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SDN Journal: Article

SDDC – The Choice Is Yours

At Cloud Expo, Cumulus Networks’ Reza Malekzadeh to discuss the benefits associated with hardware and software disaggregation

Cloud Expo Early Bird Savings here!

The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor's hardware requires using a completely different OS, set of applications and user interface.

In his session at 3rd Cloud Expo, Reza Malekzadeh, VP of Business at Cumulus Networks, will go beyond the network. The Data Center must be viewed in a holistic fashion to allow enterprise growth, scalability and effective DevOps. Reza will explore the benefits associated with hardware and software disaggregation and explain why this is a huge priority for enterprises as cloud computing and Big Data become mainstream.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Reza Malekzadeh is the VP of Business at Cumulus Networks. He was most recently VP of Sales and Marketing at Nimbula, which was acquired by Oracle in March 2013. Previously, he was Senior Director of Products and Marketing at VMware in EMEA, where he was responsible for all marketing activities in VMware's second largest theater. Reza had re-joined VMware in June 2007 following its acquisition of Akimbi Systems. He had previously been employee #10 at the company, fulfilling the role of Director of Marketing from 1998 to 2002. Prior to joining VMware, hewas Vice President for International business at Akimbi Systems where he drove significant international growth, including sales, marketing and channel operations. Before working at Akimbi, hea co-founded Twingo Systems, which he successfully sold to Cisco Systems in 2004. Reza holds an MBA degree from HEC in Paris.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
SDDC Expo 2014 New York, June 10-12, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading SDDC industry players in the world.

The growth and success of SDDC will be on display at the upcoming SDDC Expo conference and exhibition in New York City, New York, June 10-12, 2014.

All main layers of the SDDC ecosystem will be represented at the 3rd International SDDC Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

Sponsorship Opportunities
for SDDC Expo 2014 New York
SDDC Expo 2014 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for SDDC Expo 2014 New York
SDDC Expo
delegates can pre-register for SDDC Expo with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), WebRTC Summit (http://WebRTCSummit.net), SDDC Expo (http://SDDCExpo.sys-con.com/), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

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