Welcome!

Linux Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Liz McMillan, Carmen Gonzalez

Related Topics: Eclipse

Eclipse: Article

Coremetrics Reveals the Face of the New Marketer at Its Client Summit 2007

Clients, partners and industry experts meet in New Orleans to share and learn best practices for eBusiness success

SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics, the leading provider of online marketing optimization solutions, hosted its annual Client Summit -- Revealing the Face of the New Marketer -- last week in New Orleans. More than 250 eBusiness professionals met to explore the digital marketing industry and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics' long term roadmap. The conference drew attendees from a variety of industries and more than 100 industry leading companies, including Bank of America, W.W. Grainger, Circuit City, Staples, The Weather Channel, Williams-Sonoma, Kodak Gallery, Victoria's Secret, and IBM.

Coremetrics President and CEO Joe Davis kicked off the event by revealing the face of the new marketer, sharing online marketing trends. He was followed by Adam Sarner from Gartner who discussed the growing importance of marketing to the overall organization. Keynotes also included John Squire, Coremetrics Senior Vice President, who shared Coremetrics product vision and roadmap and Bryan Eisenberg, co-founder of Future Now, Inc., who provided techniques for improving conversion.

Best practices sessions, co-presented by Coremetrics experts and its clients, delivered actionable insights into using web analytics and precision marketing solutions to optimize eBusiness success. Topics ranged from Web 2.0, Behavioral Targeting and Search, to Multichannel Marketing, Measuring Key Site Events and more. Client case studies from Anthropologie, Benchmark Brands, Circuit City, Eckler's, Hanover Direct, IBM.com, Macy's, People to People, PETCO, Pottery Barn, Quicken Loans, QVC, and Victoria's Secret illustrated demonstrated success.

Clients also had the opportunity to participate in advanced training sessions focused on paid search optimization, managing site tools, effectively performing and measuring site a/b tests, retention marketing, analyzing conversion funnels and landing page optimization.

Coremetrics continued to recognize its client "A-List" award winners, recognizing the brands, which have shown an exceptional commitment to leveraging web data within their organization and have demonstrated the ability to act on that data to move their business forward. The "A-List" represents, not just leaders in online marketing, merchandising, and site design, but companies that have delivered a consistent track record of business success and have set a new bar for achievement in eCommerce. This year's recipients included Anthropologie for "Ambition," Macys.com for "Alliance," an Internet Retailer Top 20 for "Adoption," and Bass Pro Shops for "Achievement."

The popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers showcased ways to maximize ROI, implement advanced applications of LIVE Profiles, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics. Attendees received a sneak peek at the next two releases of Coremetrics as well as advancements in Coremetrics Search, Coremetrics Search Engine Optimization, Coremetrics Marketplace, and new user interface enhancements. YourAmigo Vice President of Global Sales & Marketing Gary Smith described his experience at Client Summit. "The quality of conversations with customers at Coremetrics' Client Summit was fantastic. There was tremendous interest and enthusiasm for the new Coremetrics SEO solution, powered by YourAmigo, and we are really looking forward to attending next year."

Twenty Coremetrics partners demonstrated integrated, closed-loop online marketing systems for eBusiness initiatives. Sponsoring partners included Bazaarvoice, BizRate Research, Brulant, Catapult by Coe-Truman Technologies, Commission Junction, e-Dialog, Endeca, Exmplar, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail who benefited from significant networking opportunities. "This year's Coremetrics Client Summit was truly a memorable event," stated Optimost Director of Marketing Kevin Patterson. "I was extremely impressed by the quality of the attendees, and the schedule gave us plenty of opportunities to have very productive conversations with customers, prospects, and partners throughout the event."

"The Coremetrics' Client Summit is a great venue for meeting with leading edge marketers that have a common interest in utilizing analytics for better eCommerce marketing initiatives. Exmplar continues to participate as we re-engage with existing clients and always meet new, highly qualified and interested potential partners. The summit is well organized, managed and structured for significant networking time," said Exmplar Vice President of Sales Diane Turner.

Coremetrics President and CEO Joe Davis emphasized the importance of online marketers keeping pace with today's rapidly changing marketplace. "We are committed to helping our clients leverage new technologies to create the ultimate visitor experience," said Davis. "Feedback from our clients indicates that the Coremetrics Client Summit 2007 was an unqualified success. The message was clear -- attendees are poised to adopt best practices for getting the most from their web analytics."

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721- CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

Coremetrics

CONTACT: Press/Analyst Inquiries, Louise Tipton of LEWIS PR for
Coremetrics, +1-415-992-4400, or [email protected], or
[email protected]

Web site: http://www.coremetrics.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...