Welcome!

Linux Containers Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Amit Gupta

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing, @BigDataExpo

@CloudExpo: Blog Post

The Future of Cloud Hosting By @AtlanticNet | @CloudExpo [#Cloud]

The cloud ultimately represents not closure, but change

Five Trends That Will Shape the Future of Cloud Hosting

With $13 billion expected to be spent by American businesses alone in 2014, the cloud should no longer be considered an alternative IT model. The demand for hardware to run traditional infrastructures is in a nosedive. IBM is spending $1 billion this year, matching the amount it spent in 2013, on "workforce rebalancing" (the company's lingo for widespread layoffs). Cisco is experiencing a similarly negative impact, with a 4% decline in revenue for its equipment expected this year.

Despite those pieces of bad news for major technology brands, the cloud ultimately represents not closure, but change. It's been a gradual transition from the established to the innovative, in large part due to concerns over security. Cloud security experts scored a major victory in 2011 when Gen. Keith Alexander announced that the Pentagon would be deploying the new technological approach.

With more businesses sold on the cloud, development is accelerating, and the landscape is rapidly evolving. The following are five major trends that will change the shape of the cloud moving forward.

  1. Real-Time Per-Second Billing: One of the most compelling features of the cloud is that you pay for resources "on-demand." However, demand has typically been defined by the maximum use per billing segment (such as each hour). However, we don't pay for electric usage for an hour when we switch off the light, and we shouldn't have to do that with the cloud either. Billing based on moment-by-moment use will cut costs drastically for large server deployments. My company has seen a significant adoption of per-second billing by other cloud hosting providers after we introduced the model (coupled with real-time usage reporting to ensure predictability) to the market.
  2. Plan Standardization: On-demand billing of the cloud is enabled, in part, by the cloud's extraordinary elasticity. Despite the adaptive potential of the cloud to meet specific circumstances, users want pricing, sizes, and plans that fall within simple parameters. Just like when buying a sandwich, when we seek cloud services, we want menu items we have the option to adjust, not just a bunch of ingredients. To streamline the buying process, cloud packages will move away from à la carte pricing to bundle pricing - with all resources included, and with peak and off-peak consumption taken into account.
  3. From Hard to Solid: Those who have recently explored the cloud market may have noticed the rise of the "SSD cloud." Currently limited to early adopters, the transition from the hard disk drive (HDD) to the solid state drive (SSD) is gaining traction. The SSD is considered more advanced technology because it contains no moving parts and consistently offers better performance than an HDD. Although these drives have been extant for many years, their price has (happily) plummeted, with a drop of approximately 70% between 2009 and 2012. Their total cost of ownership (TCO) has decreased as well: a broadly inclusive 2013 energy-efficiency analysis revealed 5.4 times greater power-efficiency, on average.
  4. Cloud, Localized: As mentioned above, IBM's hardware business is being downsized. However, the company is shifting its focus into virtual machines distributed across the globe, with plans for 15 new SoftLayer datacenters underway. Other cloud providers are adding locations in markets around the world as well. Latency is reduced automatically with this strategy: cloud management platforms choose the available machine that's closest to the user. Other hosting companies, including Atlantic.Net, are rapidly deploying nodes in diverse geographic markets as well.
  5. Leapfrogging: Research published by Pew Research this year shows that many developing countries have exhibited what's called leapfrogging with phones, jumping over landline use and straight into the cell phone era. The same process is being repeated with Web infrastructure: businesses in emerging markets are skipping dedicated servers and moving straight into cloud environments.

Beyond those five general trends, the applications of cloud hosting are expanding as well. Indiana University computer scientist Geoffrey C. Fox, PhD, has noted the vast implications for biomedical research, stating that a cloud server can perform many operations faster than a supercomputer. Cloud hosting providers are attempting to match the pace of the cloud as they adjust to user expectations and competition in this rapidly changing industry.

More Stories By Marty Puranik

Marty Puranik is founder, president and CEO of Atlantic.Net, a profitable and growing Hosting Solutions Provider in Orlando. In 1994 Marty and a classmate founded Atlantic.Net from their dorm rooms at the University of Florida. Operating under the name ICC Computers, they quickly developed a reputation for quality and service and in 1995 launched one of the first commercial Internet services in North Florida. In 1996, ICC ceased retail operations to focus solely on Internet connectivity. Under Marty’s leadership Atlantic.Net became one of Florida’s largest privately-owned ISPs, providing Internet access in cities and small towns throughout Florida and the southeastern United States. Marty’s strengths as a leader and visionary have helped him lead a successful business for 17 years.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...