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Laszlo Systems Named "Diamond Sponsor" of AJAXWorld Conference & Expo

AJAXWorld Announces OpenLaszlo Seminar To Take Place September 25, 2007

SYS-CON Events announced today that Laszlo Systems named a “Diamond Sponsor” of AJAXWorld Conference & Expo 2007 West, which will take place September24-26, 2007, at the Santa Clara Convention Center, in Santa Clara, California.

Laszlo Systems is the original developer of the open source platform OpenLaszlo, and provider of Rich Internet Applications and services that advance the Web experience. OpenLaszlo is an XML-native foundation for building next generation Web applications that increase customer retention, conversion and brand loyalty. Laszlo provides comprehensive support services, education, and commercial application modules so that any company can easily make the move to Rich Internet Applications.

On September 25, 2007 SYS-CON Events will host the
 Laszlo Track and The Next-Generation Web Application Development at the Santa Clara Convention Center, in Santa Clara, California.

Through a partnership with Laszlo Systems, SYS-CON Events presents a unique opportunity to learn from the greatest OpenLaszlo™ developers and practitioners in the world.

What is OpenLaszlo™?
Laszlo Systems is the original developer, and primary corporate sponsor, of the open source platform named OpenLaszlo. Offered as a free download to developers, OpenLaszlo is used to create applications that combine the rich user interface capabilities of desktop client software with the universally accessible, no-download features of web-delivered applications. With OpenLaszlo, developers can write once and run everywhere. That means OpenLaszlo applications will run on all leading Web browsers and on all leading desktop operating systems.

Session: 1 - Inside the U.S. Air Force: How AJAX Is Improving Communications and Quality of Life
Tony Tran, Vice President, Roundarch and Peggy Rackstraw, Federal Sector Manager, Laszlo Systems

With over 800,000 members, many of whom are stationed around the world, the U.S. Air Force is dedicated to providing the best communications experiences possible. By implementing the latest RIA and AJAX techniques, the USAF has been advancing real-time communications to enable servicemen to easily and instantly interact with their friends and family. This session will uncover the USAF's unique communications challenges, as well as how Laszlo's products, including Laszlo Mail and Laszlo Digital Life, are making a difference. Attendees will see why Laszlo Mail is proving to be a better alternative to higher-cost and higher-maintenance desktop solutions, and how the USAF is planning to improve the lives of their global personnel with Laszlo's Digital Life suite.

Session: 2 - Laszlo Overview: AJAX, RIA, Web 2.0, Open Source, and More
David Temkin, Founder and Chief Technology Officer

Laszlo is the leading global provider of Rich Internet Application software and is the original developer of the OpenLaszlo open source platform. This session will provide an overview of the company's history, the current adoption of OpenLaszlo, and the latest product announcements, including a look at OpenLaszlo 4.0 and Laszlo Webtop. In addition, Laszlo's founder, David Temkin, will explore the various Web 2.0 application development technologies available that are aimed at bringing desktop-like fluidity and increased ease-of-use to the online experience. Attendees will also get a chance to view a few live Ajax applications in action, and delve into why and how they're impacting businesses' bottom lines.

Session: 3 - Beyond the Buzz Words: Real-World AJAX Success Stories
Pierre Legagneur, Partner, Sr. Project Engineer, OgilvyInteractive, Gregory Fisher, President, CTM Consulting Co, Kent Libbey, Chief Marketing Officer, Laszlo Systems

Join Laszlo and a panel of development experts for an in-depth look at some of today's most popular Ajax applications. In addition to revealing never-before-seen Ajax use cases that are currently being implemented in America's largest corporations, the panelists will also be discussing a range of hot topics, including the future of Ajax adoption, what it takes to appeal to the masses, the latest RIA development trends, and how the current web paradigm is changing across industries.

Session: 4 - Laszlo Keynote: The Browser, the Portal, and the Desktop
David Temkin, Founder and Chief Technology Officer

Over time, different architectures and experiences have been used to provide integrated access to multiple applications. Prior to the web, the desktop, as embodied by Windows, Macintosh and similar systems, served as the unifying container for multiple applications. The advent of the browser and of personalized content brought us the consumer portal, followed by the enterprise portal. Now, with advances in Ajax and RIA technology, the line between the browser and the desktop is becoming blurred. Web applications are being integrated with the desktop; desktop-like applications run on the web. Where is this leading? In this keynote, David Temkin, Laszlo Systems' founder and CTO, discusses today's trends in user experience, programming models, and infrastructure, and lays out a path to a device-independent, network-centric world, where the desktop itself can be delivered as a hosted service, and accessed from network-connected devices beyond the PC.

Session: 5 - Creating the Cinematic User Experience: The Developer/Designer Collaboration
Bret Simister, Co-founder and Chief Interface Architect

A new paradigm of software development has emerged. Creating user experiences that transform fluidly between application states, make use of animation to assist and educate in the function of an application, as well as to create a brand identity beyond those functional aspects, is what Laszlo calls the Cinematic User Experience. As this new paradigm of software development evolves, so do the team dynamics of how designers and developers work in collaboration. This presentation will explore some of the core principles behind Cinematic User Experiences, the benefits gained, and the current approaches in team dynamics for designing software with a cinematic flare.

Session: 6 - Introducing Laszlo Webtop: A Look at the New Online Desktop
Robb Beal, Principal Systems Engineer, Laszlo Systems

In this presentation, we'll introduce Laszlo Webtop, a framework for delivering multiple applications inside an advanced framework and window management system. Coupled with Webtop's breakthrough cinematic user interface is a corresponding server-based SOA framework that provides advanced data management APIs, manages authentication and single-sign on, and includes other features that make a performant, multi-application desktop in a browser a reality. Attendees will experience a live Webtop demo, showcasing applications including an address book, a mail client, IM and IM AV, and photo viewing - all with breakthrough integration between them via drag and drop of Smart Objects. They will also learn about the Webtop architecture and the various ways that developers can programmatically extend and integrate it. Finally, they will be shown how Webtop facilitates skinning through CSS and highly structured art assets.

Session: 7 - OpenLaszlo and AJAX: Building End-to-End Rich Internet Applications
Adam Wolff, Chief Software Architect, Laszlo Systems

OpenLaszlo is the leading open source platform for building and deploying advanced AJAX applications. In this session, we'll take a high-level look at the architectures that support OpenLaszlo applications. In addition to demonstrations of some high-profile examples on the web today, we'll also build a fairly complete example application from scratch. Finally, we'll examine the workings of OpenLaszlo 4.0, which allows developers to create DHTML or Flash from a single source code base. We'll conclude with a discussion of the pros and cons of each runtime environment, and the challenges of bridging the two with a single XML language and framework.

Session: 8 - Hands-On OpenLaszlo Training
Antun Karlovac, Training Director and Web Application Engineer

This introductory hands-on seminar will provide an overview of the open source OpenLaszlo architecture and development environment, as well as the basics to learning Laszlo's XML+JavaScript based coding language, called LZX. Attendees will discover OpenLaszlo's unique development attributes, including the secrets behind creating rich, custom-looking applications; connecting to a web service; compiling to different run-times, and much more. As an added bonus, you'll be able to walk away knowing how to build a simple AJAX application from scratch!

No prior OpenLaszlo experience is necessary to attend this session. Attendees are encouraged to bring their own laptops so they can follow along in real-time, although the materials provided will be useful to those who do not have a computer.

Note: Time to install OpenLaszlo and additional training materials will be allocated at the start of this seminar. However, Windows users should verify that they have the Java SDK 1.4 or later installed prior to attending. For installation instructions, please follow the path to download "JDK 6."

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

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