Welcome!

Linux Containers Authors: Elizabeth White, Pat Romanski, Liz McMillan, JP Morgenthal, Derek Weeks

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, Linux Containers, @CloudExpo, SDN Journal

@BigDataExpo: Article

The Growing Importance of Big Data

Big data should eclipse cloud as priority for enterprises

Big Data is big - but just how big may surprise you.

According to a new QuinStreet survey, 77 percent of respondents consider Big Data analytics a priority. Another 72 percent cite enhancing the speed and accuracy of business decisions as a top benefit of Big-Data analytics. And 71 percent of mid-sized and large firms are planning for, if they are not already active, in big-data initiatives.

And based on what I'm hearing this week at the HP Discover conference, much of the zeitgeist has shifted from an emphasis on cloud benefits to the more meaningful and long-term implications of Big Data improvements.

I recently discussed in a BriefingsDirect podcast how Big Data's big payoff has arrived as customer experience insights drive new business advantages. But there are also some interesting case studies worth pointing out as we look at the big momentum behind Big Data. Despite the hype, Big Data may deliver productivity goods and benefits better, bigger than, and earlier than, cloud for enterprises and small and medium-sized businesses (SMBs) alike.

We’ve been able to do some deep analytic research on what that is and get valuable information.

Auto racing powerhouse NASCAR, for example, has engineered a way to learn more about its many fans -- and their likes and dislikes -- using Big Data analysis. The result is that they can rapidly adjust services and responses to keep connected best to those fans across all media and social networks.

BriefingsDirect had an opportunity to learn first-hand how NASCAR engages with its audiences using Big Data and the latest analysis platforms when we interviewed Steve Worling, Senior Director of IT at NASCAR, based in Daytona Beach, Fla. at the recent HP Discover 2013 Conference in Barcelona. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Listen to what Worling said: "As we launch a new car this year, our Gen-6 Car, what is the engagement or sentiment from our fans? We've been able to do some deep analytic research on what that is and get valuable information to be able to hand GM, who launched this car with us this year and say, ‘This is the results of the news' instantly -- a lot of Big Data."

Healthcare industry

Meanwhile, Nimble Storage is leveraging Big Data and the cloud to produce data performance optimization on the fly. It turns out that high-performing, cost-effective big-data processing helps to make the best use of dynamic storage resources by taking in all the relevant storage activities data, analyzing it and then making the best real-time choices for dynamic hybrid storage optimization.

BriefingsDirect recently sat down with optimized hybrid storage provider Nimble Storage to hear their story on the use of HP Vertica as their data analysis platform of choice. Yes, it's the same Nimble that this year had a highly successful IPO. The expert is Larry Lancaster, Chief Data Scientist at Nimble Storage Inc. in San Jose, California. The discussion is, again, moderated by me.

Listen to how Nimble gets the analysis in speed, at the scale and at the cost, it requires. Lancaster explains how he uses HP Vertica to drive results:

When you start thinking about collecting as many different data points as we like to collect, you have to recognize that you're going to end up with a couple choices on a row store.

"When you start thinking about collecting as many different data points as we like to collect, you have to recognize that you're going to end up with a couple choices on a row store. Either you're going to have very narrow tables and a lot of them or else you're going to be wasting a lot of I/O overhead, retrieving entire rows where you just need a couple fields. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

That was what piqued his interest at first. But as he began to use it more and more at Glassbeam, where he was previously CTO, he realized that the performance benefits you could gain by using HP Vertica properly were another order of magnitude beyond what you would expect just with the column-store efficiency.

"That's because of certain features that Vertica allows, such as something called pre-join projections. We can drill into that sort of stuff more if you like, but, at a high-level, it lets you maintain the normalized logical integrity of your schema, while having under the hood, an optimized denormalized query performance physically on disk."

Healthcare industry

The healthcare industry is also turning to big-data analytics platforms to gain insight and awareness for improved patient outcomes. Indeed, analytics platforms and new healthcare-specific solutions together are offering far greater insight and intelligence into how healthcare providers are managing patient care, cost, and outcomes.

To learn how, BriefingsDirect sat down with Patrick Kelly, Senior Practice Manager at the Avnet Services Healthcare Practice, and Paul Muller, Chief Software Evangelist at HP, to examine the impact that big data technologies and solutions are having on the highly dynamic healthcare industry. I moderated the discussion.

Medical information can be sensitive when available not just to criminals but even to prospective employers, members of the family, and others.

Muller said dealing with large volumes of sensitive personally identifiable information (PII) is not just a governance issue, but it's a question of morals and making sure that we are doing the right thing by the people who are trusting themselves not just with their physical care, but with how they present in society.

"Medical information can be sensitive when available not just to criminals but even to prospective employers, members of the family, and others," he said. "The other thing we need to be mindful of is we've got to not just collect the Big Data, but we've got to secure it. We've got to be really mindful of who's accessing what, when they are accessing, are they appropriately accessing it, and have they done something like taking a copy or moved it else where that could indicate that they have malicious intent. It's also critical we think about Big Data in the context of health from a 360-degree perspective."

So with all this in mind, how big will Big Data get? It's not clear. The challenges are as big as Big Data itself but the QuinStreet survey suggests survey responses are pressing forward, with 45 percent expecting to data volumes to grow 45 percent in the next two years along.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...