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John C. Dvorak's Microsoft Murder Plot: "How to Kill Linux"

How MS Might Lop Off Linux's Head, with "MS-Linux"

John C Dvorak's PC Magazine article called "How to Kill Linux," introduced the world to what he called "the lopped-off head approach" - the head being that of Linux, and the beheader being Microsoft.

Dvorak's notion is that, since the key to competitive success is to gain dominant market share with a proprietary product, all Microsoft needs to neuter Linux is to usher "MS-Linux" into the world, then cut the driver layer out of Windows and attach it to Linux directly.

"If Microsoft actually produced an MS-Linux that was the standard Linux attached to the driver layer of Windows, giving users full Plug and Play (PnP) support of all their peripherals, nobody would buy any other Linux on the market."

With that one driver element proprietary, in Dvorak's view, the murder plan might succeed, with Microsoft taking its distribution of Linux and selling it as a "lopped-off head."

Dvorak's key explanation is here:

"That means tearing away the entire top of Linux from the driver layer - and that would be MS-Linux. Users who needed to add the driver layers would be offered the standard Linux driver package, which would be attached with a utility program. The utility would sew the drivers back into Linux, resulting in an OS that would be more or less the same as everyone else's. Or the user could pay for the Windows drivers and attach those to MS-Linux, resulting in an OS that had the PnP benefits of Windows."

The suggestion naturally met with instant dislike and horror worldwide, with Dvorak being called everything from "strange" to "mad."

Strangest of all perhaps was the cloak-and-dagger way Dvorak chose to introduce the whole topic into his column. "While chatting over dinner with the executives of a middleware company during the recent RSA conference for encryption and security in San Francisco," he wrote, "I heard about a secret project. It concerned the development of a version of Linux that runs smoothly as a task under Windows."

The middleware company is never mentioned, but how many middleware companies are left, and of them how many think about Linux 24 x 7. We leave you, as ever, to draw your own conclusions.

John C. Dvorak's Bio: (http://www.dvorak.org/blog)

Current PC Magazine Columnist writing Inside Track, an essay and a weekly online column. These articles are licensed around the world. Also a weekly columnist for CBSMarketwatch, Info! (Brazil) and BUG Magazine (Croatia). Previously a columnist for Forbes, Forbes Digital, PC World, MacUser, PC/Computing, Barrons, Smart Business and other magazines and newspapers. Former editor and consulting editor for Infoworld. Has appeared in the New York Times, LA Times, SF Examiner, Vancouver Sun. Was on the start-up team for CNet TV as well as ZDTV. AT ZDTV (and TechTV) was host of Silicon Spin for four years doing 1000 live and live-to-tape TV shows. Also was on public radio for 8 years. Written over 4000 articles and columns as well as authoring or co-authoring 14 books.

2003 Award winner of the American Business Editors Association's national gold award for best online column of 2003.

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Most Recent Comments
SYS-CON France News Desk 11/13/05 02:35:10 PM EST

John C. Dvorak's Microsoft Murder Plot: "How to Kill Linux" John C Dvorak's PC Magazine article called 'How to Kill Linux,' introduced the world to what he called 'the lopped-off head approach' - the head being that of Linux, and the beheader being Microsoft.

Enterprise Open Source Magazine News Desk 11/13/05 02:12:51 PM EST

John C. Dvorak's Microsoft Murder Plot: "How to Kill Linux" John C Dvorak's PC Magazine article called 'How to Kill Linux,' introduced the world to what he called 'the lopped-off head approach' - the head being that of Linux, and the beheader being Microsoft.

Wei Wang 03/08/05 03:33:07 AM EST

Well. I think Mr. Dvorak is just trying to teach Microsoft how to kill ifself fast, instead of being a frog sitting in a pot of water that's being heated up.

Infernoz 03/08/05 03:06:24 AM EST

My opinion:

Dvorak is an idiot, a driver layer is not the answer e.g. how the hell do you install the drivers, with InstallShield, Windows Installer or other windows dependencies, tell me!

As for Linux, no full drivers for so-called fancy hardware and no usable alternatives for good Windows software mean I stay on my stable Windows XP Pro PC (fully firewalled w/ F/W router) without SP2.

