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PJA Advertising + Marketing Appoints Former Hill Holliday Executive Bondanza to Oversee Media Team

CAMBRIDGE, MA -- (Marketwired) -- 06/04/14 -- PJA Advertising + Marketing (PJA) has added Tammy Bondanza as Media Director. Bondanza will oversee PJA's media teams across PJA's Cambridge and San Francisco offices and will report to PJA's EVP, Strategy Robert Davis who was recently elevated to oversee PJA's digital, strategy, media and analytics teams.

Bondanza was most recently Senior Vice President, Digital Media at Hill Holliday in Boston for the last seven years where her team led digital media efforts for clients including Dunkin' Donuts, Harvard Pilgrim, Great Wolf Resort, Partners Healthcare, Homegoods, TJ Maxx, and Marshalls. Prior to joining Hill Holliday, she led Mullen's interactive and direct-response media practices, working on such clients as Eddie Bauer, XM Satellite Radio, and Panera Bread. Moving to the client side at Staples, Bondanza developed and managed Staples integrated marketing efforts. Bondanza is also the President of BIMA (Boston Interactive Media Association) and sits on the board of MITX (Massachusetts Innovation Technology Exchange).

PJA's CEO, Phil Johnson, said about Bondanza, "I've been following Tammy's career for several years with the goal to recruit her to PJA. She's a first-rate thinker about digital media and media in general and has created some spectacularly innovative programs for her clients. She's also a wonderful collaborator and leader who is well positioned to bring together all the teams needed to produce great marketing in a complex media world."

"The ad industry has created organizational distinctions among different types of media and communications efforts that really don't matter to buyers," said Davis. "Tammy is a leading-edge media practitioner who's done it all, and her passion for innovating ways for all forms of media to work together is going to play a huge role in our success moving forward."

Bondanza holds a BS, Cum Laude, Communications / Advertising from Emerson College.

About PJA Advertising + Marketing
PJA Advertising + Marketing likes to figure out the hard stuff. PJA serves a global roster of BtoB and BtoC clients through full-service offices in Boston and San Francisco. PJA is a six-time Top Agency of the Year building integrated marketing campaigns that solve business problems for clients like Tracfone, Brother International, Red Hat, Corning, Honeywell, Novartis, Genzyme and FIS Global. For more information, visit www.agencypja.com.

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Greg Straface
Vice President, Business Development
PJA Advertising + Marketing
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