|By Cynthia Dunlop||
|April 10, 2014 09:58 AM EDT||
By Dhruv Gupta, Director of Product Marketing at Perforce
This article was originally published on the Perforce Blog.
An interesting article came out recently, “Why Continuous Deployment may mean Continuous Disappointment for your Customers.” It correctly identifies the human need for a shiny, new thing every so often. And it argues that the practice of continuous deployment could lead to disenchantment with incremental updates.
The article cites examples of companies whose customers were left disillusioned by incremental additions or subtractions to existing capability.
There are at least a couple of underlying issues to explore.
- What does it mean to continuously deliver? What are we delivering, to whom, and when?
- What are my customer’s expectations? Are they being met?
First, it is important to understand that the “delivery” or “deployment” in continuous delivery doesn’t necessarily imply delivery to the end customer. The bible on the subject, “Continuous Delivery” by Jez Humble and David Farley, suggests that continuous delivery simply implies maintaining a state of readiness. The state of readiness implies you did deliver an update to someone. It did go through quality control and stakeholder approvals. However, business gets to decide the what, the whom and the when. This works really well for verticals like cloud-based software, where you might want to deliver new functionality to a select group of customers to begin with, vet that functionality, and then roll out to a larger audience. Continuous delivery doesn’t necessitate delivery of every update to the customer, the moment the code is deployed. In fact, you might deliver daily updates to only your product manager and QA team, and that is it. This distinction is subtle, but often overlooked, leading to confusion.
Second, most business-minded staff would agree that to grow brand appeal it helps to have big announcements at a regular cadence. Depending on the sector, the announcement could be yearly, or quarterly if you just have a primary product line, or at a higher frequency across several product lines. We have seen the likes of Apple announce a new phone, a new device, the one more thing, at least once a year. It builds a sense of mystique and excitement. People wouldn’t wait in lines for a new version of a phone released every month. Building anticipation is essential if you want people to sit up and take notice. In other sectors, a constant stream of updates is more desirable. We see this phenomenon with mobile apps. No big announcements required — just updates. We are used to that. Major updates still come every so often.
This also brings to bear an important issue. Customers don’t like big changes frequently. It takes time for us to get used to a new product. Some products come only at a considerable cost. A new update that arrives sooner than justified by the cost of acquisition can create a backlash. Release a new product too quickly on the heels of the last one—without advance notice—and you might cause angst in the customers who only recently bought the previous version. Loyal customers might feel burnt by the quick update. They might even abandon the brand altogether as a result of feeling the company is apathetic to them. This is especially the case with hardware products—cameras, computers and the like.
If practiced the right way, Continuous Delivery should allow marketers to balance the extremes. You can choose to release incremental updates as they become available to all customers. You can choose to limit major updates or new deliverables until you’re convinced that they satisfy customer requirements, and go for the big launch. Either way, continuous delivery can help return control to the business.
That said, there is much to learn about the impact of Continuous Delivery on a business and its customers. With customers in many different verticals, we have a great vantage point to see how this practice evolves. Our data suggests there’s a lot of movement to this practice. And we’re excited to play an important role in the shift.
To learn more about Continuous Delivery, have a look at our CD Report.
About the Author
Dhruv Gupta is the Director of Product Marketing at Perforce Software. See all posts by Dhruv Gupta
Explore Trends in Continuous Delivery at SDLC Acceleration Summit
Want to explore Continuous Delivery trends and best practices along with your peers and industry experts? Join us on May 13 in San Francisco for the SDLC Acceleration Summit.
The summit is designed to help industry leaders address the growing concerns about accelerating software delivery without compromising application quality. This vendor-agnostic summit will explore topics such as:
- The Future of the SDLC
- Integrity within the Software Supply Chain
- Reassessing the True Cost of Software Quality
- Gaining a Competitive Advantage via an Advanced Software Delivery Process
To kick off this event, Theresa Lanowitz, software industry expert and founder of voke, inc., will be delivering the keynote.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Oct. 26, 2016 05:00 PM EDT Reads: 4,196
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 26, 2016 05:00 PM EDT Reads: 9,041
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 26, 2016 04:00 PM EDT Reads: 3,813
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 26, 2016 04:00 PM EDT Reads: 2,114
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 03:30 PM EDT Reads: 1,078
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 26, 2016 02:00 PM EDT Reads: 999
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 26, 2016 01:30 PM EDT Reads: 1,109
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 26, 2016 01:15 PM EDT Reads: 1,403
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 26, 2016 01:00 PM EDT Reads: 5,017
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 26, 2016 12:45 PM EDT Reads: 8,567
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 26, 2016 12:45 PM EDT Reads: 616
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 26, 2016 12:45 PM EDT Reads: 1,169
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 26, 2016 12:45 PM EDT Reads: 431
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 26, 2016 12:30 PM EDT Reads: 3,959
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 26, 2016 12:15 PM EDT Reads: 1,613
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 26, 2016 11:45 AM EDT Reads: 1,544
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 26, 2016 11:45 AM EDT Reads: 2,367
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Oct. 26, 2016 11:45 AM EDT Reads: 1,908
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Oct. 26, 2016 11:00 AM EDT Reads: 3,201
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 26, 2016 10:30 AM EDT Reads: 1,179