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LaCie Upgrades Iconic Rugged Hard Drive

Today LaCie™, the premium brand from Seagate Technology (NASDAQ: STX), announced its latest Rugged hard drive that features faster speeds, a tougher design, and an integrated interface cable. Thunderbolt™ speeds of up to 387 MB/s* make the new LaCie Rugged one of the fastest bus-powered products on the market. It is tougher than ever before with improved shock, dust and water resistance. Plus, the integrated Thunderbolt cable stows neatly when not in use, to ensure that it will never get lost or left behind.

LaCie Rugged (Photo: Business Wire)

LaCie Rugged (Photo: Business Wire)

“My assignments take me to the top surf spots all over the world,” said Surfer Magazine staff photographer Zak Noyle. “So it’s imperative that my equipment is ready for any challenge. The LaCie Rugged’s speed allows me to deliver projects quickly, and its resilience to water, sand and drops make me confident that my photos are protected. From the beaches of Oahu to Tahiti, the LaCie Rugged has never let me down.”


The LaCie Rugged features lightening-fast transfer speeds thanks to the Thunderbolt and USB 3.0 interfaces. With the SSD version, the LaCie Rugged delivers up to 387 MB/s*. With these speeds, photographers, videographers and other power users can transfer 100GB in less than five minutes, and enjoy zero lag when accessing files, viewing photos or editing videos. The hard disk version performs at speeds of up to 122 MB/s, which is a 35% improvement over FireWire 800.


With both Thunderbolt and USB 3.0 interfaces, the LaCie Rugged is an ideal match for Mac® and PC users. Because USB 3.0 is backward compatible, users can connect it to any standard computer. The LaCie Rugged is also fully bus-powered through the USB 3.0 and Thunderbolt cables.


The new LaCie Rugged is tougher than ever. It is MIL-compliant, which means that data is protected even during accidental drops of up to 2 meters (6.6 feet). During transit, users can attach the removable cover to provide IP 54-level protection against dust and water. Whether the LaCie Rugged falls off a desk or accidentally gets caught in the rain, the user can stay confident that their data is still accessible. The SSD version goes a step further with resilience against vibration and shock. Both versions are tough enough to be shipped for reliable delivery to clients or partners. Included software even protects files from prying eyes with AES 256-bit encryption.

See the LaCie Rugged hit the trails during a video shoot:


The LaCie Rugged, design by Neil Poulton, will be broadly available mid-June through LaCie resellers in 1TB ($219.99) and 2TB ($299.99) capacities. The 250GB SSD ($299.99) and 500GB SSD ($499.99) capacities will be broadly available early-July.


The LaCie Rugged is protected by a three-year limited warranty. The warranty includes comprehensive, complimentary web-based resources, expert in-house technical support, and worldwide repair and/or replacement coverage. Warranty extensions and Advance Care Option can also be purchased. For details, see


LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world-class external storage products for Apple®, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at

* These transfer rates were achieved using AJA System Test with the SSD version connected to a Mac computer via the Thunderbolt interface. Actual data rates may vary depending on operating environment and other factors, such as chosen interface and disk capacity.

© 2014 Seagate Technology LLC. All rights reserved. LaCie and the LaCie logo are trademarks or registered trademarks of Seagate Technology LLC or of its affiliated companies. Thunderbolt is a trademark of Intel Corporation in the U.S. and/or other countries. Other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. The export or re-export of hardware or software containing encryption may be regulated by the U.S. Department of Commerce, Bureau of Industry and Security (for more information, visit Seagate reserves the right to change, without notice, product offerings or specifications.

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