Welcome!

Linux Containers Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, Pat Romanski, Jyoti Bansal

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Linux Containers, @CloudExpo, SDN Journal

@BigDataExpo: Article

The Growing Importance of Big Data

Big data should eclipse cloud as priority for enterprises

Big Data is big - but just how big may surprise you.

According to a new QuinStreet survey, 77 percent of respondents consider Big Data analytics a priority. Another 72 percent cite enhancing the speed and accuracy of business decisions as a top benefit of Big-Data analytics. And 71 percent of mid-sized and large firms are planning for, if they are not already active, in big-data initiatives.

And based on what I'm hearing this week at the HP Discover conference, much of the zeitgeist has shifted from an emphasis on cloud benefits to the more meaningful and long-term implications of Big Data improvements.

I recently discussed in a BriefingsDirect podcast how Big Data's big payoff has arrived as customer experience insights drive new business advantages. But there are also some interesting case studies worth pointing out as we look at the big momentum behind Big Data. Despite the hype, Big Data may deliver productivity goods and benefits better, bigger than, and earlier than, cloud for enterprises and small and medium-sized businesses (SMBs) alike.

We’ve been able to do some deep analytic research on what that is and get valuable information.

Auto racing powerhouse NASCAR, for example, has engineered a way to learn more about its many fans -- and their likes and dislikes -- using Big Data analysis. The result is that they can rapidly adjust services and responses to keep connected best to those fans across all media and social networks.

BriefingsDirect had an opportunity to learn first-hand how NASCAR engages with its audiences using Big Data and the latest analysis platforms when we interviewed Steve Worling, Senior Director of IT at NASCAR, based in Daytona Beach, Fla. at the recent HP Discover 2013 Conference in Barcelona. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Listen to what Worling said: "As we launch a new car this year, our Gen-6 Car, what is the engagement or sentiment from our fans? We've been able to do some deep analytic research on what that is and get valuable information to be able to hand GM, who launched this car with us this year and say, ‘This is the results of the news' instantly -- a lot of Big Data."

Healthcare industry

Meanwhile, Nimble Storage is leveraging Big Data and the cloud to produce data performance optimization on the fly. It turns out that high-performing, cost-effective big-data processing helps to make the best use of dynamic storage resources by taking in all the relevant storage activities data, analyzing it and then making the best real-time choices for dynamic hybrid storage optimization.

BriefingsDirect recently sat down with optimized hybrid storage provider Nimble Storage to hear their story on the use of HP Vertica as their data analysis platform of choice. Yes, it's the same Nimble that this year had a highly successful IPO. The expert is Larry Lancaster, Chief Data Scientist at Nimble Storage Inc. in San Jose, California. The discussion is, again, moderated by me.

Listen to how Nimble gets the analysis in speed, at the scale and at the cost, it requires. Lancaster explains how he uses HP Vertica to drive results:

When you start thinking about collecting as many different data points as we like to collect, you have to recognize that you're going to end up with a couple choices on a row store.

"When you start thinking about collecting as many different data points as we like to collect, you have to recognize that you're going to end up with a couple choices on a row store. Either you're going to have very narrow tables and a lot of them or else you're going to be wasting a lot of I/O overhead, retrieving entire rows where you just need a couple fields. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

That was what piqued his interest at first. But as he began to use it more and more at Glassbeam, where he was previously CTO, he realized that the performance benefits you could gain by using HP Vertica properly were another order of magnitude beyond what you would expect just with the column-store efficiency.

"That's because of certain features that Vertica allows, such as something called pre-join projections. We can drill into that sort of stuff more if you like, but, at a high-level, it lets you maintain the normalized logical integrity of your schema, while having under the hood, an optimized denormalized query performance physically on disk."

Healthcare industry

The healthcare industry is also turning to big-data analytics platforms to gain insight and awareness for improved patient outcomes. Indeed, analytics platforms and new healthcare-specific solutions together are offering far greater insight and intelligence into how healthcare providers are managing patient care, cost, and outcomes.

To learn how, BriefingsDirect sat down with Patrick Kelly, Senior Practice Manager at the Avnet Services Healthcare Practice, and Paul Muller, Chief Software Evangelist at HP, to examine the impact that big data technologies and solutions are having on the highly dynamic healthcare industry. I moderated the discussion.

Medical information can be sensitive when available not just to criminals but even to prospective employers, members of the family, and others.

Muller said dealing with large volumes of sensitive personally identifiable information (PII) is not just a governance issue, but it's a question of morals and making sure that we are doing the right thing by the people who are trusting themselves not just with their physical care, but with how they present in society.

"Medical information can be sensitive when available not just to criminals but even to prospective employers, members of the family, and others," he said. "The other thing we need to be mindful of is we've got to not just collect the Big Data, but we've got to secure it. We've got to be really mindful of who's accessing what, when they are accessing, are they appropriately accessing it, and have they done something like taking a copy or moved it else where that could indicate that they have malicious intent. It's also critical we think about Big Data in the context of health from a 360-degree perspective."

So with all this in mind, how big will Big Data get? It's not clear. The challenges are as big as Big Data itself but the QuinStreet survey suggests survey responses are pressing forward, with 45 percent expecting to data volumes to grow 45 percent in the next two years along.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.