Welcome!

Linux Containers Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Zakia Bouachraoui

Related Topics: @DXWorldExpo, Java IoT, Microservices Expo, Linux Containers, Machine Learning , SDN Journal

@DXWorldExpo: Blog Post

Wading Through the Data Deluge – Is Agility Literally a Pipe Dream?

Being fast to move is key in an era of increasing collaboration between operators and OTTs

The announcement this week that Facebook is acquiring Pryte should make operators sit up and take notice. The communications landscape is evolving at breakneck speed and operators need to start shouting about where they can bring value, before they get drowned out by the noise.

Because bring value they certainly can. We all know how these partnerships should work in theory: operator brings their established systems and customer insight to the table, OTT brings its innovation and "cool" factor, as well as hoards of happy customers. The two parties "mash up" their services and the resulting revenue is shared between them.

The reality doesn't have to be far from that. Where many operators fall down is that they are not geared to rapidly respond to changing traffic patterns, new applications and user requirements. And that is a real issue. Because to grow revenues and market share in the new world order of the digital economy, it is not so much about survival of the fittest but survival of the fastest.

Failure to improve organisational agility is one of the greatest risks to operators, according to the ‘Top Ten Risks In Telecommunications 2014' report from analysts EY.

"Operators have moved from network-centric to customer-facing structures. Simplifying and streamlining these structures while driving new forms of interaction within organizations will be vital if telcos are to cope with a range of escalating trends."

Operators might not be prepared to nail their flag to the mast in terms of what form their OTT Partnership Strategy will take - with the market seemingly in a permanent state of flux, many are sitting back and waiting for the waters to settle - but they all know that in order to execute it, the business, both in terms of processes and supporting infrastructure, needs to support agility.

The three pillars of agility
Fundamentally, this means putting the customer at the centre of the organisation and ensuring that the whole business is geared to bringing them greater value: knowing what it is they want, creating innovative apps/ services that meet those demands and delivering these at the "crucial" moment.

This might sound like pretty basic marketing but the difference is that operators must be set up to act fast on customer insight, if they want to match the pace set by their OTT counterparts and remain a relevant value player.

From pipe dream to revenue stream
This is neatly demonstrated by third-party data sharing, a major emerging revenue stream that a number of operators want to capitalise on through their OTT Partnerships.

Without the systems in place that can sift through the data deluge, and offer real-time insight based on specific customer context parameters, the value of this data assest simply cannot be realised - or, at least, not to its full potential.

Ideally, operators would be looking now at systems that offer out-of-the box capabilities to mine data in real time, so that they can move fast in exploiting the growing demand from OTTs for holistic customer insight. Critical functionality is the ability to set up customer context parameters, and mine for those specific data streams in real-time. This enables Operator and OTT to define circumstances where a subscriber would be sent a relevant offer.

While campaign management tools are advanced, there are few operators who offer this high level data mining. Even fewer who can offer it out-of-the-box. But operators who are serious about monetising their customer data require detailed insight - now.

Partnerships in Practice
Beyond customer insight, operators must be in a position to create new services with the Over The Top (OTT) players and other digital service providers. Integrating on a case-by-case basis is cumbersome, and slows operators down in launching new market-ready services.

Operators are keen to form partnerships, in order to add value to their data bundles. The partnership model is a key tenant in reducing churn and protecting future revenues.

Those operators who are serious about this approach are investing now proprietary collaboration platform that can be directly integrated with the operator's BSS/OSS systems, providing developers with access to both network assets and to the operator's back-office systems (Billing CRM, Analytics) and supporting ‘mash ups' of operator/ OTT services. Unlike the inherent bureaucracy of industry-led initiatives, changes to individual deployments can be implemented quickly - essential given the rate at which this market moves.

In other words, being fast and agile is key to success in this new sector. Making investment now in the systems that will support this, and enable operators to turn their customer insight into a sustainable revenue stream, is critical to long-term success.

More Stories By Katie Matthews

B2B marketing professional working in the Cambridge technology sector, with specialist experience in telecommunications.

IoT & Smart Cities Stories
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...