Welcome!

Linux Containers Authors: Craig Lowell, Liz McMillan, Elizabeth White, Pat Romanski, Sematext Blog

Related Topics: @CloudExpo, Java IoT, Linux Containers, Agile Computing, Cloud Security, SDN Journal

@CloudExpo: Article

Why Companies Need Enterprise Cloud Backup

As companies increasingly generate huge amounts of data, the desire for secure cloud backup solutions continues to grow

Author:  Kiri Bowman, Business-Software.com

Kiri Bowman of Business-Software.com speaks with with Vice President of Products Chris Schin and Chief Marketing Officer Gary Sevounts about how Zetta.net stands out from other enterprise cloud backup solutions.

Tell me a little bit about Zetta.net. What business or IT challenge does your company solve?

Gary: Zetta.net is an enterprise-grade backup and disaster recovery provider. We have been in business for over five years, and we have over 800 enterprise customers and managed service providers (MSPs) that use or resell our product, as is the case with MSPs.

In terms of the IT challenges, the biggest issue companies' face is loss of business critical data. Zetta.net provides a secure and reliable cloud and local backup, archiving and disaster recovery solution to backup and restore data in the event of data loss.

Today, with rapid data growth, a lot of businesses are struggling with using online or cloud backup for backing up data, because many solutions usually top out in a couple hundred gigabytes, and can't back up data within 24 hours. With that said, the key advantage of our solution is performance.

With Zetta.net, we have customers that can backup and restore up to 5TB within a day. So we solved that particular problem of being able to back up large data sets online and more importantly, recover data within a small period of time.

So who are your target customers and how does your target customer play a role in the development process?

Gary: Our target customers are businesses, enterprises, and MSPs. We target folks who have IT organizations of at least one IT person in their organizations. We also serve MSPs who provide outsourced IT services for businesses. Now I'll turn it over to Chris to talk about how our target customers play a role in the development process.

Chris: Essentially, businesses and larger enterprises like higher educational institutions and government institutions have different data characteristics that they need to protect. For one thing, the amount of data that they need to protect is typically far in excess of what a consumer would protect with a consumer-grade online backup provider. Secondly, the type of data that we typically see in an enterprise tends to be a lot more, I'll use the word, dense-deeply nested file structures, application-related file structures, and things like that.

Also, the type of data itself tends to be different. In a consumer-based solution, almost everything that you need to back up is some sort of a file-a productivity document, an image, a song. Five years ago, Zetta.net started its evolution as a product that was backing up files predominantly. But as the market matured, we matured and began backing up things like structured databases, Exchange SQL types of databases, and so on, on a Windows system.

We then turned our attention to virtualization and image-based backup as well, for full server image backup. So in a nutshell, the target customer being a larger organization (with different characteristics of data) very much did impact our evolution as a product away from some of the more consumer-grade products.

Zetta.net experienced unprecedented growth in 2013. What has led to this growth and what sets Zetta.net apart from other cloud backup solutions?

Gary: There are three things: one, speed and performance; two, security and encryption; and three, overall quality and customer experience. Let me elaborate. Speed and performance are really the key differentiators, because there is no other solution-as far as we know-that can backup up to 5TB of customer data within 24 hours directly to and from the cloud. Typically you have limits like 200-300GB per day, which is not acceptable for larger IT organizations. We were able to solve that problem because our solution is cloud native and we have built our technologies based on the Internet. We have over ten pending patents around performance alone. That's what is really attractive for our enterprise customers and MSPs.

Number two, security and encryption. We're SSAE-16 audited, as well as HIPAA and ITAR compliant, to make sure that we meet the stringent industry regulations, ensuring that the data is secure and private.

And number three is the overall quality of experience in customer service. At the end of the day, we're servicing businesses, enterprises and MSPs. The data that we are protecting, as you know, is very critical to their business. We provide 24/7 engineering-level support from the U.S., and our churn rate, as a result is extremely low at just under 3 percent. To add to that, last year we achieved a 130 percent customer growth.

