Welcome!

Linux Containers Authors: Liz McMillan, Elizabeth White, Pat Romanski, Cameron Van Orman, Amit Gupta

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

An API Strategy Is a Business Strategy

Understanding how to think of APIs in parallel with business strategy is a killer combination

It used to be that only application developers knew what APIs were, but things have changed to the point where there are entire conferences dedicated to APIs, websites track them, and people can make a living from doing API reviews. CEOs tout their own APIs in keynote speeches, and CMOs allocate budget to API development. The fact is, however, that what an API is and does hasn't changed. Functionally, APIs were created to expose data to, and across, applications. Originally based on SOAP/XML endpoints, they evolved into Web-based services that enabled ecommerce, data and communication transactions. Before long, it became clear that there isn't much one can do online unless it involved an API.

The Marketplace Is Fueled by APIs
So now here we are - the API Economy is not only upon us, but it's powering the global marketplace. It all makes sense - smart businesspeople recognized that in terms of cost, scale, and ROI, an API is the essential element with which to conduct any function on the Web that will drive users, customers and ultimately increase profits. One could say that an API is a channel-enabling machine.

This is all a result of the simple and elegant way in which APIs do their job. Keep in mind, when the first APIs were created to allow databases to deliver data to applications, the purpose was little more than transport. Get the data call, locate the data, lump it together, and then deliver it to a friendly application in a usable format. Now, however, the simplicity of the basic API design is such that data repositories don't need the same structure and organization that they once did. Rather, now it is enough to have data live somewhere in the organization, and make use of APIs to find, structure and communicate that data into a complementary application. The data can be pulled from a database, an LDAP server, or even another application.

A Conspiracy of the Insightful
API influencers are to thank for much of this, because the people who have given serious thought to how to leverage APIs have done a masterful job of adopting the right kind of standards and guidelines. Representational State Transfer (REST), for example, is commonly used as a way to abstract data from distributed applications and integrate them into something useful. Web services standards for security (WS-Security), communications (WS-ReliableMessaging), and structured information (SOAP) have allowed APIs to adhere to smart governance, while having the freedom to bear the heavy burden of data exchange.

Application Development Has Evolved
We also have evolution to thank for the proliferation of APIs and the recognition of what they do. The capabilities of APIs are layered, and beyond data transmission, they can support and assist in application integration irrespective of whether the apps live in the cloud, on mobile devices, as consumer services, or as massive on-premise enterprise instances. These different elements of API functionality continue to be uncovered and put to use as application needs grow. One might say that "necessity is the mother of APIs."

Businesses are beginning to realize how impactful a smart API strategy can be. It doesn't happen frequently, but we do see the occasional exec who mandates that data be the key, and that APIs be the conductors to getting that data to users anywhere and everywhere (mobile, cloud, social). These are the groups who will reach billions of users, rather than millions. These are the companies who won't bother themselves with channel agreements as much as they'll be interested in enabling ever-increasing numbers of channels through technology that is available to them.

APIs Provide a New Foundation for Business
This all lays the foundation for something very different for digital commerce and communication, and this is where smart executives are recognizing that their business strategy must be dependent upon, and make use of, APIs. Most businesses deal in content, commerce or communication, and those things are delivered in a wide range of software packaging. But ultimately, they all need a way to get in front of a user, and the mechanism to do that in the most leveraged and advantageous way is with APIs.

The API Economy is certainly about APIs, but it's also about response time and being opportunistic. Competitive businesses need to be able to react quickly and identify where they can capitalize on integrated approaches to connecting with, and among users. It's hard to believe, but it's still early - the potential is huge, but understanding how to think of APIs in parallel with business strategy is a killer combination.

More Stories By Roberto Medrano

Roberto Medrano, Executive Vice President at SOA Software, is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.

Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy. Before joining PoliVec, he was one of the top 100 Sr. Executives at Hewlett Packard. At Hewlett-Packard (HP) served as the General Manager of the E-Services and Internet Security Divisions. Medrano has held executive positions at Finjan, Avnet Inc, and Sun Microsystems. Medrano participated in President Clinton’s White House Security Summit and has been an active member on National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace.

Medrano has been selected as one of “The 100 most influential Hispanics in US”, “The 100 most influential Latinos in Silicon Valley” “Top 100 most influential Hispanics in Information Technology” and is co-founder and CEO for Hispanic-Net, a non-profit organization. Medrano holds an MBA from UCLA, a MSEE from MIT, BSEE from USC.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...