Linux has some nasty glitches with Java, does not support TV and video cards properly, Dia and Gimp suck, like too much OSS software because the GUIs usability is alien and not up-to-date with current best practice, Mozilla, Open Office, Apple and even Microsoft should be the benchmarks for GUI design NOT archaic Unix-style widget sets.

Marcus H. Russell, P.E., L.S. 03/07/05 08:23:03 PM EST

My Main OS is eCS (OS/2) and it works the way I do. Lindows (Linux) is my secondary OS for bells and whistles.

cpayne 02/28/05 09:28:31 AM EST

MS doesn't perform
any moves without expecting big $$ in return. Dvorak is
seriously mislead, and in need of a long vacation in the
sunny south.

No matter what MS does or tries to do to "KILL"
Linux off, it only affects the typical home user who is
"intimidated by computers", but not the users who were here
from the humble beginnings of linux. Those of us who use it
for the right reasons.... because Linux works, and it is
maintained, and is free. We buy hardware based on Linux
compatibility and have survive thus far. If you want to
build the ultimate game PC, save your money and buy a PS2
or Gamecube. (Xbox is just a botched PC anyways)

Is the driving force behind Linux based on public sector
sales? If we think for a moment that Linux generates large
retail dollars for boxed copies, you must be a microsoft
employee.

On the other hand, IBM made truckloads of money for the
big support contracts for their OS/2 OS. Even though they
didn't make money off of selling the actual OS/2 OS CD's.
Lou Gerstner kinda squashed it while the momentum was
getting good, but it showed potential.

In a nutshell, retail sales is not the reason why Linux
is here and being used in homes and at the workplace. Once
Microsoft and others realize this they will move on to
other tasks at hand...... like... screwing up the HDTV media
industry. ;-)

Michael 02/28/05 08:36:01 AM EST

"friends find themselves getting irritated when placed in a situation where there is no alternative to Windows."

Exactly. And there are still *way* too many of those situations.

Like I said before, Foxpro is one of them.

There is a large body of existing programs written in Foxpro, a large body of very dedicated programmers who swear by the product, most of them since the pre-microsoft days when Fox Software hung out it's hat in Toledo, and not a single competitive product that even comes close.

Another huge obstacle is AutoCAD. There are some pale imitations for basic AutoCAD but nothing like Mechanical Desktop.

These are not, as someone else suggested, "Joe Sixpack" applications.

BrokenHalo 02/28/05 08:24:45 AM EST

I've been using Linux almost exclusively for about 8 years now, and have set up quite a few boxes with Slackware and Gnome for friends and relations.

Slackware does nothing to pre-configure devices, but my feeling is that its strength is that it doesn't get in the way while you do it manually, and that's good enough for me, since I'm fairly experienced at it by now. Windows is not always as easy to set up as claimed; I have come across a great many difficult deliveries, and problems, once encountered, tend to be intractable, since there is no interface to fix them, and indeed very often no useful error message.

On the linux boxes I set up, pretty much universal feedback is that the interface is much more attractive than Windows. In particular, font rendering is now far superior to Redmond's offering, and lots of those friends find themselves getting irritated when placed in a situation where there is no alternative to Windows.

Dave 02/28/05 03:38:28 AM EST

"Linux is not for people who only surf the web, read e-mail, word-process, etc."

COME AGAIN?

That's the *best* area for a person to be using Linux. Why pay exorbatent amounts of money for a platform that comes without office applications, and has the falkiest internet / email applications known to man? Why not just give that person a nice install cd of Mandrake, or better yet, a debian-based system like Knoppix (which really isn't difficult to install) or Ubuntu Linux, which is also quite a breeze to install. Your user doesn't have the bandwidth to download? No problem -- there are plenty of companies who will ship you a cd for a minimal price, or contact your local Linux User Group, who will most likely give you a cd *for free*.

On that cd, you will get a selection of great software, to accomplish all of your internet/email/office needs, some cool time-wasting games, and a friendly user interface. You will get an install less daunting than that of windows (proven in a study I read, and by my personal experience), an interface easier to use than windows (proven in the office network environment I manage, where my linux users are *very* happy with their machines, and prefer them over the windows equivalents). You will get software that is scrutinised by a large community of people who actually care about the software, not just taking money out of your wallet. You will get a system that boots faster (I mean real booting: not the psuedo-boot that you get with XP, where you can log in, and have an unresponsive system for the next 5-15 minutes), requires less expensive hardware (yes, that old PIII-500 that you have, with 128mb RAM, is an *ideal* candidate: no need to shell out for a fast, flashy machine, when you just want to do office/internet/email.)

