|By Kevin Benedict||
|April 12, 2014 01:00 PM EDT||
In several past articles published here, the ever opinionated mobile expert Peter Roger's shared his belief that the age of traditional mobile platforms had passed. In this article however, guest blogger and mobile expert David Akka shares a different opinion.
Over the last six months I met with a wide range of customers and prospects in order to understand how they understand enterprise mobility, and especially to learn whether they see it as a business opportunity or just another piece of technology. It's no secret that the past few years have seen a debate between two paradigms: whether to write specific code for different devices, or to take a wider approach. The rapid advances in mobile technology have led to a world where there is no single accepted approach, but history looks to be repeating itself from the desktop world, and I believe that application development platforms are the way forward.
In general, the company I work for has two types of customer: ISVs, who develop solutions and typically have some investment in a certain paradigm or technology; and end users across industries from financial services in banking and insurance, through logistics, leisure and more, who may have a preference for one internal environment but who have usually ended up with a mix of technologies. This range makes their perspectives on mobile technologies varied and fascinating.
I have written a lot on the application technologies war, mostly focusing on HTML5. What I'm seeing in the market is that people who have been convinced to develop specific code for each device are sticking with this route, as are those who have chosen to use HTML5 web apps. However neither of these approaches is completely issue-free.
Regardless of whether you choose to code natively or use HTML5, there are both pros and cons. Organisations using HTML5 for mission-critical applications find that they suffer from delays caused by the need to deploy patches; while custom code has proved to be very expensive in terms of time and effort needed to support the multiple versions needed for different mobile ecosystems and device types and keep them all up to date. Just take a look at the iOS and Android Facebook clients for an example of this. The question is, how to move forward?
Once upon a time...
I have long been an advocate of using a mobile business platform in order to build applications with true multi-platform and multi-channel capability, and this is not a choice between developing HTML5 or native applications. Platforms can do both, and which you choose is a deployment, not a development, question. This is not about generating code, rather, it is about pre-packaged functionality that can be configured through a development process and activated across any platform, whether native or HTML5.
Handy component pieces
The real advantage of using platforms is that they provide a uniform approach to develop, deploy and manage applications. From collecting data and processes from multiple sources, whether these are located on premise or in the cloud, traditional enterprise systems or social media, and reusing it in an auditable and governable way, to consumption of data services and user interface across multiple devices. For example, you can set policies to ensure that certain data or applications can only be accessed in certain countries, or only when an employee is working from home, via geofencing.
Platforms have the ability to encode auditability and governance automatically into your applications, going beyond the user interface. You can determine policies for how the application should handle data when there is no connectivity, such as underground or on trains. Offline access needs to be built in, as does security. Today's enterprise mobile users are carrying out tasks that would previously only have been available behind the firewall, so it's increasingly important that security is built in at the device, application and user levels. Platforms enable all of this, not as a patch-based solution but as a single-stack solution to enable features to be easily built in.
I have written many times about the benefits of platforms, but I find that their benefits are often misunderstood. Especially in organisations where there is a strong understanding of HTML5, mobility experts fall into the trap of believing that just because they can make HTML do what they want that this is all their solution needs. For example, just because you can fire a HTML wrapper at a problem doesn't mean that this is the easiest solution to maintain, upgrade or deploy to multiple devices.
The real benefits of platforms lie in the ways they enable you to predictably develop, manage and experience your applications, such as allowing you to concentrate on service consumption and provisioning at all levels and across all your applications. Rapid development is also a benefit, as the pre-packaged functionality in the platform allows you to reduce your development time by up to 80%, thus reducing your time to market as well as costs. Likewise, this rapid, agile development allows end users to participate in all stages of development, ensuring that the resulting applications are better adapted to user requirements and market needs. As most platform vendors incorporate the latest mobile technology into their platform via updates, allowing you to use it without researching the technologies in great detail, it becomes easy to keep your applications up to date. This has always been a benefit of using platforms, but it is especially noticeable with mobile due to the rapid evolution of the technology, especially when it comes to security, data standards, and ecosystems.
