), end users, and enterprises.

But what about now, given that the evangelizing game has changed so much? Can Microsoft, which itself is undergoing wrenching transitions, be as good at the new marketing ways as in the past? Again, I really want to know.

Tip of the arrow

Industry influencers are the tip on the arrow of how social media can be a positive force for sharing knowledge — whether it’s on Twitter or blogs or at events. With influencers, I benefit from them and they benefit from me. This is the same for anyone engaged in social media. So it’s really a powerful way to learn and to then add something to that learning process to then make it almost a hive-mentality or ecosystem-mentality affair.

It’s no surprise that of the top 25 SharePoint influencers that we identified, 48 percent are SharePoint specialists or consultants. The other two major categories are senior executives and SharePoint architects/engineers/developers. And gender equality had a good year, as the growth in women SharePoint influencers over the previous year -- up to 4 spots and 16 percent of the list -- marks a significant rise over only 1 female influencer on the 2013 list.

It’s the people in the know, in the trenches, that see both the forest and trees that influence the way markets learn.

It’s the people in the know, in the technology trenches, that see both the forest and trees that can then effectively influence the way markets learn.

So I am very bullish on the role of influencers as a spark or catalyst for larger social interactions and for new wave knowledge transfer. Those social interactions in a discrete community like the SharePoint ecosystem are a big part of what drives innovation, and can help users as well as supplier companies understand the best course for products and services.

Of course, the role of SharePoint, Yammer, and Office 365 is rapidly shifting into more of a cloud-collaboration, hive offering itself. So how apropos for it to use social influence to evangelize tools that consequently promote social influence and knowledge sharing?

You have to remember that SharePoint, once likened to a corporate intranet, is extending into a cloud platform with SharePoint 2013. It’s far more integratable. And, there are rich features for security and versioning of file data. Exchange is also becoming predominately cloud-oriented in its new function drive.

Boundaries blurring

The boundaries then between all these Microsoft communications “products” are blurring because they are increasingly bundles of cloud data services.

Marketing products is so 1990s. Letting the social-hive support a fast-evolving hive of cloud-based collaboration services is so now. That’s why Microsoft must become adept at social and must properly influence the influencers. There’s no better way to scale down its cloud services — SharePoint and Office 365 chief among them. Single office/home office (SOHO) and small- and medium-sized businesses (SMBs) are where these services should grow like crazy, especially for those used to working with Exchange, Outlook, and Office. They will be guided by their chosen social milieu and peers, not by Microsoft’s spec sheets and sales force.

So check out the list of top SharePoint influencers, and also consider how the role of influencers is not so much outsized as right-sized. As companies and workers seek better collaboration and coordination among themselves, they will look to among themselves for the best means. SharePoint needs to be this chosen common controlled hive for employees, especially through the mobile tier.

The voice of the community, whether it’s around a product or service or an industry or a vertical market, should be really important to vendors like Microsoft.

And look for our BriefingsDirect podcast soon with a panel of these latest influencers. Many are returning because this is the third consecutive annual list of SharePoint influencers.

It seems to me that the voice of the community, whether it’s around a product or service or an industry or a vertical market, should be really important to vendors like Microsoft. They should be, I think, pretty sensitive to learning from the community, and I hope the community takes the opportunity to voice its opinion and make its requirements known as these companies produce new products and adjusts their strategies.

But this is a time where change is ripe, and Microsoft is in a position to react in a way that only benefits the users. The influencers can certainly show them how.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.