Even better than all of that, you will become part of a community that helps one another -- getting help is never an issue, and doesn't have to cost you $55 a call, unless you opt in to be a part of something like Mandrake Club.

I'm afraid your argument is more full of holes than that pair of socks my wife keeps on nagging me about.

Does it matter? 02/28/05 01:09:16 AM EST

Linux is not for people who only surf the web, read e-mail, word-process, etc. Unles of course they feel like using Linux, and possibly messing around to get things 100%. Windows users use Windows because it "Just Works". Most people DO NOT build their own systems, they buy pre-manufactured ones. That is how Dell, MPC, et. al. stay in business. Most of these people will NEVER upgrade their OS, they'll use it until a couple years down the road when they feel they need something better, and then they'll just go on to buy another computer. Linux is not for these people. Linux was not made for these people. Linux was not to take down Windows. Linux was made for people with a deep interest in computers. Linux was made as a free alternative to Unix, which you will not find on any desktop outside of an academic or business related application. Linux could be a viable desktop operating system, but only packaged in the way Zaurus does their palmtops. Linux could work for a desktop for people that never upgrade their system, or change things. Because it would "just work" right from the manufacturer. Rant complete, you know it's all true.

ashokpai 02/27/05 11:52:17 PM EST

am i not glad to read this article. yeah, i sure had a lot of questions for the earlier article, but being not so technical, and not knowing the entire nuts and bolts made me nervous. but definetley - not scared or some half baked attack from MS. this one is the balm to calm !

Cormac 02/27/05 11:32:10 PM EST

First off, I'm a pro windows guy, and even we think the boy is totally off his rocker. If windows wants to Kill linux, its easily enough done by continueing where they are now and going forward.

WX Pro takes me 1 hour to install max, then say 15 minuts to get office in there, mabey 10 minuts getting hardware spefic drivers in there. Toss in the Virus scanner (havent seen a linux distro yet that comes with it, and their are linux viruses around) and boom I'm good to run in 2 hours max. Linux, and I have gone from Windows to linux and back several times checking on the state of other linux distro's, Fedora, Debian most recently, and I spend more time patching, upgrading, configureing, looking up documentation on the net. It took me 3 days to get InetD working so i got a working Ident server for IRC for running for crying out loud.

My point, linux is still far behind windows in a lot of areas. Replaceing the driver layer won't help a dam bit, thats really never where the enharent problems and fustrations in linux occured. Linux isnt going anywhere, people put off by old windows versions, and driver nightmares where 90% where between user and keyboard. REplaceing it with opensourse linux complied drivers... might as well give windows away, even if they did, I honestly think Linux users frankly wouldnt care. Those who run linux do, for their own reasons, not because MS has a strangle hold on drivers.

I wonder if I could get his job, I could have written a hell of a better artical.

LD 02/27/05 10:58:54 PM EST

Head I. Sand what the hell are you talking about? you can plug and unplug usb devices all day long in linux and they get recognised when you plug them in and are accessable and when you unplug them they remove themselves. no clicking to disconnect before unplugging like in windows. and automount has never given me a problem like it has apparently given you?

what are you using red hat 5.0?

JuggerNaut 02/27/05 10:51:01 PM EST

My old Athlon PC runs Linux just fine. I can admit that getting a true PnP Linux was not easily possible until about a year and a half ago. Heck, these days, even USB thumbdrives plug and play without issue. I think the only weak spot is software installations (dependency hell, though this has vastly improved) and WiFi cards. Linux is getting very close to being joe user friendly all around.

Wade Mealing 02/27/05 10:06:14 PM EST

Head I Sand wrote
"Linux is still nowhere near mainstream. Having tried the
latest 2 highly popular distros (fedora3 and suse9.2) I am amazed that I *still* cannot simply hot swap USB devices
like I can in windows"

If by "like windows", you mean you can plug it in, then it prompts you for another drive disk, or doesnt recognise it for 2 minutes, well.. I guess thats true.

Let me demonstrate how It works for me.. mouse is plugged in.

Mouse is out..

Move mouse to another port.

