Welcome!

Linux Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Carmen Gonzalez, Trevor Parsons

Related Topics: Linux

Linux: Article

Who Should Be Behind a Linux "Get the Facts" Campaign

Is an OSDL marketing working group in order?

If you do business around Microsoft products, it's obvious where you go for answers on the benefits of their products - Microsoft. However, if you're looking for this kind of information about Linux, where do you go? IBM, Red Hat, Novell, Sun, or all of the above? I believe there's a need for a collective resource for the Linux business case.

If you go to www.microsoft.com, and select Windows Server System from the options on the left and then on the right select Business Benefits, you'll see the following categories:

  • Building efficiency
  • Building connected systems
  • Building interoperability
And these are just the main headings - in each of these categories is more detail. For example, under Building Efficiency there are multiple detailed pages on how Windows Server System builds efficiency through manageability, network storage, etc.

You can say, think, or believe what you will about Microsoft, but purely from a marketing perspective, this is a great page. What it does is build on Microsoft's perceived competitive advantages and then leverages them to answer all the key questions a business/technical executive would have about why this is a great system for his business. Microsoft makes the task of justifying and explaining the decision to use their products easy.

To gather the same material about Linux, an executive researching the Linux value proposition has to go to multiple vendor sites, probably visiting Red Hat, IBM, Novell, HP, and maybe Penguin Computing and PogoLinux. And, at the end, the information he's gathered isn't organized and lacks a clear view of what exactly the value proposition of open source is - leaving the exec or one of his lackeys to do the scrubbing and organizing.

For an IT decision maker trying to come to grips with Open Source, this is horribly inefficient, and for Microsoft, the relative ease of finding its value-proposition material is an ace in the hole. This is why the "Get the Facts "campaign (www.microsoft.com/getthefacts) makes a strong statement with little rebuttal from a competitor. It's the difference between a clear voice and the roar of the crowd.

Furthermore, for the IT decision maker, the current Linux education process is a waste of time. Making a decision on Open source shouldn't require the time it now takes to get educated on the business benefits of Linux and Open Source software. It would benefit a great many people and organizations if there was more efficiency in collecting and presenting a proper view of the pitfalls, and total cost of ownership of Linux. Maybe this lack of a centralized, well researched, and well presented Linux business case accounts for why only 27% of the small and medium-sized businesses surveyed by Info-Tech Research Group said they use Linux. This is exactly the market segment for which well-organized, easy-to-find marketing material is most important - the Fortune 1000 have their pick of dedicated sales executives who'll educate them on the value of Linux. Not so the mid-market.

Linux and Open Source need a comprehensive, well-organized, vendor-agnostic, or at least vendor-neutral, location where business/technical executives can find the answers to why Linux and Open Source are the best solutions for their business. Ideally this information would be reinforced with quantifiable research as well as anecdotes from the field that help show the tangible benefits of Open Source migration and, lastly, a directory of services or vendors that support these positions.

The OSDL, in my opinion, is the proper place for a Linux and Open Source Business Benefits repository. Filling the pages with excellent material, and keeping the material fresh, seems to require an OSDL Marketing Working Group. The task of this Working Group would be to find, and if it doesn't exist, create, the best Linux/Open Source case studies, application briefs, business cases. and ROI studies, and polish and categorize them according to the competitive advantages of Linux and Open Source. At that point, any business/IT exec could, in a matter of 10 minutes, collect all the documentation he would need to make an informed decision about Open Source implementations. So my question to Stuart Cohen, the head of the OSDL, is what do you think? Is this in your charter? If not, should it be?

More Stories By Greg Wallace

Greg Wallace is Co-Founder and Chief Marketing Officer of Emu Software, Inc. Greg received his MBA and Masters of International Affairs degrees from Columbia University in New York City. He also spent a year as a Rotary Foundation Scholar at the University of Barcelona, Spain. He can be reached at [email protected]

Comments (5) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
kelley graham 07/20/05 01:35:22 AM EDT

I believe marketing open source should be on solutions and the software that enables them, and by extension the developers that produce it. I offer http://lampgroup.org for just such a purpose. LAMPgroup's aggressive yet rational in our advocacy, all while keeping focused on the actual needs of business.

Andrew Yeomans 07/18/05 08:21:02 AM EDT

Look at http://www.dwheeler.com/oss_fs_why.html for a one-stop shop with the information.

Jason Murdoch 07/16/05 10:20:52 PM EDT

I really like the idea of a streamlined "One Stop Shop" method to assist IT decision makers in chooing NIX OSes.

I think the campaign should be called "Get Better Facts". or "Get the REAL Facts". :)

LinuxWorld NewsDesk 07/16/05 04:18:02 PM EDT

Who Should Be Behind a Linux "Get the Facts" Campaign
If you do business around Microsoft products, it's obvious where you go for answers on the benefits of their products - Microsoft. However, if you're looking for this kind of information about Linux, where do you go? IBM, Red Hat, Novell, Sun, or all of the above? I believe there's a need for a collective resource for the Linux business case.

Greg Wallace 06/25/05 12:10:04 PM EDT

Who Should Be Behind a Linux "Get the Facts" Campaign. If you do business around Microsoft products, it's obvious where you go for answers on the benefits of their products - Microsoft. However, if you're looking for this kind of information about Linux, where do you go? IBM, Red Hat, Novell, Sun, or all of the above? I believe there's a need for a collective resource for the Linux business case.

@ThingsExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.