Welcome!

Linux Containers Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Elizabeth White, Anders Wallgren

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

Psst – the Cloud Is Easy

Just Make Sure Vendors Don't Get in the Way

Vendors know things.

They speak a special language, an information technology dialect that most small and midsize business owners can't fathom, but that they respect nonetheless - perhaps because it's indecipherable. These business owners are turning to experts, after all, since tech is something in which they don't specialize. They cut the vendor some slack; they reason that IT types aren't really proficient in their line of work, either.

What inspired this riff is "Complicating the Cloud," a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud -- if the decision makers don't allow the vendors to make it difficult.

Here's what Kaplan has to say: "I have to admit that the cloud industry is doing a great job of making it increasingly difficult for... corporate decision makers to feel confident about making the move," he writes. "The initial success of the cloud movement has created a series of problems. First, there's the proliferation of players... some of whom rebrand or ‘cloud-wash' legacy systems for this new market... [They want to] join the ‘cloud rush,' [by] adding more solutions to their portfolios..." And these tendencies, as he sees them, have made migration to the cloud needlessly convoluted.

Precisely. The cloud has actually been a liberating force, breaking IT out of the exclusive domain of the geek intelligentsia. Users - real people, not professional technologists - can now deploy their own apps and manage their own security. Increasingly, they want to embrace cloud-hosted computing as the preferred way to maintain cost-effective, 24x7 support.

Some aspects of migration are, frankly, threatening to the old guard. Here and there, vendors and other members of the IT community have fostered misconceptions about security in the cloud - not in an effort to thwart migration but in a bid to control it. Fear fuels both confusion and dependence. Businesses may be committed to moving to the cloud, but not without clutching tight to a vendor who more than likely will overcharge and under-deliver.

In my view, the IT vendor's proper role is to showcase the powerful economic rationale for small and midsize businesses to get out of the practice of buying/maintaining hardware that is obsolete practically before the paint is dry. And then to set an example, through practical, customer-centric initiatives designed to simplify the cloud for SMBs - things like "onboarding" services, aimed at eliminating the fear factor from the cloud migration process.

The cloud may be easier than advertised but it isn't free. Still, compute horsepower is finally a virtual - or, perhaps more appropriately, a virtualization -- bargain. It's entirely possible for a small or midsize business to spend $10K a month and tap enough compute power to drive a 1,000-user company. That's less than the cost of hiring a single engineer. For those who've logged time in large enterprises, the prospect of living without a lifeline to the vendor is unthinkable. That was the conventional wisdom, anyway, but the market has expanded "downward," to entrepreneurial organizations that typically don't include line items for info tech professionals, other than a random consultant here and there.

The market is now awash in Infrastructure as a Service (IaaS) tools and technologies, empowering organizations that may lack traditional IT resources to still benefit of remarkably robust products and platforms - and perhaps gain a little independence from vendors. Savvy virtualization providers have already done the heavy lifting for small and midsize businesses, with solutions that businesses can deploy largely on their own. This class of vendor knows enough to stay out of the way. From a data management perspective, servers and prefab packages effectively take the place of IT professionals and mostly keep vendors on the sidelines -- a huge benefit for small and midsize businesses, a quantum leap toward improved ROI, and a ringing endorsement of, yes, "easy."

More Stories By Adam Stern

Adam Stern, founder and CEO of Infinitely Virtual, is an entrepreneur who saw the value of virtualization and cloud computing some six years ago. Stern’s company helps businesses move from obsolete hardware investments to an IaaS [Infrastructure as a Service] cloud platform, providing them the flexibility and scalability to transition select data operations from in-house to the cloud.

Stern founded Infinitely Virtual in 2007, to provide virtual dedicated server solutions to growing enterprises, offering what was essentially a cloud computing platform before the term existed Infinitely Virtual is a subsidiary of Santa Monica-based Altay Corporation, which Stern founded in 2003 to provide Windows, VMware and other service solutions to small and medium-size businesses.

Since 2007, Infinitely Virtual has grown exponentially through its offering affordable, customized cloud-based solutions, using the most sophisticated technology available. Host Review named the company to its list of “Top Ten Fastest Growing” enterprises in 2011 and it has made the list on a regular basis ever since. Stern is a firm believer in corporate responsibility. The company’s products and services feature low-power consumption and fit squarely within the green IT movement. As a provider -- and consumer - of cloud based services, Infinitely Virtual is committed to sustainability.

Stern holds a BS in business administration and management from Cal State, Northridge.

@ThingsExpo Stories
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.