About to click "post comment"

Scotty 02/27/05 09:21:24 PM EST

I agree with one point made by John, Windows is on the short list for soon to be extinct OS's. I'm sure they'll hang on for awhile just like ( what was the name of that Novell OS ??). Anywho, MS will be the good little follower of inovation it always has been; instead of creating a linux distro it will go the apple way and bastadize a BSD and pop a WM that looks like the long awaited Longhorn (- insert sarcasm here. They'll pen a deal with BOCH or wine and integrate that into their os, and mess with the packages so that it's a pain to install rpms and such and of course you'll not be able to easily install thier BSD software on your linux distro. But by the time this all happens well all be running the next linux on cell processors. As for the hardware argument, ummm non-issue. Most hardware runs under *nix already...if it isn't actually running one inside...router anyone??? Configuration is the chink in the linux armor and that hole is closing fast. After that is will just be a nasty war of WM's KDE! GNOME! KDE! GNOME! you're both idiots! Enlighten is GOD! ...opps was that blasphemous? I apologized Jesus and bless all the starving children in Africa. (blue collar comedy rip) Well I've driveled on long enough, mahalo.

Scotty island bum..er software enginerd and part time oracle.

Head 02/27/05 09:09:22 PM EST

The measure of linux mettle is not whether it is in the so-called mainstream. Linux never has as a mission statement to replace windows as the main desktop operating system. In fact, it didn't have that kind of goal on the server market either.

Without really trying Linux is soon the dominating OS on the server market, and is constantly more popular for desktops as well.

Saying linux isn't mainstream because you have a hard time with some exoting hardware, puts YOU outside the mainsteam, not linux. The mainstream wants quality at a low cost. Which is why Microsoft is doomed. The quality is poor, the price is high, and one has to subscribe to expensive virus protection software to keep running. The OS is so bloated that it is impossible to keep up with the security updates with a dialup line. Right now, the mainstream pretty muhc has to toss their macines every couple of years. Not because the HW is outdated, but because the OS and applications is so bogged down with malware and viruses and mysterious crashes that they think their machine is broken.

Head I. Sand 02/27/05 08:40:31 PM EST

Linux is still nowhere near mainstream. Having tried the latest 2 highly popular distros (fedora3 and suse9.2) I am amazed that I *still* cannot simply hot swap USB devices like I can in windows. Same goes for floppies! Linux can't even get auto mounting right. I still cannot _simply_ browse SMB shares. And I won't go into how much trouble it has been to get dual head nvidia stable.

erik 02/27/05 07:58:06 PM EST

"my Frankenlinux cousin"

Funny.. I thought that Linux already was a frankenstein creation.

"i know my english sux!" 02/27/05 07:31:11 PM EST

i Don´t like the drivers/codec support in windows... Example. every time i'm reinstalling windows (at least 2 times a year), i need to plugg in a diskdrive for floppy discs so windows can get my drivers for my sata disc controller... why is it that the windows install only can take drivers from A:\ ??? when i tried to use Linux (knoppix 3.4, knoppix3.6, mandrake 10.X ) with 2 diffrent sata controllers and 4 harddrives, and it worked with out a problem. also the problem with Windows stability. if you have a *.avi file that uses a codec that is not installed, windows usaly crashes when it is trying to make thumhnails of the file.(in windows use VNC player, and don't install any codec) so my windows crashes every time i open my folder with avi files. How userfriendly is that? (now i have changed in the registry so windows dont create thumbnails any moore...)

/* "i know my english sux!" */

2cents 02/27/05 07:00:39 PM EST

Just my 2 cents:

Linux drivers hell is misundertood by a large.

It is not a Linux guilt the lack of drivers to Linux itself! The guilts - the guys holding the smoking guns - are the IT's (read hardware industry), chiefly in China (90% of all hardware sold in the world is made in China).

Lance D. 02/27/05 06:50:07 PM EST

HOPELESS er, I mean Homeless, you sound like "the hard luck kid". I have never seen anyone have so many problems getting linux to work properly in YEARS! there is no reason why your wireless optical mouse shouldn't work. or your monitor, or your 3d card, and if you have never used K3B it works as good and as easy as NERO all day long.
and even though HP printers suck, they are fully supported by HP in Linux. the Sony Clie' works fine in Mandrake 10.1 out of the box so to speak.
why don't you get yourself a copy of Mandrake 10.1 and try it. unless you have a problem with Mandrake for some reason?

oh, by the way, I never had good fortune getting stuff wourking properly in any of the fedora cores, usually sound is an issue.

