|By Adam Stern||
|July 18, 2014 08:00 AM EDT||
Vendors know things.
They speak a special language, an information technology dialect that most small and midsize business owners can't fathom, but that they respect nonetheless - perhaps because it's indecipherable. These business owners are turning to experts, after all, since tech is something in which they don't specialize. They cut the vendor some slack; they reason that IT types aren't really proficient in their line of work, either.
What inspired this riff is "Complicating the Cloud," a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud -- if the decision makers don't allow the vendors to make it difficult.
Here's what Kaplan has to say: "I have to admit that the cloud industry is doing a great job of making it increasingly difficult for... corporate decision makers to feel confident about making the move," he writes. "The initial success of the cloud movement has created a series of problems. First, there's the proliferation of players... some of whom rebrand or ‘cloud-wash' legacy systems for this new market... [They want to] join the ‘cloud rush,' [by] adding more solutions to their portfolios..." And these tendencies, as he sees them, have made migration to the cloud needlessly convoluted.
Precisely. The cloud has actually been a liberating force, breaking IT out of the exclusive domain of the geek intelligentsia. Users - real people, not professional technologists - can now deploy their own apps and manage their own security. Increasingly, they want to embrace cloud-hosted computing as the preferred way to maintain cost-effective, 24x7 support.
Some aspects of migration are, frankly, threatening to the old guard. Here and there, vendors and other members of the IT community have fostered misconceptions about security in the cloud - not in an effort to thwart migration but in a bid to control it. Fear fuels both confusion and dependence. Businesses may be committed to moving to the cloud, but not without clutching tight to a vendor who more than likely will overcharge and under-deliver.
In my view, the IT vendor's proper role is to showcase the powerful economic rationale for small and midsize businesses to get out of the practice of buying/maintaining hardware that is obsolete practically before the paint is dry. And then to set an example, through practical, customer-centric initiatives designed to simplify the cloud for SMBs - things like "onboarding" services, aimed at eliminating the fear factor from the cloud migration process.
The cloud may be easier than advertised but it isn't free. Still, compute horsepower is finally a virtual - or, perhaps more appropriately, a virtualization -- bargain. It's entirely possible for a small or midsize business to spend $10K a month and tap enough compute power to drive a 1,000-user company. That's less than the cost of hiring a single engineer. For those who've logged time in large enterprises, the prospect of living without a lifeline to the vendor is unthinkable. That was the conventional wisdom, anyway, but the market has expanded "downward," to entrepreneurial organizations that typically don't include line items for info tech professionals, other than a random consultant here and there.
The market is now awash in Infrastructure as a Service (IaaS) tools and technologies, empowering organizations that may lack traditional IT resources to still benefit of remarkably robust products and platforms - and perhaps gain a little independence from vendors. Savvy virtualization providers have already done the heavy lifting for small and midsize businesses, with solutions that businesses can deploy largely on their own. This class of vendor knows enough to stay out of the way. From a data management perspective, servers and prefab packages effectively take the place of IT professionals and mostly keep vendors on the sidelines -- a huge benefit for small and midsize businesses, a quantum leap toward improved ROI, and a ringing endorsement of, yes, "easy."
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 30, 2016 11:00 AM EDT Reads: 486
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 30, 2016 11:00 AM EDT Reads: 528
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 30, 2016 11:00 AM EDT Reads: 3,986
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 30, 2016 10:45 AM EDT Reads: 750
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 30, 2016 10:45 AM EDT Reads: 441
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 30, 2016 10:45 AM EDT Reads: 4,478
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Sep. 30, 2016 10:45 AM EDT Reads: 2,754
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 10:30 AM EDT Reads: 554
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 10:30 AM EDT Reads: 233
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 10:30 AM EDT Reads: 239
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Sep. 30, 2016 10:30 AM EDT Reads: 3,025
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Sep. 30, 2016 10:15 AM EDT Reads: 3,353
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 30, 2016 10:15 AM EDT Reads: 1,296
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 30, 2016 10:00 AM EDT Reads: 4,225
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Sep. 30, 2016 10:00 AM EDT Reads: 2,400
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 30, 2016 10:00 AM EDT Reads: 2,751
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 30, 2016 10:00 AM EDT Reads: 1,831
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Sep. 30, 2016 10:00 AM EDT Reads: 1,223
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Sep. 30, 2016 09:45 AM EDT Reads: 3,264
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 09:45 AM EDT Reads: 243