|By Kevin Benedict||
|April 12, 2014 01:00 PM EDT||
In several past articles published here, the ever opinionated mobile expert Peter Roger's shared his belief that the age of traditional mobile platforms had passed. In this article however, guest blogger and mobile expert David Akka shares a different opinion.
Over the last six months I met with a wide range of customers and prospects in order to understand how they understand enterprise mobility, and especially to learn whether they see it as a business opportunity or just another piece of technology. It's no secret that the past few years have seen a debate between two paradigms: whether to write specific code for different devices, or to take a wider approach. The rapid advances in mobile technology have led to a world where there is no single accepted approach, but history looks to be repeating itself from the desktop world, and I believe that application development platforms are the way forward.
In general, the company I work for has two types of customer: ISVs, who develop solutions and typically have some investment in a certain paradigm or technology; and end users across industries from financial services in banking and insurance, through logistics, leisure and more, who may have a preference for one internal environment but who have usually ended up with a mix of technologies. This range makes their perspectives on mobile technologies varied and fascinating.
I have written a lot on the application technologies war, mostly focusing on HTML5. What I'm seeing in the market is that people who have been convinced to develop specific code for each device are sticking with this route, as are those who have chosen to use HTML5 web apps. However neither of these approaches is completely issue-free.
Regardless of whether you choose to code natively or use HTML5, there are both pros and cons. Organisations using HTML5 for mission-critical applications find that they suffer from delays caused by the need to deploy patches; while custom code has proved to be very expensive in terms of time and effort needed to support the multiple versions needed for different mobile ecosystems and device types and keep them all up to date. Just take a look at the iOS and Android Facebook clients for an example of this. The question is, how to move forward?
Once upon a time...
I have long been an advocate of using a mobile business platform in order to build applications with true multi-platform and multi-channel capability, and this is not a choice between developing HTML5 or native applications. Platforms can do both, and which you choose is a deployment, not a development, question. This is not about generating code, rather, it is about pre-packaged functionality that can be configured through a development process and activated across any platform, whether native or HTML5.
Handy component pieces
The real advantage of using platforms is that they provide a uniform approach to develop, deploy and manage applications. From collecting data and processes from multiple sources, whether these are located on premise or in the cloud, traditional enterprise systems or social media, and reusing it in an auditable and governable way, to consumption of data services and user interface across multiple devices. For example, you can set policies to ensure that certain data or applications can only be accessed in certain countries, or only when an employee is working from home, via geofencing.
Platforms have the ability to encode auditability and governance automatically into your applications, going beyond the user interface. You can determine policies for how the application should handle data when there is no connectivity, such as underground or on trains. Offline access needs to be built in, as does security. Today's enterprise mobile users are carrying out tasks that would previously only have been available behind the firewall, so it's increasingly important that security is built in at the device, application and user levels. Platforms enable all of this, not as a patch-based solution but as a single-stack solution to enable features to be easily built in.
I have written many times about the benefits of platforms, but I find that their benefits are often misunderstood. Especially in organisations where there is a strong understanding of HTML5, mobility experts fall into the trap of believing that just because they can make HTML do what they want that this is all their solution needs. For example, just because you can fire a HTML wrapper at a problem doesn't mean that this is the easiest solution to maintain, upgrade or deploy to multiple devices.
The real benefits of platforms lie in the ways they enable you to predictably develop, manage and experience your applications, such as allowing you to concentrate on service consumption and provisioning at all levels and across all your applications. Rapid development is also a benefit, as the pre-packaged functionality in the platform allows you to reduce your development time by up to 80%, thus reducing your time to market as well as costs. Likewise, this rapid, agile development allows end users to participate in all stages of development, ensuring that the resulting applications are better adapted to user requirements and market needs. As most platform vendors incorporate the latest mobile technology into their platform via updates, allowing you to use it without researching the technologies in great detail, it becomes easy to keep your applications up to date. This has always been a benefit of using platforms, but it is especially noticeable with mobile due to the rapid evolution of the technology, especially when it comes to security, data standards, and ecosystems.