Mark 02/27/05 06:39:09 PM EST

Dvorak also overlooks one practical aspect of stitching the Windows driver layer onto Linux: The former stinks on ice and would drag the latter to a crawl.

Case in point: I own a dual-boot Linux/XP laptop with a Broadcom MiniPCI wireless network card installed. Since Broadcom isn't in the habit of releasing technical data or Linux drivers, I ponied up the $20 for Linuxant's DriverLoader, which runs the driver from inside Linux. What I came to discover is that the same driver binary on the same computer ran great under DriverLoader and was dreadfully slow under Windows. If my experience is indicative of the quality of the Windows software that sits between the applications and the device drivers, nobody in their right mind would put up with performance that poor just to get easier plug-and-play.

Anyway, Linux is Unix, and Unix was never aimed at Joe Sixpack.

Steven 02/27/05 06:02:00 PM EST

Dvorak who?

ravenswood1000 02/27/05 06:00:30 PM EST

Dvorak has been blowing nothing but hot air out of his throat since he was a child and discovered how to blow bubbles in the bathtub from his backside.

The truth is that today you can install a linux installation from scratch (I.E. Gentoo) faster than you can Windows. It takes me two hours to load Gentoo vs the 5 hours for Windows, then the Windows updates, then the patches upon the patches.

With Linux comes exactly what I want in functionality with none of the overhead of what I don't want which is why "MS-Linux" could never work. Also my cd-rom, sound, nic, etc work just fine because I compiled them into the kernel at build time (takes 5 mins).

People like John just drive me nuts.

Homeless 02/27/05 05:52:09 PM EST

Sure would be nice if I could use one machine for everything. Sure would be nice if that one machine was Linux. After six months of trying, I had do go back to the Dark Side, because I don't have the time to waste screwing with device drivers and arcane work arounds. For example, Fedora doesn't support my SyncMaster 173b at any resolution above 800x600. SuSE supports my monitor nicely, but not my Intel video card in 3D mode. My Logitech Cordless MouseMan Optical? Forget it. It's a plain old three button mouse. My Sony Clie'? My Motorola r750plus iDEN radio/phone? HA! Not to mention trading Dantz Retrospect for Amanda, or giving up Nero for...whatever the best Linux has to offer. Oh, the digital camera / photo tools are pretty good, but there are moments -- like when I try to print a 700kb .jpg and the HP DeskJet goes berserk, and the only way to fix it is to delete the CUPS printer to get the printer to stop spewing crap.

Don't misunderstand, I administer our LAMP based corporate network, and the databases and applications run great! But unless some distro of Linux can get somewhere near the functionality and ease of use of W2K any time soon, the tide isn't going to shift significantly for the average desktop user.

Krankheit 02/27/05 05:51:48 PM EST

Dvorak is more of a source of entertainment than real insight. I remember Dvorak ranting about the "System Idle Process" in the Windows task manager "eating" 98% CPU. If we want his FUD to stop, we need to stop paying attention to him.

Michael 02/26/05 11:53:39 PM EST

"airship" wrote: There are still some tremendous voids in the software area.

Foxpro

WINE-er 02/26/05 06:12:29 PM EST

I don't understand why , under the GPL, MS can't release a proprietary Windows API / .NET CLR / Desktop / "Application Environment" that is closed source and runs on top of Linux. This would allow all of their applications to run on Linux - expanding their market. They could probably charge almost as much as for Windows to start. If it took off, they could share the cost of core OS development with the Linux comunity, and put more development money on the value added "Environment".

Luis Cardoza 02/26/05 12:34:15 PM EST

I think John knows what he wants and as project, but he need your feedback, so he got what he wanted from you, now they will continue to looking the right path to get their project done! I think the better for you is that you know their next steps so perhaps it is the right time to get closer to the drivers provider and try to get from them an open source for theirs drivers.

reallocate 02/26/05 08:00:01 AM EST

Users -- real users, not techs, geeks, and their employers -- want, as Dvorak noted, to just buy stuff and not worry about it working.

That applies to operating systems, as well.

People do not want to have to make a choice of operating systems. People set out to buy computers, not operating systems. When was the last time you heard someone say: "I'm going over to Best Buy and get an operating system."? No, they go to Best Buy, and elswhere, to buy a copmuter. The OS is just an annoying bit that's noticeable only if it isn't preinstalled. ("Great, now I gotta go buy something else to get this thing to work?")

