Welcome!

Linux Containers Authors: Kalyan Ramanathan, Elizabeth White, Liz McMillan, Xenia von Wedel, Pat Romanski

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @CloudExpo

SDN Journal: Blog Feed Post

Timing Technological Change: Creation vs. Consumption

Most people nod their heads when there is talk about programmability, APIs, and massive automation frameworks

In any space, there is a very small vocal minority. Most people lack the time, interest, or even confidence to say what they think in public. So we are left with a vocal few who drive the conversation. In networking, the vocal minority consists mainly of the vanguards for change. For these people, the network is more than just some connective tissue inside a nebulous infrastructure. It is their life. They live and breathe it. Accordingly, they have strong opinions about how things work and, more importantly, how they ought to work.

But what is happening now is that we are at some risk of the luminaries creating an impassable distance between their vision and the on-the-ground reality in many IT shops today.

Most people nod their heads when there is talk about programmability, APIs, and massive automation frameworks. But head-nodding should not be mistaken for agreement and support. It simply shows an understanding of the argument. It can mean anything from “Oh my god! Let’s start right now. Where do I sign the PO?” to “Your logic is sound. You are really smart. Where did I put my Cat6k?”

When you look at the large, web-scale properties, the need for customization and the desire for a DIY environment is huge. These guys simply cannot operate in an environment that is as costly or difficult to manage as what most companies have today. This is why companies like Google have embraced SDN and white box switching from the outset. They stand up in front of conference crowds and talk about what they have done.

And everyone nods their heads.

But let’s be clear: not everyone is Google. Even if their needs were the same, they aren’t printing enough money to make hiring a whole new team feasible. They live in a different reality.

The truth is that there is no inherent nobility in what we build. Whether your environment is massive and complex, or small and simple, all any of us is really trying to do is support our business. If our business requires that we build something sophisticated, we will go and build it. But there are a precious few jobs where sophistication itself is the goal. So barring the work done in professional labs or academia, the vast majority of our market consists of people whose objective is really straightforward: make my business work.

This creates an interesting dynamic. The industry dialogue is dominated by the newest and most sophisticated technologies while the industry buying motions are dominated by the same legacy solutions that have been popular for several decades. I don’t mean to suggest that legacy players can rest on their laurels, but the transition from an aging environment to a newfangled one is not so easy (or even a priority) for many companies. And the further out ahead of demand that vendors go, the more difficult it is to bring customers along.

Make no mistake about it: there will be vendors who overshoot. They will reach too far, convinced that the future is changing. They will be right. But they will be early. The question for these vendors is whether they have the funds to wait for the market to catch up.

This means that vendors in this space have to be worried about more than just getting the technology right – they must also get the timing right. Show up too late, and you are obsolete before you hit the market. Show up too early, and you end up going out of business before the market adopts the technology.

Ultimately, for companies to be successful, they need to be a part of important technology trends while not creating too much distance between themselves and the market. But how do you thread that needle?

The key is in creating a solid technological foundation (you cannot risk obsolescence) from which you can apply an intuitive approach (make it easily adoptable). There is just as much skill in making technology consumable as there is in willing it into existence. Innovation is more than just exposing a bunch of capabilities through APIs and configuration knobs. You need to make those capabilities relevant and easy-to-use in context.

This is partly why OpenFlow has an adoption problem. Tons of capability, but very difficult to use. And it’s not just OpenFlow. If you look at a lot of the edge policy features popular in service provider environments, or complex traffic engineering setups, or even elaborate QoS schemes… they all suffer from a general lack of intuitiveness. Unless the network is your business, you don’t have the time or desire to sift through it all and figure out the arcane bits and pieces.

This should be instructive. As new companies attack the network, they need to be emphasizing more than just functionality. Those that address both the creation and consumption of technology will be uniquely positioned to take advantage of the vocal minority while servicing the buying majority.

[Today’s fun fact: An office chair with wheels travels 8 miles a year.]

The post Timing technological change: creation vs. consumption appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...