To examine why platforms are so important, let's take a trip to "ancient history", or as you might know it, about 20 years ago and the early days of ecommerce on the web. When websites first became important business tools they were written directly in HTML, and while there were some very impressive efforts, overall this trend led to sites that were little more than an online version of the company's paper catalogue or brochure. This also led to pages becoming increasingly complicated as revisions were made or new technologies adopted. Consider that in the space of a few years customers started to expect embedded media, secure payment, live stock levels, mapping and online reviews: trying to code all of this into a page by HTML was very complicated.
The solution to the ever-increasing complexity of webpages was to use platforms which allowed new technologies to be implemented as standard objects, rather than having to write everything from scratch, to the point that today webpages resemble a Lego model rather than a hand-written essay. For example, if you want to create a blog site, using platforms such as WordPress or Eblogger is an obvious choice, while Magneta, Shopify and Voluta easily handle the complexities of an e-commerce website, and for a CMS there is a plethora of choices such as Drupal, Squarespace, and Movable. Platforms can also be easily updated to cope with new requirements, thus simplifying maintenance, while custom HTML or Java is used to customise rather than create. Remember that the purpose of mobile apps is not just to present information, but to be able to reuse existing business logic behind a new user interface.
Is the past relevant to mobile?
I believe that the picture in mobile today is very similar in that while many organisations have used HTML or Java to create a mobile experience, but today they are finding that it is no longer enough to wrap these around a page to make a mobile app.
The challenge is that users are trying to do far more on mobile now. Mobile apps don't just need to present data to a user in an attractive way: users need to be able to update that data, and the more we do, the more important it becomes to ensure the right data gets to the right people, when they want it. Today's mobile apps need to be able to set intelligent policies regarding who can access what data, they need to have security built in, along with management tools. As users increasingly rely on mobile, offline access becomes critical, and apps need to be updated rapidly as demands change, in a world where "rapid" could mean "within 30 minutes".
Further, as users try to complete more of their computing tasks on mobile, the mobile experience needs to grow far beyond the cut-down "mobile interfaces" we have come to expect. Mobile users are expecting to have all their workflows at their fingertips, and the logical, integrated processes that result are no less at home on desktop. This means that it makes no sense to separate mobile apps as a standalone page: because we need a template, the full business logic and workflows, mobile is moving beyond a "look and feel" issue. What we are moving towards is a world where collaborating and sharing data is enabled by seamless processes, making users quicker and more effective.
This look at the past shows that many organisations today are just dealing with a thin layer of what mobility is all about. Yes, you can easily design HTML pages yourself, but it is hard to upgrade the look and feel, maintain the applications or assign and control user rights. Learn from the dotcom era and content websites, and move toward using a platform today, to better manage your logic, processes and data in a maintainable way for the long run.
The industry has already acknowledged the key role of platforms in its mature desktop web technology: now it's time to learn from the past, embrace platforms in mobile and avoid a future disaster.
Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 7, 2016 03:30 PM EST Reads: 370
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 7, 2016 02:45 PM EST Reads: 138
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 7, 2016 02:00 PM EST Reads: 555
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 7, 2016 01:45 PM EST Reads: 360
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 7, 2016 01:30 PM EST
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 7, 2016 12:00 PM EST Reads: 343
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 7, 2016 11:30 AM EST Reads: 344
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 7, 2016 10:15 AM EST Reads: 107
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST Reads: 119
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 719
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 785
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 2, 2016 02:00 PM EST Reads: 410
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 851
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 940
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
Jan. 31, 2016 09:00 PM EST Reads: 726
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Jan. 31, 2016 07:15 PM EST Reads: 1,146
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Jan. 31, 2016 10:00 AM EST Reads: 1,216
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Jan. 31, 2016 10:00 AM EST Reads: 812
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
Jan. 30, 2016 07:45 PM EST Reads: 790
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Jan. 30, 2016 03:45 PM EST Reads: 1,268