The need to choose between multiple operating systems -- all of which provide the same basic functionality -- will eventually be seen to be as annoying as having to choose between VHS and Beta tape formats. And just about as silly as having to buy an OS to make your TV work.

grV5 02/26/05 06:39:56 AM EST

||| Look at the fate of Caldera's Linux for an example of how 'proprietary' Linux sells like hot cakes. NOT!! |||

Thanks for that CoLinux link (http://www.colinux.org/)- the first working free and open source method for optimally running Linux on Microsoft Windows natively.

solios 02/26/05 06:30:58 AM EST

Dvorak is right about as often as it rains lava in New York.

Somebody who's been predicting the death of the Macintosh since TCP/IP stacks were still third-party user-installed add-ons thinks he knows where computing is going? The only thing separating him from a blathering retard in a homeless shelter is that whoever's paying him is even less cluefull than he is. :D

an00n 02/26/05 06:19:54 AM EST

If MS developed an "MS Linux" as described, it would be one of many distributions. Even if it became "the dominant" one (the only good use for which would be to use the Windows drivers for devices Linux lacks driver support for), then stops supporting drivers for their own flavor of Linux... ummm... hmmm... what would happen? Oh -
Dvorak suggests that this somehow magically kills *all* of the different flavors of Linux. (Not *nix, he mentions only Linux).

He also alludes to some heretofore unknown, undiscovered-but-for-M$-lawyers hole in the GPL that would somehow allow M$ to pry Linux from the hands of the community into its control.

megarich 02/26/05 06:13:57 AM EST

You can't kill something that's free.

And on that note, this is such a moot point anyways. MS should worry about eradicating the spyware problem it help start and putting out reliable, VALUED filled products (i.e not charging $1000+ for a stupid word processor/spreadsheet/database suite). So with all that discontent surrounding ms' head to even suggest it can kill linux without cleaning up its act first is just pure ludacrious

psavo 02/26/05 06:06:45 AM EST

I've nothing but endless stream of problems with microsoft/windows drivers. Since switching totally to Linux (circa 1999), there've been no problems _that couldn't be solved_. Yeah, that involves contacting various developers and describing you problems with detail. But that's just something that isn't possible with windows.

BobPaul 02/26/05 06:03:25 AM EST

Dvorak says microsoft can sell a driver layer plugin for Linux based on the idea that vendors will only support the MS driver layer. Likely what would happen if MS in any way supported linux is that more hardware developers would support linux directly, taking away the power MS would have temporarily gained by using a driver layer.

Caligari 02/26/05 05:57:21 AM EST

Oh no! Top secret M$ project to "kill" Linux!
Its called Cooperative Linux, and has been around for quite some time. "Secret Project" my ass.

14erCleaner 02/26/05 05:55:54 AM EST

Dvorak thinks that open-source developers will stop working on their stuff if they perceive it as benefitting Microsoft. I say this is obviously not true; there are many, many projects now that run on Windows (like Firefox, just to pick one major example), and their developers don't seem the least bit deterred by running on Windows.

airship 02/26/05 05:54:49 AM EST

While I agree that Dvorak is a blowhard, he does have a point about Linux hardware support. I recently compared a dozen different install-from-CD distros, and only one supported my ASUS motherboard's on-board sound and video correctly. None had support for my Canon scanner, which I realize is Canon's fault. But don't tell me I need to buy a new scanner to be able to migrate to Linux. Your average Joe just wants to plug-n-play, and to me that's one of the two real advantages Windows has over Linux.

The other? Software. There are still some tremendous voids in the software area. There is no equivalent to Visio (yes, I've tried Dia and it's cute, but it's not Visio), and the Gimp isn't Photoshop or even Paint Shop Pro. Linux needs more apps like Firefox, Thunderbird, and OpenOffice that can really bridge the gap, and can offer clear advantages over Windows applications.

JanneM 02/26/05 05:53:00 AM EST

John Dvorak knows the state of Linux drivers versus Windows (or Mac) perfectly well. This was an excellent example of his writing something obviously incorrect to get a huge amount of hits and links from people that (rightly) disagree.

Exactly like the Science Citation Index, actually, but speeded up about 20 times.

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Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
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SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.