|By Kevin Benedict||
|August 30, 2014 01:00 PM EDT||
Digital transformation is often unnerving. Our morning newspaper shifts to the iPad. Our coffee is paid for on a mobile app. Our taxis are hailed via mobile apps. Our cars talk to us. Our jobs and careers change as a result of SMAC (social, mobile, analytics and cloud) solutions. How should we respond to all of these changes?
In this article we are blessed with insight from my London-based friend and digital transformation and mobility expert Ved Sen. Enjoy!
My wife (Karuna) and I often have differing views on a number of things, as is common. And almost always, she's right. But there are some areas where we agree to disagree.
Karuna doesn't drive a manual car. She's very comfortable in an automatic. I love driving - either manual or automatic. Obviously, the automatic car is doing a whole lot of thinking for you. And probably doing a few things better. By matching the gear to the speed more effectively, it's likely to be more fuel efficient especially in stop-start city driving. But like most people who drive a manual car, I hunker for the control of the stick shift and the level of influence I have on the drive. It feels like I'm closer to the engine. The automatic car provides a level of abstraction and let's anybody drive, without mastering the intricacies of gear shifts and clutch control. Somewhere in the recesses of my mind, the message keeps flashing: the automatic is all right, but a manual car is a real drive.
We have the opposite stances on digital cameras. As somebody who has formally learnt photography and spent time in dark-rooms developing prints, she loves the control, and human input into the process. I enjoy the fact that I can get great photographs by just framing the picture. Karuna gave me tips on framing but the camera does the rest, i.e., manage exposure, focus, lighting, and even the intensity and balance of colours. Of course, all of this comes bundled with a phone. No more wandering around with an SLR camera slung around your neck. I love it. For her it's anathema.
The pattern here is simple - when we invest time and effort in building a skill, or a technique, we are invested in the process, not just the output. And what almost every technological advancement tends to do is that it democratizes a previously closely held skill, putting the same level of competence into the hands of amateurs and novices. For the experts this is distasteful or downright annoying, but more importantly, it's often professionally disruptive. The former, because it devalues that expert process that we are attached to, and the latter, because it challenges their expertise and renders them less valuable.
"The Knowledge" is the course that all London Black Cab drivers go through. For decades, the London Cab has been famous - one of the icons of the city. Apart from the car itself, which is custom designed and manufactured for the purpose, the drivers are famed for their familiarity with the city and routes. The Knowledge comprises some 320 routes through London, and covers 25,000 streets and 20,000 landmarks. A black cab driver is expected to know them all. Qualifying takes 2-4 years on average. During the exam, they can be given any start point and end point in those hundreds of routes and they are expected to know the most efficient way of getting from start to finish. The number of qualified drivers is controlled. Typically, it takes an investment of 30,000 to become a cab driver, in addition to the 25 hours a week time invested over 3 years. Typically, the London Cab is twice the price or more for journeys that take 30 minutes or more, compared to the privately run ‘mini-cabs' that also operate in an organised manner in London.
Since the dawn of sat-navs any driver can find locations, routes, and optimise journeys with an investment of under a hundred pounds. Nowadays the smartphone does just as well. Today every user who gets into a taxi is more likely than not to have a device with him or her that can provide exactly the same level of knowledge about routes, directions and traffic conditions that the black cab driver has accumulated over 3 years. Short of injecting this knowledge into the brain, a la Matrix, the first time tourist in London is now as well equipped to navigate London as the black cab driver.
Of course, you still need to get a taxi, and the black cabs are ubiquitous in London so you're likely to hail one anyway. Or you would, till the arrival of the brigade of taxi apps. And the poster child of taxi applications - Uber. Now you just send up a digital flare while you're working your way through dessert and you can be sure that by the time you're out on the street, the taxi is likely to be there. Not a London Cab but a less expensive car with a similar assurance of safety and comfort.
Not that London Cabs are luddites. The Hailo and Gettaxi pps do exactly this for black cabs. The whole experience of calling a taxi has changed forever. You just broadcast a request and one of the many taxis that is the closest to your location responds. It's the same for any category of cabs. Even the cab companies that take bookings do so through apps. It's just that the price premium charged by London cabs is no longer sustainable.
There are plenty of other services run by local cab companies that come with Apps. I use a company called Swift, which has a reliable app, and also one of the drivers, let's call him Bob, asks me about it whenever he picks me up. The last time around we had a discussion about some of the features that the app should add. He is very engaged with the idea of the app making this experience better.
