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Cloud Expo: Article

Psst – the Cloud Is Easy

Just Make Sure Vendors Don't Get in the Way

Vendors know things.

They speak a special language, an information technology dialect that most small and midsize business owners can't fathom, but that they respect nonetheless - perhaps because it's indecipherable. These business owners are turning to experts, after all, since tech is something in which they don't specialize. They cut the vendor some slack; they reason that IT types aren't really proficient in their line of work, either.

What inspired this riff is "Complicating the Cloud," a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud -- if the decision makers don't allow the vendors to make it difficult.

Here's what Kaplan has to say: "I have to admit that the cloud industry is doing a great job of making it increasingly difficult for... corporate decision makers to feel confident about making the move," he writes. "The initial success of the cloud movement has created a series of problems. First, there's the proliferation of players... some of whom rebrand or ‘cloud-wash' legacy systems for this new market... [They want to] join the ‘cloud rush,' [by] adding more solutions to their portfolios..." And these tendencies, as he sees them, have made migration to the cloud needlessly convoluted.

Precisely. The cloud has actually been a liberating force, breaking IT out of the exclusive domain of the geek intelligentsia. Users - real people, not professional technologists - can now deploy their own apps and manage their own security. Increasingly, they want to embrace cloud-hosted computing as the preferred way to maintain cost-effective, 24x7 support.

Some aspects of migration are, frankly, threatening to the old guard. Here and there, vendors and other members of the IT community have fostered misconceptions about security in the cloud - not in an effort to thwart migration but in a bid to control it. Fear fuels both confusion and dependence. Businesses may be committed to moving to the cloud, but not without clutching tight to a vendor who more than likely will overcharge and under-deliver.

In my view, the IT vendor's proper role is to showcase the powerful economic rationale for small and midsize businesses to get out of the practice of buying/maintaining hardware that is obsolete practically before the paint is dry. And then to set an example, through practical, customer-centric initiatives designed to simplify the cloud for SMBs - things like "onboarding" services, aimed at eliminating the fear factor from the cloud migration process.

The cloud may be easier than advertised but it isn't free. Still, compute horsepower is finally a virtual - or, perhaps more appropriately, a virtualization -- bargain. It's entirely possible for a small or midsize business to spend $10K a month and tap enough compute power to drive a 1,000-user company. That's less than the cost of hiring a single engineer. For those who've logged time in large enterprises, the prospect of living without a lifeline to the vendor is unthinkable. That was the conventional wisdom, anyway, but the market has expanded "downward," to entrepreneurial organizations that typically don't include line items for info tech professionals, other than a random consultant here and there.

The market is now awash in Infrastructure as a Service (IaaS) tools and technologies, empowering organizations that may lack traditional IT resources to still benefit of remarkably robust products and platforms - and perhaps gain a little independence from vendors. Savvy virtualization providers have already done the heavy lifting for small and midsize businesses, with solutions that businesses can deploy largely on their own. This class of vendor knows enough to stay out of the way. From a data management perspective, servers and prefab packages effectively take the place of IT professionals and mostly keep vendors on the sidelines -- a huge benefit for small and midsize businesses, a quantum leap toward improved ROI, and a ringing endorsement of, yes, "easy."

More Stories By Adam Stern

Adam Stern, founder and CEO of Infinitely Virtual, is an entrepreneur who saw the value of virtualization and cloud computing some six years ago. Stern’s company helps businesses move from obsolete hardware investments to an IaaS [Infrastructure as a Service] cloud platform, providing them the flexibility and scalability to transition select data operations from in-house to the cloud.

Stern founded Infinitely Virtual in 2007, to provide virtual dedicated server solutions to growing enterprises, offering what was essentially a cloud computing platform before the term existed Infinitely Virtual is a subsidiary of Santa Monica-based Altay Corporation, which Stern founded in 2003 to provide Windows, VMware and other service solutions to small and medium-size businesses.

Since 2007, Infinitely Virtual has grown exponentially through its offering affordable, customized cloud-based solutions, using the most sophisticated technology available. Host Review named the company to its list of “Top Ten Fastest Growing” enterprises in 2011 and it has made the list on a regular basis ever since. Stern is a firm believer in corporate responsibility. The company’s products and services feature low-power consumption and fit squarely within the green IT movement. As a provider -- and consumer - of cloud based services, Infinitely Virtual is committed to sustainability.

Stern holds a BS in business administration and management from Cal State, Northridge.

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