Welcome!

Linux Containers Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

Related Topics: @CloudExpo, Cloud Security, @DXWorldExpo

@CloudExpo: Article

A Trial Balloon Takes Flight into the Cloud | @CloudExpo #Cloud

What the SDFC & AWS Project means for stakeholders

Humorous metaphor about the cloud aside, this is a not-so-lighthearted article. This is the convergence of progress, loss, and humility.

In the fall of 2015, Salesforce.com (SFDC) announced upcoming initiatives for the Internet of Things. What we now know is that it was envisioned with AWS as its backbone.

By some accounts, the affected infrastructure team at SFDC advocated fiercely for themselves. After all, they had built something in the industry which is still unparalleled, despite many newcomers in the field. Salesforce.com was all about the cloud, even when it was derided, not like today when everyone who's not rushing to it is considered ancient.

Trial Balloon
The SFDC staff is well-known for being forward-thinking, customer-centered, and on the verge of being rabid fans of their own products. SFDC has reached the notoriety it has, partly because they are constantly willing to re-invent the product, support the developer community, and delight their customers. But still, they did something that too many technical workers are familiar with.

The trial balloon was a single project; it worked well enough that AWS could pitch taking over more, and they found a receptive audience in Mr. Benioff. It may not be a full-scale migration to AWS now, but it's significant enough to cause some trepidation. $400 million

Taking Flight
What does this new relationship mean for customers and employees of SFDC and AWS?

Not all customers are affected in like manner. Large consumers of these services already have an affinity for certain cloud service providers. Developers and other engineers, I believe, will bear the brunt of these changes, for better or for worse. It is not simply experimentation on their part, for the sake of keeping up with cool technology. it is also their livelihood. There's always more material to learn than time in which to learn it. Continuous education is important, but by no wise, easy.

As well as some niches in tech may pay, disruptions like these always send a tremor, a signal, through the industry. Since AWS' popularity is still on the upswing, those engineers could conceivably expand their skillset to include it. But I'm sure that, given SFDC's standing in the industry, they never thought that they could be so easily displaced.

Cloud Consolidation
In recent years and months, companies large and small make various claims about how they're powering the cloud. Such names include "traditional" companies that are better known for being stodgy, as well as true upstarts: DigitalOcean, RackSpace, IBM, EMC, Microsoft, HP Enterprise, and more. The next tier of vendors offer services that are built on top of the offerings by companies like Rackspace, but they are offering essentially the services under their own label.

In a world where our choices are seemingly always expanding, this is a sobering reminder that consolidation is still part of the equation.

More Stories By Kareen Kircher

Kareen Kircher is a passionate technologist with over 15 years of experience, a problem-solver, and fan of efficiency and automation. Founder: www.devopsadvisors.com Blogger at www.kareenkircher.com/blog Writer, Speaker featured on WNYC TV, www.cmcrossroads.com, SYS-CON Media, and Salesforce.com's Dreamforce conference.

IoT & Smart Cities Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.