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Introducing The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures

Kaufmann Mercantile's First Book, a Trusty Compendium of Know-How and Guide to Living Well, is Now Available for Pre-Order

NEW YORK, Sept. 17, 2015 /PRNewswire/ -- Have you ever wondered how to shuck an oyster? How to fold a pocket square or sew a button? How to saber a champagne bottle for a special occasion? Dedicated to empowering people with the tools and know-how to create a slower, more thoughtful home, online retailer Kaufmann Mercantile has assembled a guide to living well in the twenty-first century in The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures  (Princeton Architectural Press; October 6, 2015; $24.95; hardcover).  Co-Edited by Kaufmann Mercantile Editorial Director Alexandra Redgrave and Author Jessica Hundley, with an introduction by Kaufmann Mercantile CEO and Founder Sebastian Kaufmann, The Kaufmann Mercantile Guide is now available for pre-order at kaufmann-mercantile.com/book.

The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures (Princeton Architectural Press; October 6, 2015; $24.95; hardcover)

Drawing on a deep appreciation for the simple pleasure of learning and discovery, Kaufmann Mercantile set out to provide a reference tool for creating meaningful experiences with the products that fill the home; a place and page for people to turn to for guidance and inspiration. The Kaufmann Mercantile Guide is a trusty companion that empowers readers with forty-eight how-tosspanning five categories, includingKitchen, Outdoors, Home, Garden, and Grooming, on everything from caring for cast iron pans to mastering a basic knot.  Each step-by-step project includes suggested tools that can help one get the job done, whether a dibber for planting or authentic BBQ smoking bags for the grill. 

"This book began out of a curiosity for how we grow, build, and craft the world around us. We discovered that there's an art to a simple task done well," said Sebastian Kaufmann, CEO and Founder of Kaufmann Mercantile. "We've pooled knowledge gleaned from working with makers and designers from around the world to bring our expertise to urban and cabin dwellers alike, a place and page for people to turn to for guidance and inspiration."

The Kaufmann Mercantile Guide grew from the very roots of the company: A blog called Kaufmann Mercantile 'References'. Before launching products on his website in 2010, Sebastian Kaufmann set out to engage with like-minded consumers, those searching for better quality, purpose-built products that will last for a lifetime. His first post was a love letter to the Estwing Hammer, which Kaufmann Mercantile still carries to this day.  Five years and over 300 articles later, Kaufmann Mercantile's blog (now Field Notes) serves as a supplement to Kaufmann Mercantile's online store of well made everyday classics, featuring a library of how-to guides and Q&As with makers, artists and designers.

To pre-order The Kaufmann Mercantile Guide visit, kaufmann-mercantile.com/book  and vimeo.com/kaufmannmercantile for supplemental video how-tos. For more information on Kaufmann Mercantile, visit kaufman-mercantile.com and follow on Facebook, Pinterest, and Instagram.

About Kaufmann Mercantile

Kaufmann Mercantile is an online store focused on bringing grounded, meaningful experiences into people's busy lives through high-quality products with timeless design, spanning from home wares to accessories, gardening tools and office and kitchen supplies. The company's product ethos lies in choosing only the best products and creating its own when the best is unavailable - doing the hard work for customers.  Kaufmann Mercantile started as a blog, Kaufmann Mercantile 'Field Notes,' which then evolved into an online store, featuring a library of essays on the history of materials, how-to guides and Q&As with makers, artists and designers, delving into the lifestyle and ethos behind the products on its website. The content now serves as a supplement to Kaufmann Mercantile's online store of high-quality everyday classics and tells the story behind the movers and shakers.

Photo: http://photos.prnewswire.com/prnh/20150917/267592 


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SOURCE Kaufmann Mercantile

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