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2007 West
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Your SOA Needs BPEL for Orchestration
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Virtualized SOA: Adaptive Infrastructure for Demanding Applications
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Overcoming Bandwidth Challenges with Nexaweb
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What is Service Virtualization?
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2008 East
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Think Fast: Accelerate AJAX Development with Appcelerator
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The Ultimate Framework for Creating Personalized Web 2.0 Mashups
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jMaki as an AJAX Mashup Framework
POWER PANELS:
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What Lies Beyond AJAX?
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Douglas Crockford
Can We Fix the Web?
Anthony Franco
2008: The Year of the RIA
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Anthony Franco's AJAXWorld Keynote - "RIAs Are Only Valuable If They Are Useful"
EffectiveUI President explained the business value of RIAs in his AJAXWorld Keynote in March

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Most of what is being produced even by the best Web designers right now is not useful, said EffectiveUI President Anthony Franco in his morning keynote at the 5th International AJAXWorld Conference & Expo in New York City last month.

View AJAXWorld Keynote on SYS-CON.TV: "The Business Value of RIAs"

Displaying a Starbucks Coffee site that he called "awful" and a Target.com site that he called "not navigable," Franco recounted how his hunt for bad experiences - sites not talking to their customers - led him to the conclusion that companies are in love with "shiny objects" rather than actual useful and engaging online experiences.



Audience at AJAXWorld 2008 East listening intently to Day Two Keynote

"Respecting the emotive element of an application is important," said Franco. The "simplicity mantra" (simplicity, simplicity, simplicity) is over-rated. Not everything we do today can or should be simple.

"The iPhone is not simple. It is probably one of the most sophisticated devices ever built. But it is engaging."

"RIAs enable engaging experiences," Franco continued. "That's what Web 2.0 should be all about, not just novelty. AJAX is good, but it is not good enough. Developers need to listen to their customers and the mantra should be use the right tool for the job. Flash is not always bad, Microsoft does not always suck: designers and developers need to collaborate, product managers need to figure things out along the way..."

View AJAXWorld Keynote on SYS-CON.TV: "The Business Value of RIAs"

Franco's keynote was just one of the 90+ sessions, presentations, discussion panels, and keynotes that together made up the 3-day conference program of the 5th International AJAXWorld.

About RIA News Desk
Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

mike wrote: Pretty bold statements. My problem with this talk was that they guy blatently criticizes others work, and says that RIAs are not valuable unless they are useful. Then I looked into his background and found that these are the folks that built that terribly un-useful application for discovery channel. I was a little turned off by the ego to be honest.
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