Welcome!

Linux Containers Authors: Elizabeth White, Anders Wallgren, Derek Weeks, Tim Hinds, Robert Reeves

Related Topics: @CloudExpo, Java IoT, Linux Containers, Agile Computing, Cloud Security, SDN Journal

@CloudExpo: Article

Why Companies Need Enterprise Cloud Backup

As companies increasingly generate huge amounts of data, the desire for secure cloud backup solutions continues to grow

Author:  Kiri Bowman, Business-Software.com

Kiri Bowman of Business-Software.com speaks with with Vice President of Products Chris Schin and Chief Marketing Officer Gary Sevounts about how Zetta.net stands out from other enterprise cloud backup solutions.

Tell me a little bit about Zetta.net. What business or IT challenge does your company solve?

Gary: Zetta.net is an enterprise-grade backup and disaster recovery provider. We have been in business for over five years, and we have over 800 enterprise customers and managed service providers (MSPs) that use or resell our product, as is the case with MSPs.

In terms of the IT challenges, the biggest issue companies' face is loss of business critical data. Zetta.net provides a secure and reliable cloud and local backup, archiving and disaster recovery solution to backup and restore data in the event of data loss.

Today, with rapid data growth, a lot of businesses are struggling with using online or cloud backup for backing up data, because many solutions usually top out in a couple hundred gigabytes, and can't back up data within 24 hours. With that said, the key advantage of our solution is performance.

With Zetta.net, we have customers that can backup and restore up to 5TB within a day. So we solved that particular problem of being able to back up large data sets online and more importantly, recover data within a small period of time.

So who are your target customers and how does your target customer play a role in the development process?

Gary: Our target customers are businesses, enterprises, and MSPs. We target folks who have IT organizations of at least one IT person in their organizations. We also serve MSPs who provide outsourced IT services for businesses. Now I'll turn it over to Chris to talk about how our target customers play a role in the development process.

Chris: Essentially, businesses and larger enterprises like higher educational institutions and government institutions have different data characteristics that they need to protect. For one thing, the amount of data that they need to protect is typically far in excess of what a consumer would protect with a consumer-grade online backup provider. Secondly, the type of data that we typically see in an enterprise tends to be a lot more, I'll use the word, dense-deeply nested file structures, application-related file structures, and things like that.

Also, the type of data itself tends to be different. In a consumer-based solution, almost everything that you need to back up is some sort of a file-a productivity document, an image, a song. Five years ago, Zetta.net started its evolution as a product that was backing up files predominantly. But as the market matured, we matured and began backing up things like structured databases, Exchange SQL types of databases, and so on, on a Windows system.

We then turned our attention to virtualization and image-based backup as well, for full server image backup. So in a nutshell, the target customer being a larger organization (with different characteristics of data) very much did impact our evolution as a product away from some of the more consumer-grade products.

Zetta.net experienced unprecedented growth in 2013. What has led to this growth and what sets Zetta.net apart from other cloud backup solutions?

Gary: There are three things: one, speed and performance; two, security and encryption; and three, overall quality and customer experience. Let me elaborate. Speed and performance are really the key differentiators, because there is no other solution-as far as we know-that can backup up to 5TB of customer data within 24 hours directly to and from the cloud. Typically you have limits like 200-300GB per day, which is not acceptable for larger IT organizations. We were able to solve that problem because our solution is cloud native and we have built our technologies based on the Internet. We have over ten pending patents around performance alone. That's what is really attractive for our enterprise customers and MSPs.

Number two, security and encryption. We're SSAE-16 audited, as well as HIPAA and ITAR compliant, to make sure that we meet the stringent industry regulations, ensuring that the data is secure and private.

And number three is the overall quality of experience in customer service. At the end of the day, we're servicing businesses, enterprises and MSPs. The data that we are protecting, as you know, is very critical to their business. We provide 24/7 engineering-level support from the U.S., and our churn rate, as a result is extremely low at just under 3 percent. To add to that, last year we achieved a 130 percent customer growth.