To examine why platforms are so important, let's take a trip to "ancient history", or as you might know it, about 20 years ago and the early days of ecommerce on the web. When websites first became important business tools they were written directly in HTML, and while there were some very impressive efforts, overall this trend led to sites that were little more than an online version of the company's paper catalogue or brochure. This also led to pages becoming increasingly complicated as revisions were made or new technologies adopted. Consider that in the space of a few years customers started to expect embedded media, secure payment, live stock levels, mapping and online reviews: trying to code all of this into a page by HTML was very complicated.
The solution to the ever-increasing complexity of webpages was to use platforms which allowed new technologies to be implemented as standard objects, rather than having to write everything from scratch, to the point that today webpages resemble a Lego model rather than a hand-written essay. For example, if you want to create a blog site, using platforms such as WordPress or Eblogger is an obvious choice, while Magneta, Shopify and Voluta easily handle the complexities of an e-commerce website, and for a CMS there is a plethora of choices such as Drupal, Squarespace, and Movable. Platforms can also be easily updated to cope with new requirements, thus simplifying maintenance, while custom HTML or Java is used to customise rather than create. Remember that the purpose of mobile apps is not just to present information, but to be able to reuse existing business logic behind a new user interface.
Is the past relevant to mobile?
I believe that the picture in mobile today is very similar in that while many organisations have used HTML or Java to create a mobile experience, but today they are finding that it is no longer enough to wrap these around a page to make a mobile app.
The challenge is that users are trying to do far more on mobile now. Mobile apps don't just need to present data to a user in an attractive way: users need to be able to update that data, and the more we do, the more important it becomes to ensure the right data gets to the right people, when they want it. Today's mobile apps need to be able to set intelligent policies regarding who can access what data, they need to have security built in, along with management tools. As users increasingly rely on mobile, offline access becomes critical, and apps need to be updated rapidly as demands change, in a world where "rapid" could mean "within 30 minutes".
Further, as users try to complete more of their computing tasks on mobile, the mobile experience needs to grow far beyond the cut-down "mobile interfaces" we have come to expect. Mobile users are expecting to have all their workflows at their fingertips, and the logical, integrated processes that result are no less at home on desktop. This means that it makes no sense to separate mobile apps as a standalone page: because we need a template, the full business logic and workflows, mobile is moving beyond a "look and feel" issue. What we are moving towards is a world where collaborating and sharing data is enabled by seamless processes, making users quicker and more effective.
This look at the past shows that many organisations today are just dealing with a thin layer of what mobility is all about. Yes, you can easily design HTML pages yourself, but it is hard to upgrade the look and feel, maintain the applications or assign and control user rights. Learn from the dotcom era and content websites, and move toward using a platform today, to better manage your logic, processes and data in a maintainable way for the long run.
The industry has already acknowledged the key role of platforms in its mature desktop web technology: now it's time to learn from the past, embrace platforms in mobile and avoid a future disaster.
Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
May. 25, 2015 06:00 AM EDT Reads: 4,601
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
May. 25, 2015 05:00 AM EDT Reads: 5,796
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
May. 25, 2015 04:45 AM EDT Reads: 3,011
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
May. 25, 2015 04:15 AM EDT Reads: 3,968
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
May. 25, 2015 04:00 AM EDT Reads: 2,370
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
May. 25, 2015 04:00 AM EDT Reads: 6,112
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
May. 25, 2015 04:00 AM EDT Reads: 6,244
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
May. 25, 2015 04:00 AM EDT Reads: 6,595
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity for developers, start-ups, and companies of all sizes to engage with SAP today.
May. 25, 2015 03:00 AM EDT Reads: 4,891
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
May. 25, 2015 03:00 AM EDT Reads: 3,312
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
May. 25, 2015 02:45 AM EDT Reads: 6,552
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
May. 25, 2015 02:00 AM EDT Reads: 5,011
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
May. 25, 2015 01:30 AM EDT Reads: 5,132
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
May. 25, 2015 01:15 AM EDT Reads: 4,093
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
May. 25, 2015 12:30 AM EDT Reads: 3,560
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
May. 24, 2015 11:00 PM EDT Reads: 5,894
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
May. 24, 2015 10:00 PM EDT Reads: 5,272
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
May. 24, 2015 09:00 PM EDT Reads: 5,885
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 24, 2015 09:00 PM EDT Reads: 1,420
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
May. 24, 2015 09:00 PM EDT Reads: 4,991