Welcome!

Linux Containers Authors: Elizabeth White, Pat Romanski, Liz McMillan, Mehdi Daoudi, Stackify Blog

Related Topics: @CloudExpo, Java IoT, Microsoft Cloud, Linux Containers, Containers Expo Blog

@CloudExpo: Article

Drawing a Bead on SharePoint

Top 25 SharePoint influencers: Social influence nicely collides with collaboration clouds

Educating technology markets and communities is now, more than ever, a function of influence, social media, digital word of mouth -- and of cultivating an ecosystem of trusted collaboration. The role of social media and the power of personal connections have really become dominant forces in how people learn how to find and use technology.

This is such a major departure from the past — marketing has changed more in the last 5 years than the previous 50 — that any instruction on what actually works best these days is highly prized.

Therefore, I’ve been keenly interested in how the hottest new wave of marketing — digital social influence -- intersects with one the hottest areas of cloud computing — software-as-a-service (SaaS) collaboration and documents/objects sharing.

Can Microsoft, which itself is undergoing wrenching transitions, be as good at the new marketing ways as in the past?

Do these new waves double-up, cancel out, create an interference pattern, or harmonize in new and valuable ways? I really want to know.

So I helped guide the creation of a list of the top 25 U.S. SharePoint influencers, recently unveiled at the recent SharePoint 2014 Conference in Las Vegas. The effort was sponsored by harmon.ie, the provider of a collaboration app for a single-screen, seamless user experience anytime, anywhere, and on any device. Here’s the full list.

I’ll be doing a BriefingsDirect podcast soon with a panel of these newly identified influencers on SharePoint challenges and opportunities to help find out what matters most in the SharePoint ecosystem.

I’ve been an avid observer of Microsoft for more than 20 years. At one time, there was no better company in all of IT at marketing and evangelizing into multiple user bases: developers, channel, independent software vendors (ISVs), end users, and enterprises.

But what about now, given that the evangelizing game has changed so much? Can Microsoft, which itself is undergoing wrenching transitions, be as good at the new marketing ways as in the past? Again, I really want to know.

Tip of the arrow

Industry influencers are the tip on the arrow of how social media can be a positive force for sharing knowledge — whether it’s on Twitter or blogs or at events. With influencers, I benefit from them and they benefit from me. This is the same for anyone engaged in social media. So it’s really a powerful way to learn and to then add something to that learning process to then make it almost a hive-mentality or ecosystem-mentality affair.

It’s no surprise that of the top 25 SharePoint influencers that we identified, 48 percent are SharePoint specialists or consultants. The other two major categories are senior executives and SharePoint architects/engineers/developers. And gender equality had a good year, as the growth in women SharePoint influencers over the previous year -- up to 4 spots and 16 percent of the list -- marks a significant rise over only 1 female influencer on the 2013 list.

It’s the people in the know, in the trenches, that see both the forest and trees that influence the way markets learn.

It’s the people in the know, in the technology trenches, that see both the forest and trees that can then effectively influence the way markets learn.

So I am very bullish on the role of influencers as a spark or catalyst for larger social interactions and for new wave knowledge transfer. Those social interactions in a discrete community like the SharePoint ecosystem are a big part of what drives innovation, and can help users as well as supplier companies understand the best course for products and services.

Of course, the role of SharePoint, Yammer, and Office 365 is rapidly shifting into more of a cloud-collaboration, hive offering itself. So how apropos for it to use social influence to evangelize tools that consequently promote social influence and knowledge sharing?

You have to remember that SharePoint, once likened to a corporate intranet, is extending into a cloud platform with SharePoint 2013. It’s far more integratable. And, there are rich features for security and versioning of file data. Exchange is also becoming predominately cloud-oriented in its new function drive.

Boundaries blurring

The boundaries then between all these Microsoft communications “products” are blurring because they are increasingly bundles of cloud data services.

Marketing products is so 1990s. Letting the social-hive support a fast-evolving hive of cloud-based collaboration services is so now. That’s why Microsoft must become adept at social and must properly influence the influencers. There’s no better way to scale down its cloud services — SharePoint and Office 365 chief among them. Single office/home office (SOHO) and small- and medium-sized businesses (SMBs) are where these services should grow like crazy, especially for those used to working with Exchange, Outlook, and Office. They will be guided by their chosen social milieu and peers, not by Microsoft’s spec sheets and sales force.

So check out the list of top SharePoint influencers, and also consider how the role of influencers is not so much outsized as right-sized. As companies and workers seek better collaboration and coordination among themselves, they will look to among themselves for the best means. SharePoint needs to be this chosen common controlled hive for employees, especially through the mobile tier.

The voice of the community, whether it’s around a product or service or an industry or a vertical market, should be really important to vendors like Microsoft.

And look for our BriefingsDirect podcast soon with a panel of these latest influencers. Many are returning because this is the third consecutive annual list of SharePoint influencers.

It seems to me that the voice of the community, whether it’s around a product or service or an industry or a vertical market, should be really important to vendors like Microsoft. They should be, I think, pretty sensitive to learning from the community, and I hope the community takes the opportunity to voice its opinion and make its requirements known as these companies produce new products and adjusts their strategies.

But this is a time where change is ripe, and Microsoft is in a position to react in a way that only benefits the users. The influencers can certainly show them how.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...