Click here to close now.


Linux Containers Authors: Blue Box Blog, Liz McMillan, Yeshim Deniz, Elizabeth White, Jayaram Krishnaswamy

Blog Feed Post

Flexera Software Delivers Cloud Licensing Service - Ensuring Application Producers Get Paid While Simplifying Licensing for Customers

New FlexNet Producer Suite release simplifies subscription, cloud- and usage-based licensing while eliminating the risk of revenue leakage from non-compliant use in virtualised environments

Maidenhead, UK - April 2, 2014 - Flexera Software, the leading provider of Application Usage Management solutions for application producers and enterprises, today announced an enhancement to FlexNet Producer Suite, the market-leading software licensing, entitlement management and delivery solution. FlexNet Producer suite now empowers application producers to explore new licensing models that simplify their customers' experience by reducing or even eliminating the complexity of managing a local licence server. It also provides a secure and "single source of truth" environment to address virtualisation cloning in an enterprise environment, helping minimise software piracy.

"We know that enterprises are demanding that their producers simplify licensing while also supporting new licensing models that align with their business needs. Cloud licensing services can help achieve that goal by removing the need to set up local license servers, delivering true 'licensing-as-a-service,'" said Amy Konary, Research Vice President - Software Licensing & Provisioning, IDC. "This can accommodate producers' needs to monetise and protect their applications while satisfying enterprise needs for simplified licensing."

"Application producers want to focus their development resources on innovating business solutions for their customers - and not on figuring out how they're going to licence their software in constantly changing technology environments," said Mathieu Baissac, Vice President of Product Management at Flexera Software. "FlexNet Producer Suite is the most comprehensive solution available, making it easy for application producers to leverage any licensing model in any environment - while reducing licensing complexity for the end customer."

Licensing Made Easy
As the customer drumbeat intensifies for simplification in software licensing, enterprises want to eliminate the time and effort required to set up and manage local licence servers. FlexNet Producer Suite's new cloud licensing service simplifies enterprise licence management by eliminating local licence servers. Now application producers can quickly and easily deliver on customer demands that software licensing be made fast and easy to manage.

The cloud licensing service is compatible with all with all types of licensing models (e.g. perpetual, usage-based, etc.), and with applications running in all types of environments (e.g. on premises, virtual, cloud, etc.). Application producers can now offer the full spectrum of licensing models demanded by customers while eliminating the licensing complexity associated with setting up and managing a local licence server.

For enterprises concerned about data security or managing high volumes of application usage, FlexNet Producer Suite's cloud licensing service also supports usage capture for on-premises software running within an enterprise firewall or datacenter. Producers now have the option of deploying an on-premises local licence server and/or the cloud licensing service - both of which provide support for licensing enforcement, including support for concurrent, metered and utility modules.

"Application producers increasingly are getting complaints from their customers that software licence management is simply too complex and time consuming. Leveraging the cloud licensing-as-a-service is a great way to eliminate complexity and increase satisfaction," said Baissac. "FlexNet Producer Suite now provides best-in-class automation that's simple, fast and effective - even for very large organisations and those with data protection concerns."

Ensuring Compliance & Preventing Revenue Leakage in Virtualized Environments
Virtualisation adoption has led to more frequent application cloning within enterprises. However, IT professionals often are unaware of the software licence compliance implications of running applications in a cloned virtual environment. As a result, software licence compliance and revenue leakage are emerging as big problems- for application producers who are losing money because their applications don't have the ability to detect and prevent cloning, so they don't receive payment for virtualised application use. It also causes problems for enterprises that must pay vendors unbudgeted software licence compliance true-up penalties when a software licence audit reveals unauthorised application cloning. According to a recent Flexera Software/IDC Application Usage Management report, more than half of independent software vendors surveyed - 52 percent - report that customers are using their software in virtualised environments beyond what was paid for.

To address this costly problem, FlexNet Producer Suite now supports virtualisation binding using Microsoft's Virtual Machine Generation ID to ensure enterprise customers stay in compliance when running application in a virtual environment. Today, FlexNet Producer Suite provides flexible options to detect and prevent applications from running in cloned virtual environments including support for virtual machine universal unique ID (UUID) (available on Windows, Linux and OS X platforms) and Microsoft's Virtual Machine Generation ID (available on Windows platform), enabling enterprises to fully leverage virtualisation technologies while ensuring producers can enforce software compliance - even in a disconnected environment. As an alternative to detecting and preventing applications from running in virtual environments, FlexNet Producer Suite also provides robust usage tracking monetisation models that allow enterprises to run applications in cloned virtual environments and application producers to charge customers for this usage.

"Enterprise IT professionals often are not aware of software licence compliance risk when they virtualise applications and move them to different datacenters or to public/private clouds - and that use can result in significant revenue loss for producers unable to track non-compliant usage. FlexNet Producer Suite's new binding capabilities solve this problem by automatically detecting instances of non-compliant use and sending an enforcement notification to the application," said Baissac. "By leveraging FlexNet Producer Suite's end-to-end functionality - producers can move beyond compliance tracking and fully monetise customers' use of virtualised applications - effectively transforming virtualisation risk into revenue."# # #


Follow Flexera Software…

About Flexera Software
Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Our Application Usage Management solutions are essential to ensure continuous licensing compliance, optimized software investments and to future-proof businesses against the risks and costs of constantly changing technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader in licensing, installation and compliance for over 20 years and for the automation and intelligence designed into our products. For more information, please go to:

For more information, contact:
Vidushi Patel / Nicola Males
Vanilla PR
[email protected]
T: +44 7958 474 632 / +44 7976 652491

Copyright © 2014 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of the year that it will have a high impact in the industry through this documentary in Japan. The film...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...