Welcome!

Linux Containers Authors: Anders Wallgren, Pat Romanski, Elizabeth White, Liz McMillan, Reinhard Brandstädter

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Microsoft Cloud, Linux Containers, Agile Computing

@BigDataExpo: Article

A Tale of BI – What Data Visualization Can Tell You about Your Business

Data visualization can help you discover trends, patterns and correlations in your businesses that might otherwise go unseen

You've heard the great promise of business intelligence: data visualization will completely change the way you think about your business. We strive for those life-altering "aha" moments that completely shift the way we think, and help move us forward in a way we just couldn't before due to a lack of knowledge, clarity or inspiration. But how can data visualization promise to give us more of those moments?

Data visualization, the graphical representation of data and information, can help you discover trends, patterns and correlations in your businesses that might otherwise go unseen. It makes meaningful insights easier to spot, epiphanies more common to come by, and helps you create a business story that you can use as a springboard for smart change and success.

Seeing with Kaleidoscope Eyes
Taking large amounts of data and putting it into a business analysis system is like taking a measuring stick to your business - you will start seeing with clearer, richer eyes, simplifying otherwise complex data, mapping correlations, and detecting trends. Organizing your data visually this way will give you an overall picture of your business procedures and let you drill down into specific areas of interest to explore deeper. Data visualization comes with core benefits that will help tell a story about your business:

  • Gain a business strategy based on numbers. Track sales, number of units sold, followers, site visits and compare data week over week, or quarter by quarter (see Example 1).
  • Insight into your target market. Analyze your customer's survey data, website behavior, or demographics to glean who they are, their occupations, gender, location, hours of activity, etc. (see Example 2).
  • Make users a part of your story. By helping users understand the benefit of your solution, you encourage them to tell you what they need most from your business (see Example 3).
  • Know what's trendy. Detect and capitalize on trends and outliers that you can't readily identify in spreadsheets to pinpoint what's influencing business success or failure.

Real People, Real "Aha Moments"
The list of core benefits that helps businesses build a story is general, but here are some specific examples of companies that used data visualization to tell a story - or understand their story - thereby transforming what they do and how they do it.

Example 1: Know Your Numbers from Every Angle
Alpharooms.com is one of the UK and Ireland's leading websites for discount worldwide travel with one million annual customers accessing hotel rooms in more than 250,000 hotels in 40,000 destinations worldwide. The company needed to track web behaviors, email marketing activity, booking patterns, and their finances - and he needed it in real time to be able to change prices and availability as quick as possible to maximize their services. Alpharooms.com uses a dashboard visualization software to build reports and dashboards that analyze booking activity from every angle. With efficient reporting around each type of booking (hotel, flight, car, etc.), they can now directly approach hotels for which they have enough bookings to avoid the extra cost of going through wholesalers.

Other uses of the software include analyzing website usage patterns, optimizing email marketing campaign performance, optimizing purchasing strategies, tracking call center performance and conversions by rep and running reports on all customer activity by search keywords, travel destination, common packages and so forth.

Example 2: See Where Your Target Audience Lives. Literally
The New York Times has jumped on board with data visualization and created an interactive, incredibly thorough census maps that shows the demographics of every block and city in America based on race and ethnicity, income, education, and housing and families. Plug in your business and these demographics let you truly know your market segment so you can build the best business plan possible.

Discover if a target population is wealthy enough or educated enough to be interested in your product (or just the opposite) before you move forward. By researching and understanding the demographics of a particular population, business owners can successfully establish a business model and plan, expand a product line, or outcompete their competitors.

Example 3: Encourage Users to Visualize Themselves as Part of Your Story
Just through data visualization you can enable users to envision themselves as part of your story and thereby show you how they best fit with your product - telling you their own story about your company as they go. The BCG and World Economic Forum encouraged users to estimate the value of a specific solution to their business - instituting an employee wellness program - via an interactive graph. Executives could quickly calculate how much their specific companies could save by investing in such an employee wellness program (based on the statistical data of other companies' wellness programs).

By letting prospective customers determine the economic benefits they could harvest if they instituted the program, these companies literally saw themselves as a part of the story that the BCG and World Economic Forum were trying to push. Those who bought based on participating in the interactive graph in turn gave BCG and World Economic Forum information about their users and became an invaluable sales tool for the business. It was such a great success that another partner company also uses this graph as a sales tool for visualizing similar saving opportunities.

Collaboration Always Means a Better, Richer Story
Sharing your data visualization, which many dashboard visualization tools make easy via web-based dashboards, allows your colleagues or audience to fill in details or even add their own narrative. Every department in a company can build upon the data visualization story by contributing data or drilling down into a specific segment and highlighting an aspect that is unique to them. In this way, interactive graphics encourage people to participate in the storytelling by adding layers of data and insights - giving your BI tale the ability to view data from different perspectives for a richer understanding of your business.

The Future of Data Visualization: Reaching What No One Knows
We're already at a place where we can use data visualization to make people understand what they didn't understand. The next step seems to be to allow people to understand what no one has understood before. When Pek Lum, a researcher at Merck & Co., took The Netherlands Cancer Institute's 12-year-old data set on breast cancer and visualized the dataset with the use of topological data analysis, she was able to identify an unknown subgroup of cancer survivors - a small step forward to finding a cure for cancer.

Together with the massive amount of data accessible (and accumulating), the collaboration of many individuals who have different goals and backgrounds, and advanced business intelligence and dashboard software tools available on the market today - people are starting to uncover insights that no one could reach before.

More Stories By Saar Bitner

Saar Bitner is the VP of Marketing at SiSense, the award-winning business analytics software that lets non-techies easily analyze and visualize big data sets from multiple sources.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...