Concurrent announced a new software release for its MediaHawk line of video servers. The release is SCTE-130 compliant and features enhancements such as play list support enabling advanced advertising.

The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals.

Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE-130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.

The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, web client and tru2way platforms.

Other features in the latest MediaHawk software release include:

• NGOD and ISA compatibility
• Improved stream, storage and ingest density
• 2,400 SD streams per MediaHawk 4500
• 120 SD channels per Real Time Pitcher / Catcher
• 3,300 SD hours of content per MediaStore 2000
• HTTP progressive download in support of IPTV and Internet-based video applications
• Tiered asset management (TAM)
• Enhanced support of time-shifted television
• Greater flexibility in providing multiple trick mode speeds, and
• RTP encapsulation/DVB retransmission.

The newest release of MediaHawk is compatible with Concurrent's MediaHawk 4000 and 4500 video servers.