"Adobe continues to be an industry leader in their approach to innovation by delivering new ways for audiences to experience rich, interactive content. We are excited about supporting this latest initiative that will make it easier for our joint customers to facilitate broad distribution of Adobe Flash-based video," he added.

Delivered as a lightweight download, Adobe Media Player enables higher quality Flash format playback, the ability to download and view videos offline, ways to discover interesting new shows, full screen playback, one-click viewer ratings, and a Favorites feature that automatically downloads new episodes of favorite
TV shows or video podcasts, according to Adobe. The player is cross-platform, based on open standards -- including RSS and SMIL -- and brings viewers the highly
desired ability to play the web's most popular video format outside of their browser.

For content publishers, Adobe says the new product enables better ways to deliver, monetize, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play.