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WebAction Chooses SimbaEngine SDK to Power ODBC Connectivity

Real-Time Data Driven Software Pioneer Incorporates SimbaEngine ODBC Connectors Into Its Flagship Real-time Enterprise App Platform

VANCOUVER, BC--(Marketwired - June 04, 2014) - Today Simba Technologies Inc., the enterprise leader in standards-based connectivity solutions for relational and multi-dimensional data, announced that data driven app innovator WebAction, Inc. is using the SimbaEngine™ Software Development Kit to develop ODBC connectivity for its revolutionary Real-time Enterprise App Platform. The SimbaEngine SDK -- the best-in-class driver-development environment for enterprise data integration -- enables developers to produce ODBC, JDBC, OLE DB or ADO.NET data connectivity to both SQL-enabled and non-SQL data stores.

"At WebAction, we're focused on delivering an integrated real time app platform to build and deploy data-driven applications for our customers," says Alok Pareek, WebAction's Executive Vice President, Products. "The SimbaEngine SDK gives us the tools to rapidly integrate with third party technology products using standards-based interfaces."

"WebAction's Real-time Enterprise App Platform enables enterprise developers to create real-time apps in days, not months or years," notes Simba Technologies CEO Amyn Rajan. "At Simba, that commitment to accelerated agile development is something we both respect and embrace: Similarly, SimbaEngine developers can implement commercial-grade, scalable, easy-to-maintain data drivers, often in as few as five days."

With SimbaEngine-developed connectivity, WebAction customers will be able to extend their applications to the leading analytics and data-visualization solutions like Tableau, Excel, and other BI tools. WebAction data driven apps will offer an elegant web services layer that enables connection via ODBC. WebAction customers can perform SQL-like queries on their real-time big data, then work with their resultant Big Data Records in the analytics application of their choice.

"Fast development is good, but so is performance, security, and stability," continues Simba Technologies' Rajan. "Because of WebAction's adoption of the SimbaEngine SDK, its enterprise customers will enjoy lightning-fast query speeds, flexible SQL data management, and all the benefits of ODBC 3.8 compatibility, including asynchronous execution and data-type extensibility."

Simba Technologies' SimbaEngine SDK 9.3 is the platform for building ODBC, JDBC, ADO.NET, or OLE DB data connectors to SQL-enabled, NoSQL, or proprietary data sources. The SimbaEngine SDK 9.3 is a componentized, extensible framework that Independent Software Vendors (ISVs), Data Warehouse developers, and F5000 enterprise developers can use to quickly implement commercial-grade, scalable, easy-to-maintain data drivers, often in as few as five days.

The WebAction Real-time Enterprise App Platform enables next generation data driven apps ready for the Internet of everything. WebAction acquires both structured and unstructured data from sources including database transactions, systems and device logs, social media, and many more. Using a familiar SQL-like language, WebAction users can correlate multiple data streams, enrich those streams with context and historic data, and build real-time data driven apps in days, not months or years.

Simba's SimbaEngine SDK 9.3 platform is available for individual, enterprise, and OEM licensing. For more information about the SimbaEngine SDK 9.3 and to sign up for a free trial, visit www.simba.com/products/simba-engine-sdk. To see how easy it is to develop a connectivity driver using the SimbaEngine SDK in just five days, visit www.simba.com/resources/webinars/build-a-driver-in-5-days.

About Simba Technologies Inc.
Simba Technologies (www.simba.com) is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba's data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Alteryx®, Cloudera®, Datastax®, Hortonworks®, MapR®, Microsoft®, Oracle®, Qubole®, SAP®, Splunk®, Tableau®, and Teradata®.

About WebAction
WebAction offers real-time data driven Apps and the underlying Real-time Enterprise App Platform. The platform allows data-in-motion to be filtered, processed, enriched, and correlated with other streams and context data. Real-time Apps are built in days, not months or years. Learn more at www.webaction.com.

Company and product names are trademarks of their respective owners.

Image Available: http://www.marketwire.com/library/MwGo/2014/6/3/11G016531/Images/TheSimbaEngineSDKEnvironment-675929152223.jpg

Media Contact
Toph Whitmore
Simba Technologies Inc.
(604) 633-0008 x140
[email protected]

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