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epay Extends its Partnership with Dixons by Supplying Steam Cards

LONDON, April 1, 2014 /PRNewswire/ --

epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a leading prepaid and payments processor in the UK, today announced it has extended its offering within Dixons Retail, one of the largest retailers of consumer electronics within Europe, by producing and supplying Steam cards throughout its entire UK and Irish estate of Dixons Travel, Currys and PC World stores.

Steam is the place to play your favourite games featuring thousands of games from action to indie and everything in-between. Steam has over 75 million active users and features cross-platform support for PC, Mac and Linux. More information can be found at:

Through their partnership with epay, Dixons Retail can offer their Dixons Travel, Currys and PC World customers a popular range of software and entertainment point of sale activation (POSA) cards from many of the world's leading brands. POSA cards eliminate the risks for retailers associated with purchasing and protecting inventories of pre-activated retail cards. With POSA, cards are activated in real time at the checkout through an online transaction process and give retailers the opportunity to maximise sales whilst managing working capital. The flexibility of POSA allows the retailers to display the cards at various locations throughout their stores and promote and attach them to both related and unrelated products to increase sales.

epay is an authorised producer and distributor of Steam cards which are available in denominations of £10, £20 and £50 within the UK and €20 and €50 in Ireland. Dixons Travel, Currys and PC World have strategically placed the cards throughout stores to ensure high visibility, with the addition of dedicated bays in several of the top-selling locations to maximise sales.

"We are delighted to partner with Steam and bring their newly developed POSA cards to Dixons Travel, Currys and PC World stores," said Jason Thompson, epay Regional Managing Director. "As PC continues to be the fastest growing gaming platform within the UK, this is the perfect time for Dixons Retail to strengthen their position as a leading technology retailer by offering Steam gift cards to their customers. Our broad retail reach and rapidly expanding digital gaming gift card portfolio allows epay to continue to lead distribution in this developing product category."

"epay's growing product range has allowed us to introduce another new and exciting product to our consumers," said Simon Urquhart, Category Manager for PC Gaming, Currys & PC World (Dixons Retail).  ". POSA cards have been available for gaming consoles for some time but the addition of Steam Wallet cards gives this opportunity to PC gamers. We are extremely excited to offer Steam cards and look forward to continuing our strong relationship with epay."

About epay
epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global prepaid product provider and distribution network - enabling service providers to maximize the sales of their products and services. epay delivers innovative and tailored electronic payment, cash collection solutions including POS systems integration, a full settlement and reporting service and full marketing and distribution service support.

The epay product portfolio includes prepaid mobile top-up, prepaid long distance, prepaid debit cards, e-wallets, gift cards, digital music and other content, lottery, bill payment and money transfer through its sister company, Ria, and transport payment solutions including road tolls and public transport.

epay delivers these products through a worldwide network of approximately 665,000 points of sale at approximately 294,000 retailer locations across a number of markets including Australia, Brazil, France, Germany, Greece, India, Italy, New Zealand, Poland, Romania, Russia, Spain, Turkey, UAE, the UK and the US. Visit for more information.

About Dixons Retail 

Dixons Retail is Europe's leading specialist electrical multi-channel retailing and services company, employing over 31,000 people in 12 countries. More than 100 million customers shop with us every year, online and in over 900 stores. 

Dixons Retail has built a successful and sustainable multichannel approach to electrical retailing. Focused on the customer, the business offers a comprehensive range of after sales services, including support from Knowhow, the UK's leading provider of technology solutions, support, expertise and repairs. Business-to-business services are provided through PC World in the UK. As market leader in the Nordics, the business enjoys a superb reputation for first class customer service, a cost effective supply chain, strong retail sites across four countries and great supply relationships. 

Dixons Retails' brands include Currys, PC World and Knowhow in the UK and Ireland. Customers shop with Elkjøp, El Giganten, Gigantti, Lefdal and Knowhow in the Nordic countries, Kotsovolos in Greece, ElectroWorld in central Europe and Dixons Travel in a number of airports across Europe. Aiming to deliver an unbeatable combination of Value, Choice and Service, the company is proud to stand shoulder-to-shoulder with millions of customers whilst delivering a truly multichannel shopping experience.For more information about Dixons Retail plc, please visit

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