Welcome!

Linux Containers Authors: Elizabeth White, PagerDuty Blog, Liz McMillan, Pat Romanski, Yeshim Deniz

Related Topics: @ThingsExpo, Java IoT, Linux Containers, Containers Expo Blog, @CloudExpo, @BigDataExpo

@ThingsExpo: Article

‘Business as Usual’ Not an Option

Consumer experience meets enterprise utility and function

This month, we released our latest MetraNet® 8.0 software. What makes this release particularly exciting is that it bridges the gap between the complex business models and customer and partner empowerment that is unique to MetraTech with the user experience typically found in consumer software. In other words, form meets utility and function without compromise.

Enterprises across all industries are being forced to adapt to unprecedented levels of change. If there is one phrase that needs to be removed from the enterprise vernacular, it is "business as usual." Today business is messy and anything but usual. Enterprises are under pressure to evolve at a pace unlike anything we have seen before, and in a competitive environment that demands innovation and does not tolerate ‘me too' mediocrity or services.

The evolution of Internet of Things (IoT), Cloud, and Everything-as-a-Service (XaaS) is creating a fundamental transformation in the world of enterprise software. One of the greatest impacts is on billing software, the heart pacer for any company - after all without billing it is just a hobby.

Enterprises must be able to embrace change and exploit market opportunities as they arise and their billing platforms cannot get in the way. A static position is a commodity position and those companies that cannot adapt services and business models to evolving market conditions will not grow or worse yet, cease to exist. Billing systems have to support changing business models not simple price changes. The entire approach to pricing, introducing products and services to market, collecting revenue and compensating partners must be rethought, but adapting to this new environment can be challenging across the following fronts:

Business complexity
Today's enterprises are global and serve local markets where the brand, product and pricing strategy are often unique to a region and partner. While it is imperative to support regional requirements, corporate needs visibility and adherence to policies for brand control and pricing. In addition, the dual forces of increasing business model complexity and the need to provide a consumerized user experience are colliding.

Traditional enterprise software powerhouse companies are under attack as a result of Cloud, digital and XaaS. The standard no-risk decision to simply select a familiar supplier can now mean death for a business. For far too long, enterprise software lagged behind that of consumer in usability and ease of use. But now business users are bringing their consumer devices and apps to the office, and expect business apps to have the look, feel and usability of their mobile devices or social platforms. The new modern approach for building enterprise software is to focus on helping business users perform their daily routines and access the information they need to be empowered and successful - in a user friendly way.

Flexibility to adapt at the pace of business
The new competitive landscape rewards companies with a deep understanding of their customers and markets. Information that is intuitive and readily accessible enables enterprises to respond to changing business requirements with agility. The ability to easily decode complex data and turn it into information that is relevant to stakeholders across the organization is critical. But what do you do with the information once you've attained it and want to adjust and act?

Having the ability to quickly adjust and make changes is the equivalent of enterprise gold. The inevitable evolution path, driven by user demand, is in the direction of user-driven configuration. The next level of user-empowerment is here: by manipulating metadata and generating XML scripts, expert users can readily adjust process flows, create new processes, create new fields, and develop more and more complex decision criteria that profoundly determine the way the application can be used to support a business. The best enterprise applications have already moved the balance towards user-driven configuration. This not only makes business users very happy but also reduces the turnaround time for changes, accelerates time to market for services and reduces costs.

Products become services
The as-a-service movement is having a profound impact in every vertical market. Products are transitioning to services (actions supported by things), and they differ in several important ways from products (things supported by actions). While product options are generally well-defined up front by the manufacturer, customers want to mix and match pieces of different services and essentially create their own unique offerings. The definition of the service can easily become fuzzier as you serve more customers. Customers know that customizing a mass-produced product is a challenge, but they think it's easy to fine-tune a service. It doesn't come pre-formed in a box, after all.

But, unlike products, services tend to be fuzzy around the edges, and they can be shape-shifters. The world of XaaS will enable a lot of shape-shifting through customization, bundling and mash-ups. Some service providers will embrace this, while others will struggle to keep up.

Embracing the inherent flexibility of services means using software that is inherently flexible enough to do the job.

Addressing multiple vertical industries
Services and applications are all software components that are interconnected and increasingly cross-vertical as Cloud and IoT breakdown silos. These days it seems as if every company wants to develop an industry vertical strategy. Companies are building entire partner ecosystems and recruiting talent from companies in financial services/insurance, health-care/life sciences, retail/consumer products, communications/media, automotive industries to address these markets. The charter is clear: grow revenues across vertical industries and recruit Independent Software Vendors (ISVs), System Integrators and application developers to build solutions to take on old guard software vendors. This requires software platforms that are adaptable enough to support the unique requirements of multiple vertical markets through extensions on top of core software.

Turning data into actionable information
Business stakeholders across the enterprise must be empowered to make decisions that support revenue and profitability objectives. The ability to derive meaningful information from data is critical, as is being able to adjust and quickly make changes. The overwhelming amount of data available makes the process all the more difficult.

Anyone that is interacting with customers and partners need to be empowered to drive personalized interactions and proactive upselling. As a result, the greatest impact on enterprise software is the user experience. Companies that embrace the strengths of consumer apps from a usability perspective will unlock value across the entire enterprise. A well designed enterprise UI is intuitive and shows that thought was put into the function and it is tailored to specific business processes. Of course it should also be visually impressive.

However, what you often see these days are lightweight consumer applications more suited for Internet merchants being targeted at enterprises. Sure, there are high-quality visual elements in the user interface that make these glossy and slick, but here is the problem: if the application compromises the ability for a business to differentiate and compete in the market; the product soon loses its luster.

The modern enterprise is upon us
We must embrace the challenge of an expanding service universe with a limitless number of possibilities and service combinations. Making a dynamic portfolio of services available and usable, monetizing that portfolio - as well as ensuring that each contributor to these increasingly complex value chains is compensated is exciting. There is no doubt that to be successful in this evolving environment, organizations will have to change many aspects of the way in which they run their businesses. Not all of the traditional business models, tools, relationships or ways of working will survive. That's evolution.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.