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'Don't Get Cabled': New EMBARQ(TM) Ad Campaign Promotes EMBARQ's More Reliable Home Phone Service

'Don't Get Cabled': New EMBARQ(TM) Ad Campaign Promotes EMBARQ's More Reliable Home Phone Service

LAS VEGAS, April 19 /PRNewswire-FirstCall/ -- EMBARQ understands how important it is for its customers to complete their home phone calls and is committed to having the most reliable network. Results from a new, independent research study support this commitment and found that EMBARQ(TM) Home Phone service is more reliable than Cox(TM) telephone service in the Las Vegas market. The study found that calls are seven times more likely to not be completed if you're using Cox(TM) telephone service instead of EMBARQ(TM) Home Phone service. The research results are at the center of the new, "Don't Get Cabled," advertising campaign by EMBARQ .

(Photo: http://www.newscom.com/cgi-bin/prnh/20070419/AQTH088 Logo: http://www.newscom.com/cgi-bin/prnh/20060516/EMBARQLOGO )

The "Don't Get Cabled" campaign focuses on call completion and dropped call research testing the reliability of voice service offered by EMBARQ and Cox in the Las Vegas market. Key findings from the study show that the EMBARQ(TM) Home Phone service call completion rate was significantly better than the Cox(TM) telephone service call completion rate. The study defines call completion as successfully making a connection to the called number or receiving call audio on the first attempt.

The advertising campaign, executed across print, radio and outdoor media, was derived from telecom consumer feedback which concentrated on the need for reliability in communication services. The campaign brings to light the frustrating side effects of less reliable telecommunications services.

"Reliable communications service is critical to consumers who want to stay in touch with family and friends and effortlessly take care of their day-to-day needs," said Mark Kenyon, vice president of Consumer Marketing at EMBARQ. "People tend to take home phone reliability for granted; this study suggests they shouldn't."

The independent research study was conducted in Las Vegas by Keynote Competitive Research, the research group of Keynote(R) Systems, Inc., and tested reliability using both Cox(TM) telephone service and EMBARQ(TM) Home Phone services. The calls were placed from multiple locations, dispersed throughout the Las Vegas service area.

In addition to reliable home phone services, EMBARQ also offers High-Speed Internet, Wireless service and Satellite TV, available at EMBARQ(TM) Retail Store locations throughout Las Vegas. For more information, visit embarq.com.


Embarq Corporation , headquartered in Overland Park, Kansas, offers a complete suite of common sense communications services. The company has approximately 20,000 employees and operates in 18 states. EMBARQ is included in the S&P 500.

For consumers, EMBARQ offers an innovative portfolio of services that includes reliable local and long distance home phone service, high-speed Internet, wireless, and satellite TV from DISH Network(R) -- all on one monthly bill.

For businesses, EMBARQ has a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers. This service portfolio includes local voice and data services, long distance, Business Class DSL, wireless, enhanced data network services, voice and data communication equipment and managed network services.

EMBARQ believes that by focusing on the communities the company serves and by employing common sense and practical ingenuity, it is able to provide customers with a committed partner, dedicated customer service and innovative products for work and home. For more information, visit http://embarq.com/ .

Embarq Corporation

CONTACT: Vicki Soares, +1-702-203-0002, [email protected], or
Stephanie Meisse, +1-419-610-3142, [email protected], both of
Embarq Corporation

Web site: http://www.embarq.com/

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