TOP-NOTCH KEYNOTES FROM RICH-WEB INDUSTRY LEADERS
The industry keynotes and General Sessions that will be enjoyed by the highly qualified audience of developers, engineers, architects, IT managers, C-level executives, and analysts in Santa Clara are:

"Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift"
Keynote Speaker
TED FARRELL Chief Architect for Tools & Middleware, Oracle

Much like it did for consumer Web applications such as Gmail and Netflix, AJAX is quickly injecting enterprise applications with a more dynamic and interactive user experience. But, with so many products and techniques available it is difficult for organizations to know where to start. A framework instead of guesswork is needed-one that balances both emerging and existing technologies to create a stable rapid application development environment. Furthermore, the next-generation, Web 2.0 user experience is as much about a richer interface as it is about empowering users with state-of-the-art social networking tools.

"Fueling the Next-Generation Web: a Peek Behind the Green Curtain"
Keynote Speaker
ROBERT BREWIN, Sun Distinguished Engineer and CTO of Sun's Software Group

The next-generation Web has emerged as the environment that provides the social fabric upon which the current and next generation of Internet participants can form communities, collaborate, interact, and share. The emergence of the interactive Web experience has driven technological change across the entire spectrum of Web applications, from client technology to the engines that drive the Web. This session will endeavor to provide a peek at the evolution of the rich connected client experience as well as a glimpse into what’s required in tomorrow’s networks and datacenters to support the these next-generation clients.

Developing Situational Applications with Web 2.0 Mashups
Speaker
ROD SMITH, IBM Fellow and Vice President of the IBM Emerging Internet Technologies organization

Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. He will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.

The Browser, the Portal, and the Desktop
Speaker
DAVID TEMKIN, Founder & CTO, Laszlo Systems

With advances in AJAX and RIA technology, the line between the browser and the desktop is becoming blurred. Web applications are being integrated into the desktop; desktop-like applications are running on the web. Meanwhile, web portals and start pages often host multiple applications, serving as a possible replacement desktop. So where do mobile phones and other non-PC devices integrate into this world?

In this keynote, David Temkin, Laszlo Systems' founder and CTO, discusses today's trends in user experience, programming models, and infrastructure, laying the foundation for a device-independent, network-centric world. Attendees will see how desktops themselves are being constructed for delivery as a hosted service and accessed from network-connected devices beyond the PC.


Let My People Mash: Empowering Business Users with Enterprise Mashups
Speaker
JOHN CRUPI, CTO, JackBe

Do your users complain they are enslaved by poor tools for getting at the information they need? Enterprise Mashups are one of the most compelling parts of Enterprise 2.0 technologies today because they unshackle users, allowing them to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways. This session will look at the ‘why’, ‘what’, and ‘how’ of mashups in the enterprise, discussing how Enterprise Mashups can be accomplished easily while still operating within the security and governance controls that enterprises require.

Connecting the Dots: The Distributed User Experience
Speaker
DAVE WOLF, VP, Cynergy Systems

For years we architected enterprise software as a highly scalable distributed model.  We moved the right parts of the architecture to the right parts of our network and onto the right kinds of hardware.  Data intensive subsystems were placed near the database.  Network intensive subsystems were placed on fast pipes.  Yet for years we never did this with the user experience.  We expected a mobile executive to work through the same experience as the office bound information worker. 

Today's Rich Internet Application architectures now allow us to distribute the right user experience, to the right form factors and delivery model, from the web to the desktop.  Software as a Service (Saas) has now really become Software And a Service (SAas).   Reusable business logic and reusable user experience controls, available online through the browser, and delivered right to the desktop.  Focused, relevant, and reusable, the distributed user experience brings the ROI to RIA.  Come join Cynergy, the leader in RIA design and development along with our guest Microsoft as we show incredible never-before-seen demonstrations introducing you to the truly distributed user experience.