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Core Brands Announces Next-Generation ELAN Control Platform with Two New System Controllers

Leading home automation, entertainment and control technology manufacturer, Core Brands, LLC, a Nortek company (NSDQ: NTK) today announced a major upgrade of its award-winning ELAN® Control Platform for residential and commercial markets. This new Linux-based platform delivers better performance, easier installation, broader device compatibility, and greater scalability. The ELAN Control Platform provides a foundation for Core Brands’ highly competitive connected home ecosystem and continues to build its single source solution for customers in its dealer network.

ELAN(R) gSC10 system controller (Photo: Business Wire)

ELAN(R) gSC10 system controller (Photo: Business Wire)

“This is the most significant engineering effort in ELAN’s 25 year history. Our team has invested heavily to re-architect the ELAN Control Platform and make it the preeminent platform for the next-generation connected home,” said Joe Roberts, Vice President of Products and Marketing, Core Brands. “The ELAN Control Platform is a cornerstone in our strategy to delight our dealers and their clients with innovative and integrated products backed by best-in-class service and support.”

This platform provides expansion of ELAN® products and applications in the market, from new entry-level consumer solutions to large customer and commercial installations. It also expands the range of opportunities for Core Brands’ portfolio of smart “Internet of Things” products that can be attached to the platform and be controlled, automated and monitored by ELAN. Attached categories include speakers, multi-room audio, power conditioners, smart-plugs, cameras, access products like gates and garage door openers and more, including from Core Brands’ own market leading brands such as SpeakerCraft®, Niles®, Sunfire®, Panamax®, Furman® and Xantech®, and others.

The new ELAN® gSC2 and gSC10 system controllers are the first products built upon the ELAN v7 Platform. Boasting new hardware architecture driven by the super-efficient Freescale IMX Processor, these are the fastest and most scalable controllers ELAN has ever produced. The gSC2 and gSC10 controllers are so efficient that they can be powered over Ethernet (PoE) drawing less than 4W and 5W respectively. These controllers include the intuitive ELAN configurator which makes it easier for the installer, by personalizing the system whereas other control platforms require programming. In addition to these new controllers, Core Brands is developing additional ELAN® products leveraging the Platform, as well as using it to deliver a new level of functionality to upcoming products across the company’s portfolio.

The new ELAN gSC2 and ELAN gSC10 controllers will begin delivery to dealers in July 2014 and will be featured at the upcoming 48-city Core Brands summer tour previewing new products and solutions to channel partners. Tour details will be announced shortly.

About ELAN, Core Brands and Nortek:

ELAN® offers an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and in more than 58 countries worldwide. To learn more, visit

ELAN is a brand of Core Brands, LLC, a Nortek, Inc. (NASDAQ: NTK) company. Core Brands combines the product innovation and marketing strengths of iconic and award-winning audio, power management, and control brands to deliver a portfolio of connected home solutions to its channel partners and end-users. Visit for more information.

Core Brands, LLC is part of Nortek’s Technology Solutions Group (TSG), a group of top product brands that together offer the leading global portfolio of residential and commercial automation and control solutions and related products, delivering innovative entertainment, security and convenience solutions to millions around the world. Nortek, Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit:

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