Wow! So, on the Zetta.net website it reads, "The explosion of business data has created demand for an affordable enterprise-grade online server backup." As data continues to grow how will it impact cloud backup solution providers and why?

Chris: This really gets at the core challenge for the cloud industry. Data growth is happening exponentially around the world, and using the internet as a data conduit is increasingly attractive to users. How do you make those two things come together in a way that makes sense? That's really what our company's products are designed to address. As Gary mentioned, we have ten patents that we have filed, and virtually all of them have something to do with the notion of moving a large amount of data over the Internet in a very short period of time.

I would say that performance-internet-based performance-moving data over the Internet is a continuous innovative process for us. It's a road without end, as this challenge increases as data sets grow and people continue to try to adopt cloud-based solutions to move them.

The last point that I will make is that we're increasingly seeing greater and greater bandwidth available to users with things like Google Fiber cropping up. You can even see, as we are creating technologies to adapt to today's bandwidth, that there's a time in the near future where there's a lot more bandwidth available for solutions like ours to take advantage of.

I know that you have already mentioned some of the things that set Zetta.net apart from other solutions. But what makes Zetta.net a great choice for businesses and enterprises in particular?

Gary: Three things: One, we provide three-in-one data protection functionality that includes cloud and local backup, archiving and disaster recovery that is incredibly valuable-from the cost perspective-less than what these other backup solutions would otherwise cost. In other words, we're delivering the vast functionality to businesses, enterprises and MSPs in a very attractive package. Before, this functionality was only available to large enterprises for significantly more money.

Number two, as we have been discussing, performance is a critical component of our solution. No matter how good the product is, if you cannot back up large datasets, it's a useless solution. And we've cracked that nut and are way ahead of the competition in being able to backup and restore large volumes of data.

And the third is ease of use, which speaks directly to the needs of IT. If you provide a list of advanced functionality, at an advanced speed and you make it really difficult, it's not going to be used by a lot of folks. Nowadays, IT people and MSPs are incredibly busy with many different projects going at once. You've got to make it very simple, as well as powerful.

The final thought here is that Zetta.net is a trusted solution. The above reasons are all great, but as I mentioned earlier, there is a lot of sensitivity about storing data online, especially sensitive data. Zetta is a trusted solution. We've been in business over five years. We have over 800 businesses, enterprises and MSPs as our customers, and we deliver advanced security, as well as performance. And again, we provide customer service that works 24/7 that is very friendly, proactive and responsive.

What are the big trends in cloud backup and recovery in 2014 and beyond? And how are these trends impacting future opportunities for Zetta.net?

Chris: I would point to what I touched on in the last answer, which is that we're seeing increasing data growth in the industry that needs to be protected. At the same time, we're seeing rapid increase in cloud-based solution adoption growth. The confluence of those two things will be a challenge for our industry and we think we are very well positioned-given the technologies that we have in place today-to be able to adapt to and win in that kind of a world.

The next thing we're taking part in, that has really started taking hold in the first half of 2014 is the emergence of recovery as a service or disaster recovery as a service (DRaaS). This is the idea that you will backup your entire server image across all your servers to a cloud-based provider like Zetta.net. Then, when required, the cloud-based provider will provide you with a server implementation where you can spin that server image up in the cloud provider's infrastructure, and access it while you are rebuilding your server file locally. DRaaS solution is a bit like a business continuity solution, allowing enterprises to take advantage of a third-party infrastructure, i.e. Zetta.net, to run their server images while they are trying to recover from a disaster. It speeds up the time to recover because there isn't much recovery as much as there is a simple spin up of a replica of the existing infrastructure in the cloud. And the ability to spin up server images in the cloud requires the speed and performance that is Zetta.net's core value proposition.

Looking for more resources on IT management? Brose top product reviews and blog posts about mobile device management, IT help desk solutions and IT infrastructure monitoring on the IT management resource center. For comparisons of leading products, download one of our ten free IT Management Software Reports.

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

@ThingsExpo Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.