Welcome!

Linux Containers Authors: Scott Millis, Kalyan Ramanathan, Elizabeth White, Liz McMillan, XebiaLabs Blog

Blog Feed Post

ElasticHosts Reduce Cost of Hosting By 50% With The Launch Of Next Generation Cloud Servers

Auto-scaling "Elastic Containers" elastically expand and contract as needed, enabling typical cloud users to cut their bill in half by only paying for the capacity they actually use

London, 9th April 2014: Cloud server provider, ElasticHosts, today announced the launch of its new Elastic Containers; the first cloud servers to be billed based purely on consumption, rather than capacity, delivering substantial cost savings. ElasticHosts' breakthrough auto-scaling container technology elastically expands and contracts to meet customer demands, entirely eliminating the need for manual provisioning. Elastic Containers are available to all Linux users from ElasticHosts' global datacentres, backed by Solid State Drive (SSD) storage for added performance. Elastic Containers require no additional software or server configuration; customers simply sign up for the service and capacity is continuously available.

This revolutionary technology promises to disrupt the cloud market by offering:

  • The industry's first and only usage-based billing system: Traditional capacity-based IaaS billing is focused on provisioning capacity in blocks; yet concerns over performance and availability force companies to pay for a buffer of excess space that they are not actually using. By billing for actual usage, rather than available capacity, customers can run their servers with space continuously available for immediate scaling at no additional cost; they only pay for what they actually use, right down to the MB.

  • Auto-scaling for continuous high performance availability: The cost of a website or application failure can run into the millions of pounds; therefore servers need to be running with sufficient capacity at all times. By using Elastic Containers, companies can now handle all their usage peaks and troughs effortlessly, automatically scaling each container up to 64GB RAM. This provides peace of mind that capacity will be instantly available when needed, ensuring continuity of service without downtime.

  • Self-managing infrastructure: Currently, aside from deploying complex software to automate the process, companies are forced to provision and adjust capacity manually, which can be costly, time consuming and inaccurate. ElasticHosts' auto-scaling, elastic infrastructure expands and contracts automatically, completely removing the need for manual management or provisioning; companies can simply turn on the service and forget about it.

Richard Davies, CEO and Co-Founder of ElasticHosts, comments: "We've analysed hundreds of servers from some of our largest customers and noticed two major differences: firstly, a server running a typical workload will see 50% cost saving versus other major IaaS clouds, since typically less than 50% of total capacity is used through a full weekly cycle. Secondly, a server which frequently runs below its peak capacity, either due to idle periods or because it only occasionally needs to handle a large load, can save 75% or more. To help customers take full advantage of these savings, we are billing in 15 minute intervals based on usage, as opposed to the common industry practice of hourly billing based on available capacity."

Elastic Containers represent the next generation of cloud server technology. Recent advances in the Linux kernel have enabled ElasticHosts to bring its new elastic auto-scaling, next-generation Elastic Containers to the masses. Aside from disrupting the cloud market, Elastic Containers will also impact the load balancer and disaster recovery markets:

  • Eliminate load balancers: To scale, but avoid paying for unused capacity, companies currently deploy load balanced clusters and add and remove cloud servers from these according to demand. With ElasticHosts' next-generation Elastic Containers this crude and imprecise block-based approach can be avoided, as all peaks and troughs in demand are handled within the container. By billing on usage, rather than capacity, immediate and automatic scaling up and down is always possible at no extra cost and with no additional software or hardware - such as load balancers.

  • Reduce disaster recovery costs: Current disaster recovery solutions are very expensive, with companies replicating 50-100% of their servers as 'hot spares' and constantly provisioning them at full capacity. This means they are effectively paying for capacity twice. Elastic Containers can strip out 80% or more of these costs, as a fully-configured version of the primary server - commonly known as a 'hot spare' - can be running continuously. This version is ready for action if needed, but runs at a minimal cost, since actual usage is very low on the idle 'hot spare'.

Davies concludes: "We have been building towards this elastic vision for six years and now the technology has caught up to enable it. We were one of the first European cloud infrastructure companies in 2008, first to use the Linux KVM hypervisor, first to offer free choice of server sizing and first to offer SSD at all instance sizes. Now our breakthrough next-generation Elastic Containers are the first and only cloud servers that can provide truly elastic, intelligent auto-scaling. Companies no longer have to sacrifice performance to reduce costs; they can have their cake and eat it too; the future of cloud is here!"

About ElasticHosts
ElasticHosts is a global Cloud Server provider that offers easy-to-use Cloud Servers with instant, flexible computing capacity. As well as Elastic Containers, ElasticHosts also offers traditional Virtual Machines, Managed Cloud Servers and Reseller Programs. The company has thousands of customers in over 60 countries worldwide, and has 9 data centres located in UK, Europe, US, Canada, Asia and Australia. Its headquarters are in London, UK. ElasticHosts is committed to developing simple, flexible and cost-effective cloud services for businesses worldwide.

About Linux Containers
Recent advances in the mainline Linux kernel now support containers, an operating system-level virtualisation method. Containers offer higher flexibility and lower performance overhead than traditional hypervisor-based virtualisation.

For further information, please contact:
Spark Communications
[email protected]
+44 (0)20 7436 0420

ElasticHosts
[email protected]
www.elastichosts.com
+44 (0)20 7183 8250
+1 415 358 5210

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...