Wow! So, on the Zetta.net website it reads, "The explosion of business data has created demand for an affordable enterprise-grade online server backup." As data continues to grow how will it impact cloud backup solution providers and why?

Chris: This really gets at the core challenge for the cloud industry. Data growth is happening exponentially around the world, and using the internet as a data conduit is increasingly attractive to users. How do you make those two things come together in a way that makes sense? That's really what our company's products are designed to address. As Gary mentioned, we have ten patents that we have filed, and virtually all of them have something to do with the notion of moving a large amount of data over the Internet in a very short period of time.

I would say that performance-internet-based performance-moving data over the Internet is a continuous innovative process for us. It's a road without end, as this challenge increases as data sets grow and people continue to try to adopt cloud-based solutions to move them.

The last point that I will make is that we're increasingly seeing greater and greater bandwidth available to users with things like Google Fiber cropping up. You can even see, as we are creating technologies to adapt to today's bandwidth, that there's a time in the near future where there's a lot more bandwidth available for solutions like ours to take advantage of.

I know that you have already mentioned some of the things that set Zetta.net apart from other solutions. But what makes Zetta.net a great choice for businesses and enterprises in particular?

Gary: Three things: One, we provide three-in-one data protection functionality that includes cloud and local backup, archiving and disaster recovery that is incredibly valuable-from the cost perspective-less than what these other backup solutions would otherwise cost. In other words, we're delivering the vast functionality to businesses, enterprises and MSPs in a very attractive package. Before, this functionality was only available to large enterprises for significantly more money.

Number two, as we have been discussing, performance is a critical component of our solution. No matter how good the product is, if you cannot back up large datasets, it's a useless solution. And we've cracked that nut and are way ahead of the competition in being able to backup and restore large volumes of data.

And the third is ease of use, which speaks directly to the needs of IT. If you provide a list of advanced functionality, at an advanced speed and you make it really difficult, it's not going to be used by a lot of folks. Nowadays, IT people and MSPs are incredibly busy with many different projects going at once. You've got to make it very simple, as well as powerful.

The final thought here is that Zetta.net is a trusted solution. The above reasons are all great, but as I mentioned earlier, there is a lot of sensitivity about storing data online, especially sensitive data. Zetta is a trusted solution. We've been in business over five years. We have over 800 businesses, enterprises and MSPs as our customers, and we deliver advanced security, as well as performance. And again, we provide customer service that works 24/7 that is very friendly, proactive and responsive.

What are the big trends in cloud backup and recovery in 2014 and beyond? And how are these trends impacting future opportunities for Zetta.net?

Chris: I would point to what I touched on in the last answer, which is that we're seeing increasing data growth in the industry that needs to be protected. At the same time, we're seeing rapid increase in cloud-based solution adoption growth. The confluence of those two things will be a challenge for our industry and we think we are very well positioned-given the technologies that we have in place today-to be able to adapt to and win in that kind of a world.

The next thing we're taking part in, that has really started taking hold in the first half of 2014 is the emergence of recovery as a service or disaster recovery as a service (DRaaS). This is the idea that you will backup your entire server image across all your servers to a cloud-based provider like Zetta.net. Then, when required, the cloud-based provider will provide you with a server implementation where you can spin that server image up in the cloud provider's infrastructure, and access it while you are rebuilding your server file locally. DRaaS solution is a bit like a business continuity solution, allowing enterprises to take advantage of a third-party infrastructure, i.e. Zetta.net, to run their server images while they are trying to recover from a disaster. It speeds up the time to recover because there isn't much recovery as much as there is a simple spin up of a replica of the existing infrastructure in the cloud. And the ability to spin up server images in the cloud requires the speed and performance that is Zetta.net's core value proposition.

Looking for more resources on IT management? Brose top product reviews and blog posts about mobile device management, IT help desk solutions and IT infrastructure monitoring on the IT management resource center. For comparisons of leading products, download one of our ten free IT Management Software Reports.

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

@ThingsExpo Stories
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.