As I write this, all over the world, incumbent taxi services are warring with new services such as Uber and Lyft. Which are by the way just marketplaces and not car services themselves. And clearly much of the legislation does not cover this model. So the incumbent services are lobbying the government for protection. In Germany, a cab license costs over $ 250,000. Understandably, drivers having paid that sum are not happy to see their returns diminished via competition from new and technologically enabled entrants. Many cities including Munich, Dusseldorf, Berlin and Hamburg are considering declaring Uber illegal. Their argument is primarily that as taxi services, Uber-enabled cabs should pay the same license fee.
In Seoul, the government's concerns are based around the safety of the vehicles, background checks on drivers, and the impact on the local taxi trade. The last may be the most honest reason, in most parts of the world. Even though in Seoul, Uber is more expensive than the regular taxis.
Even at home, in the US, Uber has faced the law - in Virginia for example, where Uber has been asked to ‘cease and desist' by the government till it obtains the ‘proper authority.'
Brussels has already banned Uber. Barcelona, Paris and other major European cities have discussed banning it. There have been strikes in London and Milan. All of these are typically examples of old markets and legislation trying to keep up with new business models. Even Neely Kroes has criticised the bans.
The pattern that repeats itself is that markets switch quickly, but legislation takes time. Most taxi apps now allow sharing, payments, and a host of other features which significantly improve the experience for the user.
Defending the old model even in the face of new technology creates a precipice from which the fall can be sudden and dramatic - witness the music industry, which reaped the benefits of digital technology for many years but failed to adapt to the internet's new models. People find ingenious methods for using the new technology to the benefit of suppliers and customers, even as regulators and enforcers fume.
Where does that leave the Black Cab driver who has just spent years mastering "The Knowledge" to qualify to drive a black cab in London? Is this the end of the road for him? Is this one more example of technology rendering a valuable skill useless?
Your guess is as good as mine, but for a glimpse of what could happen, let me take you back a hundred and fifty years or so. It was the time of the invention and spread of photography. I've written about this in more detail here but the short version is this: photography democratised portraiture. And rendered hundreds of artists jobless. Any amateur armed with a camera could take a photo more accurate and lifelike than the best of painters. What did these artists do? Many presumably changed professions, some undoubtedly fell on hard times. But out of this some decided that their role was not to represent reality but to interpret it. It is no surprise therefore that the birth of impressionism coincided with the spread of photography.
When democratization hits your area of expertise, as it will, sooner or later, will you find yourself with a choice of extinction or adaptation. Will you be like the impressionists and evolve? Or will you fall on your sword (or paintbrush)? Will you look for help to regulators? Or will you create new markets? After all, even decision making and ‘management' expertise, is being democratised through analytics and knowledge systems.
Either way, the challenge for regulators as always is to move at the pace of technology and markets. The challenge for you is to evolve to find or create a market as technology democratises your specialist skill. Resisting the change, though, is not really an option. You might as well try to resist aging.
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Apr. 26, 2015 05:00 AM EDT Reads: 2,050
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
Apr. 26, 2015 05:00 AM EDT Reads: 2,405
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Apr. 26, 2015 04:45 AM EDT Reads: 2,068
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Apr. 26, 2015 04:45 AM EDT Reads: 2,334
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Apr. 26, 2015 04:30 AM EDT Reads: 2,125
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
Apr. 26, 2015 04:00 AM EDT Reads: 2,249
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Apr. 26, 2015 03:30 AM EDT Reads: 1,923
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 26, 2015 02:45 AM EDT Reads: 2,004
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Apr. 26, 2015 02:30 AM EDT Reads: 2,091
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Apr. 26, 2015 02:15 AM EDT Reads: 2,819
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 26, 2015 02:00 AM EDT Reads: 3,587
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Apr. 26, 2015 02:00 AM EDT Reads: 3,883
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
Apr. 26, 2015 01:45 AM EDT Reads: 3,625
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
Apr. 26, 2015 01:45 AM EDT Reads: 2,214
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
Apr. 26, 2015 01:00 AM EDT Reads: 2,756
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Apr. 26, 2015 12:45 AM EDT Reads: 4,665
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Apr. 26, 2015 12:00 AM EDT Reads: 5,277
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Apr. 25, 2015 07:15 PM EDT Reads: 3,039
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Apr. 25, 2015 04:00 PM EDT Reads: 1,429
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 25, 2015 04:00 PM EDT Reads: 4,492