Hot Banana, the Web Content Management Solution (CMS) from J.L. Halsey, is now available on salesforce.com’s AppExchange marketplace.

The two-way integration between Hot Banana’s Web content management solution and Salesforce means that both sales and marketing get what they need in the format they want. Marketing maintains full control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format. Hot Banana is available immediately for test drive and deployment at http://www.salesforce.com/appexchange.

Hot Banana users can build multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce. This lead generation and data transfer capability is available “out of the box” and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team.

About Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.