Welcome!

Linux Containers Authors: Automic Blog, Elizabeth White, Derek Weeks, Yeshim Deniz, Liz McMillan

Related Topics: Mobile IoT, Java IoT, Microservices Expo, Linux Containers, Agile Computing, @CloudExpo

Mobile IoT: Article

Understanding the Mobility Customer

Why business, user and IT requirements drive mobility

Ben Franklin often said that "by failing to prepare, you are preparing to fail." Not preparing for who your actual enterprise mobility management (EMM) customer is may have dire consequences as mobile devices (both personal and corporate-issued) access more corporate data. Before you can solve the requirements for EMM you have to properly define who the enterprise mobility customer is.

It may seem obvious who the customer is, but the road to EMM success is littered with failed projects (and companies for that matter) that didn't properly define who the EMM customer is. The EMM customer is three parts of any organization...the business itself, the actual users of course and the IT department. Understanding that you have to address requirements for each part is important and cannot be understated. Focusing on only one or two parts of an organization will prove costly.

Why? Why focus on these three parts of the organization? Well, it's first important to understand their requirements.

Business
The business is looking for something far different from EMM than users and IT. The business needs to address compliance, privacy standards, data loss prevention, time-to-value, workforce productivity, employee satisfaction, reduce CAPEX/OPEX and choose a future proof-solution that will provide the best ROI at the lowest TCO among many other things. For example, a healthcare or government organization may need to address mandated security requirements and privacy standards based on their risk posture and/or tolerance. On the other hand a sales organization may look to improving workforce productivity and agility while securing corporate intellectual property. Every organization wants an EMM solution that enables them be agile, flexible and truly mobile. In addition, the need to address data loss prevention due to both sanctioned and unsanctioned bring-your-own device (BYOD) and bring-your-own apps (BYOA) has become paramount. Organizations are being bombarded with employees using consumer applications, especially content management solutions, to be more productive. And, even more importantly, organizations want to implement a solution that has long-term viability...a comprehensive solution that is delivered from a vendor with staying power.

Users
The user (often overlooked) has completely redefined the way IT services are delivered. If you think about IT, it was once assumed that everyone would work in an office, use a corporate-issued PC and be attached to a wired network. The reality is that today's users are mobile, wireless, using cloud services, personal devices and mobile-apps. Users want device choice, and many now prefer to use iOS and Android devices. In some cases users possess many different types of devices depending on what they're trying to address while mobile both inside and outside of the office. I myself carry a HP Windows 7 laptop, Samsung Windows 8.1 tablet, Apple iPad, Samsung Note 10.1 tablet and Apple 5S iPhone. If I'm editing a Visio or Excel document, then I lean towards using my Windows devices. When I'm traveling both inside and outside the office, I grab my Apple iPad or my Samsung Note depending on specific tasks. And last but not least I am always using my phone at various times of the day to accomplish both personal and work-related tasks. This makes productivity apps that provide a native device experience essential. Most users want to use apps that mimic the functionality and ease of use that consumer apps offer. And, more importantly they want to use their own device and get access to all their corporate apps and data. They don't care if the app is Windows, web, SaaS, intranet or mobile... they want access and just expect it to work from any device. In a nutshell, users want performance, personalization and functionality.

IT
IT wants a solution that gives them complete control over corporate data with the ability to monitor and manage the data and the devices they're on with a simplified process. The solution has to be enterprise grade and address the broadest set of EMM use cases. It has to be flexible enough to address device management, app management, content management, mobile device support, mobile collaboration and even more. Solution that offer the ability to deploy on-premise, in a secure public cloud or both is key. Many IT departments are looking to address business continuity and disaster recovery concerns as many organizations have SLAs that require 100% uptime and access to corporate data. The next hurricane or snowstorm that comes along shouldn't automatically mean a loss in workforce productivity. Complex, multi-product solutions from multiple vendors with different SLAs can be a nightmare...as someone that began his career in IT, I can tell you there is nothing worse than having an outage and sitting on a call with multiple vendors and everyone is pointing fingers at each other...you just want "one throat to choke" and your issue resolved.

What next?
If you're looking to implement an EMM solution, it's important to do your due diligence. Implementing an EMM solution is both a team effort and a contact sport. It is important you get real engagement from key stakeholders and, of course, even ask the employees themselves. Reach out to non-typical stakeholders such as Legal, HR and even lines-of-businesses such as Sales as these stakeholders may have more influence over a possible EMM program than you think. After you put together your key stakeholders, it's important to remember the main issues that will affect your stakeholders' decision making process, and that includes, but is not limited to, strategy, funding and in-house skills. This is where it's important that you help them to rationalize and align key business drivers with those issues. One thing for certain is that "one size doesn't fit all".

Just remember, "by failing to prepare, you are preparing to fail."

More Stories By Christopher Campbell

Christopher Campbell is a leading expert in social media branding and marketing. He is a senior marketing manager for a multi-billion dollar technology company and a social media marketing advisor and consultant for SMB to mid-market organizations when he’s not doing pro-bono work for nonprofits. Christopher’s focus includes program development for driving customer enablement, awareness, engagement, thought leadership and conversion. He holds an MBA in Marketing from the University of Miami and a Project Management Certification from Cornell University.

@ThingsExpo Stories
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...