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Simba Technologies Awarded Informatica Marketplace Seal of Approval for Its ODBC Driver for the #1 CRM Application

Simba's ODBC Driver Delivers Easy SQL Access, Empowering Users to Analyze & Report on CRM Data Using Any BI or Analytics Tool

VANCOUVER, BC--(Marketwired - May 14, 2014) - Simba Technologies Inc., the enterprise leader in standards-based connectivity solutions for relational and multi-dimensional data, today announced that the Simba ODBC Driver for has been awarded the Informatica Marketplace Seal of Approval by Informatica Corporation (NASDAQ: INFA), the world's number one independent provider of data integration software. This industry recognition further solidifies the Simba ODBC Driver's position as the trusted solution for connecting the number-one CRM cloud solution with business intelligence tools to unlock business insight.

"The Informatica Marketplace Seal of Approval gives customers confidence that they can trust the solutions available on the Marketplace," explains Scott Geffre, vice president, Cloud Business Operations and Marketplace, Informatica. "Simba Technologies' ODBC Driver for is an excellent example of one of the many innovative solutions found on the Marketplace. By awarding the Seal of Approval, the Marketplace has certified the ODBC Driver for for stability and extensibility. Enterprise IT can depend on the Simba ODBC Driver's seamless connectivity and end users can analyze CRM data using any BI or analytics tool."

To qualify for the Informatica Marketplace Seal of Approval, the Simba ODBC Driver for passed rigorous lifecycle testing and validation procedures performed by Informatica Marketplace engineers. The certification process included multiple evaluation levels based on a variety of criteria, including functional specifications, architecture assessments and comprehensive stability, stress and performance testing. 

"The Informatica Marketplace Seal of Approval is a prestigious acknowledgement from a world leader in data-integration software," notes Simba Technologies COO David Foster. "Simba is proud to be part of the Informatica Marketplace, and Informatica Marketplace members can now easily connect their BI, reporting, and analytics tools to data sources such as Cassandra, Google BigQuery, Hive, Impala, and MongoDB. We look forward to seeing the Informatica community continue to benefit from Simba's standards-based data access and analytics solutions."

Simba co-developed the original ODBC specification with Microsoft in 1992, and it has since become the de-facto standard for enterprise connectivity. The Simba ODBC Driver for the world's #1 CRM enables users to access, analyze, and report on data using the SQL-based tool of their choice. It delivers standard SQL-92 direct access to data -- without extraction -- via the CRM's native Web services application programming interface (API). Organizations gain scalability, full application functionality, and real-time analytics capabilities. Built on the SimbaEngine SDK framework, it powers comprehensive analytics and reporting.

Simba's drivers and providers are available for individual, enterprise, and OEM licensing. For more information about Simba's Big Data ODBC & JDBC Drivers and for a free 30-day trial, visit:

About Simba Technologies Inc.
Simba Technologies ( is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba's data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Alteryx®, Cloudera®, Datastax®, Hortonworks®, MapR®, Microsoft®, Oracle®, Qubole®, SAP®, Splunk®, Tableau®, and Teradata®.

Company and product names are trademarks of their respective owners.

Note: Informatica, PowerCenter and the Informatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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