|By PR Newswire||
|March 30, 2007 04:48 PM EDT||
SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics, the leading provider of online marketing optimization solutions, hosted its annual Client Summit -- Revealing the Face of the New Marketer -- last week in New Orleans. More than 250 eBusiness professionals met to explore the digital marketing industry and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics' long term roadmap. The conference drew attendees from a variety of industries and more than 100 industry leading companies, including Bank of America, W.W. Grainger, Circuit City, Staples, The Weather Channel, Williams-Sonoma, Kodak Gallery, Victoria's Secret, and IBM.
Coremetrics President and CEO Joe Davis kicked off the event by revealing the face of the new marketer, sharing online marketing trends. He was followed by Adam Sarner from Gartner who discussed the growing importance of marketing to the overall organization. Keynotes also included John Squire, Coremetrics Senior Vice President, who shared Coremetrics product vision and roadmap and Bryan Eisenberg, co-founder of Future Now, Inc., who provided techniques for improving conversion.
Best practices sessions, co-presented by Coremetrics experts and its clients, delivered actionable insights into using web analytics and precision marketing solutions to optimize eBusiness success. Topics ranged from Web 2.0, Behavioral Targeting and Search, to Multichannel Marketing, Measuring Key Site Events and more. Client case studies from Anthropologie, Benchmark Brands, Circuit City, Eckler's, Hanover Direct, IBM.com, Macy's, People to People, PETCO, Pottery Barn, Quicken Loans, QVC, and Victoria's Secret illustrated demonstrated success.
Clients also had the opportunity to participate in advanced training sessions focused on paid search optimization, managing site tools, effectively performing and measuring site a/b tests, retention marketing, analyzing conversion funnels and landing page optimization.
Coremetrics continued to recognize its client "A-List" award winners, recognizing the brands, which have shown an exceptional commitment to leveraging web data within their organization and have demonstrated the ability to act on that data to move their business forward. The "A-List" represents, not just leaders in online marketing, merchandising, and site design, but companies that have delivered a consistent track record of business success and have set a new bar for achievement in eCommerce. This year's recipients included Anthropologie for "Ambition," Macys.com for "Alliance," an Internet Retailer Top 20 for "Adoption," and Bass Pro Shops for "Achievement."
The popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers showcased ways to maximize ROI, implement advanced applications of LIVE Profiles, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics. Attendees received a sneak peek at the next two releases of Coremetrics as well as advancements in Coremetrics Search, Coremetrics Search Engine Optimization, Coremetrics Marketplace, and new user interface enhancements. YourAmigo Vice President of Global Sales & Marketing Gary Smith described his experience at Client Summit. "The quality of conversations with customers at Coremetrics' Client Summit was fantastic. There was tremendous interest and enthusiasm for the new Coremetrics SEO solution, powered by YourAmigo, and we are really looking forward to attending next year."
Twenty Coremetrics partners demonstrated integrated, closed-loop online marketing systems for eBusiness initiatives. Sponsoring partners included Bazaarvoice, BizRate Research, Brulant, Catapult by Coe-Truman Technologies, Commission Junction, e-Dialog, Endeca, Exmplar, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail who benefited from significant networking opportunities. "This year's Coremetrics Client Summit was truly a memorable event," stated Optimost Director of Marketing Kevin Patterson. "I was extremely impressed by the quality of the attendees, and the schedule gave us plenty of opportunities to have very productive conversations with customers, prospects, and partners throughout the event."
"The Coremetrics' Client Summit is a great venue for meeting with leading edge marketers that have a common interest in utilizing analytics for better eCommerce marketing initiatives. Exmplar continues to participate as we re-engage with existing clients and always meet new, highly qualified and interested potential partners. The summit is well organized, managed and structured for significant networking time," said Exmplar Vice President of Sales Diane Turner.
Coremetrics President and CEO Joe Davis emphasized the importance of online marketers keeping pace with today's rapidly changing marketplace. "We are committed to helping our clients leverage new technologies to create the ultimate visitor experience," said Davis. "Feedback from our clients indicates that the Coremetrics Client Summit 2007 was an unqualified success. The message was clear -- attendees are poised to adopt best practices for getting the most from their web analytics."
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721- CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.Coremetrics
Web site: http://www.coremetrics.com/
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
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The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
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How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Nov. 27, 2014 03:00 PM EST Reads: 1,285
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 27, 2014 03:00 PM EST Reads: 1,454
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 27, 2014 01:00 PM EST Reads: 1,652
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,266
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,215
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,222
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 27, 2014 07:45 AM EST Reads: 1,504
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 27, 2014 07:00 AM EST Reads: 1,480
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,310
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,373
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Nov. 27, 2014 04:00 AM EST Reads: 1,213
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,165
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 26, 2014 02:00 PM EST Reads: 1,607
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,715
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,615
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 1,738
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,776